Ann Hoey Email & Phone Number

Prosperina Mission is a non-profit creating generational change in the trajectory of the lives of vulnerable youth in Ecuador.

Lake Oswego, Oregon, United States

Proactively manage advertiser relationships across local-market media properties to deliver positive revenue outcomes.• Oversee over 100 advertisers from initial onboarding to ongoing support and growth.• Lead sales pipeline for existing accounts for renewal contracts, upsell and cross sell opportunities.• Conduct quarterly strategic sessions to enhance customer engagement, retention and identify potential up-sell opportunities.• Meet with clients to align on their business goals, marketing programs and ensure they are maximizing their spend.• Develop and manage content calendar and write content including social media posts, advertorials and community articles to amplify advertisers' paid media presence and improve reader engagement.

San Francisco, California, United States

Serving the company's mission of eliminating combustible smoking, I led Global Commercial Marketing in 2019 – 2020 and Global Brand & Digital Marketing in 2018. I managed multiple marketing functions in collaboration with specialized agencies in a complex and highly regulated environment which required the utmost level of scrutiny. During my tenure, the number of US combustible smokers dropped from 38M to 34M.Here are my significant accomplishments in this role: • Supervised global marketing for multi-billion dollar business and recruited 100+ new employees.• Established the international marketing structure comprising of the following marketing functions - brand, product, design, content, digital, media, retail, analytics, and operations.• Secured multiple 3rd party agency relationships including research, analytics, campaign production, operations and global transcreation. • Launched the company's first cross-channel testimonial campaigns, resulting in 25% improvement in adult smoker perception and 30% improvement of brand awareness.• Activated the brand in 20 countries across EMEA, APAC, and Americas in partnership with legal, regulatory, and youth protection.

Beaverton, Or

Senior Director, North America DTC Performance Marketing, 2016 - 2018Senior Director, Global DTC Performance Marketing, 2015 - 2016During this time period, I directed digital marketing and media teams to drive revenue and elevate the brand with the Nike consumer. I focused on customer acquisition and loyalty initiatives by leveraging audience insights across digital platforms and experiences. I oversaw seasonal planning and digital consumer journeys across email, paid search, paid social, display, affiliate, and SEO.Following are my key accomplishments for this role: • Drove revenue on Nike.com, SNKRS App, and Nike+ App through performance marketing strategies.• Optimized customer engagement and scaled programs by leveraging audience insights across multiple brands including Nike, Jordan, Hurley and Converse. • Enhanced revenue and brand awareness by expanding our presence across social platforms and content space.• Achieved Nike DTC business objectives such as member acquisition, traffic and revenue targets.

San Francisco Bay Area

As the CEO, I managed board members, investors, bankers, and M&A targets in leading the company. During my tenure, we launched multiple next consumer experiences including a new desktop website, consumer app, driver app, and API for business booking partners. In addition, we secured integrated booking partnerships with Delta Airlines, Starwood, Hilton, USAirways, Concur, Sabre and Orbitz.Please find below my important achievements in this role: • Raised margin from 15% to 35% within two years and core gross booking revenues by 250% in three years.• Established corporate accounts for business travelers in need of airport transfers at companies such as Apple, Dell, Ross, Sports Illustrated, and The Weather Channel.• Accelerated company's revenue and led investor value creation via effective growth plan implementation.