Ann Jiachang Pan Email and Phone Number

- Developed a GTM (Go-to-Market) strategy for the Insta360 X4, with a focus on sports verticals such as road cycling, MTC, mountain biking (MTB), and others, as well as videography.- Successfully collaborated with BMW Motorrad on the launch of the Insta360 X4 BMW Motorrad Edition. Developed targeted marketing materials that highlighted motorcycle-specific features to achieve optimal product-market fit. Led efforts in negotiating and securing the license agreement, and ensured the industrial design aligned with aesthetic and copyright standards.- Responsible for owning and driving the GTM initiative for Insta360+, the cloud service of Insta360, encompassing 360 cam cloud use product features and subscription benefits. Established unique selling points and devised marketing strategies.

- As 1 of 7 interns selected from 611 candidates, participated in the development and management of financial reporting fraud identification product, Intelligent Dou (iDOU), contributing to its 4.3 version- Created 30+ web interactive prototypes and collaborated with IT to conduct usability testing to validate datasets combing with UI designs, operational efficiency increased by 25% after the product was launched- Led an intern team of 3 in a digital transformation project to build a CPA (Certified Public Accountant) persona platform system, sorted out 88 evaluating indicators based on the industry’s demands on Integrity, Professional Competence, and Independence, and worked with 3 IT specialists to develop backend rules for the indicators

- Participated in one of Douyin's strategic projects for competing product monitoring to drive the daily active users (DAU) of well-educated young users living in tier 1 and tier 2 cities: 1) in a "real-time knowledge sharing" program of Douyin, initiated desktop research on TikTok and XiaoHongShu on their book-related virtual communities, which is archived in the internal document set of the team; 2) researched users' understanding of Donyin's decentralized traffic distribution strategy change with 1 research report owned - Research product management: coordinating with a product team member, constructed 1 target user net promoter score (NPS) monitoring dataset for monthly product reputation and user satisfaction collection- Quantitative and qualitative analysis: finished descriptive statistical analysis on 8 pieces of 10,000 users' information by using SPSS, enabled quantitative understanding on Douyin’s content categories of art, book & knowledge, and Q& A business, 2) conducted 5 qualitative user interviews on book & knowledge content building, collecting users' behavioral use of competing products such as Zhihu (Quora's counterpart in China) and Douban (a networking service APP focusing on books, movies, and music)

- In a campaign team of 3 within TikTok Philippines, planned and implemented 7 national-level campaigns with all categories. To be specific, independently practiced 4 promotional activities, and hosted 5 campaign kick-off meetings to align traffic resources distribution strategies with account managers - Data analysis and management: looked into the campaign performance data of each commodity category, determined the following campaign strategies based on data performance, driving the 2022 October GMV completion rate to 124%

- Published more than 20 original articles centered on Silicon Valley including the topics of brain-computer interface (BCI), four tech giants on the White House Anti-monopoly Hearing, the homelessness affected by the COVID-19 in California, R & D progress of COVID-19 vaccine of China, the U.S. and Europe (read by 300,000 audiences within one week), etc. Articles are also supplied to Tencent News - Cooperated with Baidu on its industry report writing on Baidu Apollo (an autonomous driving product) and Baidu Brain by carrying out desk research and interviewing specialists