Specializes in providing interim management and consultancy services, focusing on roles such as Chief Marketing Officer (CMO) and Chief Growth Officer (CGO). The core expertise lies in optimizing the interface between marketing, sales, and product/service.

The Marketing Director holds a strategic and tactical role for all units in Devoteam Norway (Digital Impulse, Cyber Trust, G Cloud, and M Cloud). This role is responsible for personnel and marketing + sales budget, reports to the country manager, is part of the company's top management team/EXCO, and interacts globally with Devoteam EMEA as part of the global marketing director board.Project: Unite One Premium BrandWe transitioned from a house of brands to a branded house. When I arrived, we had three different brands and three distinct company cultures. After three months, we became a branded house.Project: Establishing a Premium BrandWith a very limited budget, we needed to build our position through sharing knowledge and gaining trust in the market. This was achieved by focusing on strategic initiatives and leveraging our expertise.Project: Data-Driven Part 1As the pilot country for implementing HubSpot, the project was highly successful and HubSpot is now a group policy tool. Ownership. marketing department.Project: Data-Driven Part 2Implemented an Open API between HubSpot and Salesforce to achieve a 100% data-driven approach throughout the awareness and sales funnel. Ownership, marketing department.Immediate supervisor: Country Manager Devoteam Norway Marianne Tholin, and Jonas Höfde CEO Devoteam Digital Impulse

1X is a deep tech firm founded in Norway, with partners and offices in Europe, China, and North America. The mission is to bring capable humanoid robots to everyone.The role was an interim "management for hire". The mission was to increase awareness and knowledge among selected target groups for a successful Series B funding, and an IPO down the line. To achieve this, we:1. Designed the foundation of the digital marketing and communication strategy.2. Rebuilt their website and scoped the relevance of the message using Squarespace as the digital platform.3. Shot photos and videos as proof of concept for their humanoid robots, EVE and now also NEO.This was accomplished in collaboration with Sterling PR, an agency based locally and in Silicon Valley. Sterling PR was chosen after conducting a tender process with several suppliers from California - Silicon ValleyImmediate supervisor: COO Stein Erik Maurice.

In August 2020, my husband and I fulfilled a wish we had been working towards since the summer of 2019. During the school year 2020/2021, I took a sabbatical from formal work to focus on my family.

Head of the Marketing and Communications Department with responsibility for personnel and budget. The position reported to the CEO and was part of the company's top management team.Responsible for driving commercial growth through marketing and communication strategies aligned with corporate goals. This entailed repositioning in the market, upgrading technology platforms, establishing comprehensive routines across departments, and managing operational tasks with a corporate calendar and brand book.Operational strategies involved building new web infrastructure and digitalizing customer journeys, implementing inbound and lead strategies, and integrating these with CRM, sales, and customer support. Also handled communication strategies across various channels, negotiated with suppliers/agencies, contributed to juries in communication/branding, and spoke at conferences.Immediate supervisor: CEO Halvard Gavelstad

Started as Head of Sponsorships, transitioned to leading the Brand and Communication team, incorporating sponsorships. Managed a consultancy team with a budget for new sales and major bids, working with major Norwegian brands like Telenor, DNB, and Statoil. Contributions often became part of clients' broader teams, influencing significant business strategies including brand, concept, and communication strategies.Responsible for the professional development of Kantar's internal consultants, leading strategic client gatherings. Established a recognition program with ANFO to highlight the importance of insights in strategy, enhancing Kantar's market position and driving revenue growth.Also handled operational marketing tasks like content creation, articles, speaking engagements, sponsorships, and jury duties (Stella and ANFO).Immediate supervisor: Director Per Arne Hestetun og Director Stein Aarland

The role was split 80/20 between being 80% consultant and 20% administrative backup for the CEO. I joined the leadership team, acting as deputy to the CEO when she was unavailable.As a consultant/advisor, I covered innovation, product and service development, reputation, and communication/advertising. Brands I consistently worked with included Fjordland, Meny, Strømme Trondsen Design, Norgesgruppen, Ringnes, Telenor, NSB (VY), Brynildsen, and others. Being a challenger in the market, our positioning during pitches for major framework agreements was critical for success. Through differentiation and relevance, we managed to enhance our clients' competitiveness, winning several major framework agreements and gaining market shares during this period.Additionally, I was responsible for facilitating commercial growth and marketing (brand strategy, communication, advertising, websites, job ads, major sales pitches).Solstrand Program Accelerate 2009-2010In the fall of 2009, I had the opportunity to develop and strengthen my leadership skills by participating in one of the most prestigious leadership development programs for young leaders, conducted by AFF and NHHImmediate supervisor: CEO Anne Sørbråten

Shortly after becoming Brand Manager at Ipsos, I was offered a management for hire/interim with NSB (VY) to cover their Strategy and Analysis Manager's maternity leave. This opportunity allowed me to gain invaluable knowledge and experience in customer satisfaction, reputation building for one of Norway's most challenging brands at the time, and using advertising to enhance likability and reputation. It was a highly educational experience, enriching my expertise in strategic brand management.

At Telenor, I had the opportunity to learn from some of the best in the industry and work with Norway's top advertising and consulting agencies. This period was formative, enriching my knowledge significantly and providing me with a solid professional and commercial foundation, while my employer sponsored an Executive MBA from NHH.My role in enhancing Telenor's brand and competitiveness in the Norwegian market involved ensuring that all strategic and operational outputs (marketing and communication) supported and strengthened the brand, as well as met sales targets. Few marketing environments in Norway at that time had such a comprehensive and interdisciplinary approach to marketing, leading the way in changing and developing marketing practices. We worked with processes now known as customer journeys, customer acquisition, A/B testing (which at the time was reserved for those with large budgets), among others.Areas of work included: Repositioning the Telenor brand, advertising and communication, reputation, customer journey (touchpoints), brand book, analysis, etc., often on direct assignments from the Norwegian leadership team.Immediate supervisor: Head of Strategy and Analysis, Anita HallenstvedtExecutive MBA NHH 2007

Account Manager and execution of projects within communication, product/service, and concept development.I held a stake in the company former known as ResearchPartner AS.Immediate supervisor: Anne Sørbråten

Part-time job alongside my master's degree at BIImmediate supervisor: Gry Strande