Drove experimentation initiatives for two B2C eCommerce sites focusing on enhancing user engagement and increasing conversion rates. Managed all aspects of site experiments, including collaborating with cross-functional teams to define requirements and timelines, setting up and launching tests via Optimizely Web or Fullstack, communicating with stakeholders, and reviewing results to determine next steps.▪ Developed and implemented a comprehensive A/B testing framework, establishing standardized processes and best practices to systematically evaluate and optimize website features, leading to data-driven decision-making and notable performance improvements.▪ Leveraged data insights, cross-functional partnerships, and industry analysis to develop an ongoing experimentation roadmap, resulting in an average of 16 tests run monthly with a 67% success rate.▪ Rolled out a successful A/B test that boosted user interaction on a key site feature, resulting in an 11% YoY increase in direct-to-site (DTS) conversions during peak periods.

Directed product management efforts for two B2C eCommerce sites, including coordinating a seamless migration onto advanced technology platforms. Influenced and managed the product roadmap and timeline for launching new features and implementing enhancements.▪ Managed multiple concurrent work streams, ensuring timeline and scope adherence, while contributing to design and impact estimation, resulting in efficient resource allocation and work prioritization.▪ Partnered with cross-functional teams, including engineering, design, site merchants, web operations, and marketing, to define, prioritize, and deliver high-quality features and enhancements that aligned with customer needs and business objectives.▪ Worked with the data team and leveraged competitive analysis, industry trends, and data insights from Google Analytics and FullStory to identify opportunities for improving customer experiences and conversion rate optimization (CRO).

Managed the development of a native mobile app that provided short and long haul truck drivers with the ability to search for and reserve parking in real-time. Improving real-time parking search efficiency by 30%.▪ Facilitated workshops with key business stakeholders to define the product roadmap.▪. Engaged in user interviews to extract valuable industry insights, user behaviors, and pain points, seamlessly transforming inputs into design processes to elevate user experiences.▪ Thoroughly gathered and documented product requirements in Jira, ensuring seamless delivery of high-quality solutions by development team.

Directed cross-functional team of designers, engineers, and QA experts to successfully create a B2B web-based product portal and rolled it out to over 200 offices within 6 months.▪ Engaged with client leadership through various digital and physical channels, culminating in impactful conference presentations that effectively showcased our expertise.▪ Orchestrated impactful bi-weekly B2B marketing campaigns, producing valuable guides, testimonials, and insightful content that contributed to increased client engagement.

Partnered with clients to strategize, define and implement a data strategy, driving evolution of their digital marketing footprint.▪ Using agile methodologies, led the design and build of a new database and a cloud-based service layer.▪ Defined and implemented a data clean-up plan that included the involvement of 100+ subject matter experts.

▪ Delivered the Business Intelligence (BI) strategy for Michael Kors’ Wholesale business, which included the collection and management of third-party data, vendor relationship management, coordination of multiple lines of business within the Wholesale team, and strategic collaboration with company executives.▪ Led the #1 strategic 2014-2015 IT project that included moving from an existing reporting tool to a strategic globally wide tool, MicroStrategy. ▪ Provided supervision and guidance for all activities around the collection of third-party data, which included issue resolution management, new projects, and data quality improvements.

Currently responsible for setting and delivering the Business Intelligence (BI) strategy at UHG. This includes setting the Enterprise-level strategy and standards for BI capabilities, coordination of multiple business segments, financial analysis, vendor relationship management, consumer experience management, BI project management delivery, talent acquisition and the direct management of a staff.

A report developer utilizing the Oracle Analytics 7.8 Business Intelligence reporting tool. .

Performed the duties of a Project Manager, Business Analyst, and Testing Manager. Developed and oversaw the implementation of a reporting dashboard for one of Medtronic's Business Units. Developed reports using Siebel Analytics 7.7