I serve as a Media Planning subject matter expert for ADAM, an advanced digital asset management program.

I drove and increased viewership by developing, managing execution of and reporting on promotional plans for both linear and non-linear platforms. I collaborated with multiple departments and managed a team of 4, ensuring creation and implementation of network priorities.• Increased promotional reach for high priority, award-winning campaigns by effectively managing barter and cross channel initiatives in cooperation with Research and Marketing• Chosen by senior management to serve as the Promo Planning subject matter expert for ADAM, an advanced asset management program• Tested and supported the launch of an internal promo optimizer utilized by AMC Networks

I led a team of 3 to ensure the execution of on-air promotional strategy for both linear and non-linear platforms. • Supported building and developing an autonomous Promo Planning & Strategy department (hiring, training and transition management) when SundanceTV went ad-supported• Led and trained coordinators through a new technology system change • Created and distributed the weekly on-air plan • Helped manage and facilitate a network rebrand

I scheduled all on-air promos, vignettes, paid media and graphics on the broadcast logs.• Retained sales revenue by manually scheduling all paid media on 7 broadcast logs per week and proactively contacting the sales team regarding problems to prevent any losses• Hired, trained and managed a new coordinator to schedule promo elements

I supported the programming team with scheduling needs. • Maintained and distributed weekly and monthly movie and TV schedules for online video store• Developed ideas and researched films for monthly stunts• Planned, updated, and distributed the movie schedule for network initiative Project Infinity• Regularly executed detailed network comparative analysis for senior management

Produced promos and supported producers in the final sequencing and versioning of promos to ensure readiness for air. Wrote and produced movie trivia and menu line-ups. Directed voice over sessions. Maintained the database used by log coordinators and producers. Coordinated and tracked tape requests, dubs and log sheets for producers. Acted as the liaison between freelance producers and production staff.