Ann Louise Fields Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Led all internal communications and change management programs for 1,760 employees within UiPath's Chief Customer Office (CCO). Led thought leadership strategy and executive communications for the Chief Customer Officer.– Collaborated with C-suite executives and other cross-functional stakeholders to support priority business initiatives, including event and travel support, planning of CCO All Hands and Town Halls, development of project plans, content production, and development of executive talking points and presentations.–Developed and implemented a comprehensive communications strategy for the CCO organization, defining team identity, mission statement, channel strategy, content strategy, and execution roadmap.–Implemented project management tools that automated executive support requests, enhancing efficiency and responsiveness within the organization.–Created and maintained internal website, showcasing CCO senior leadership structure, functional team details, All Hands meetings, timely communications, and resourceful links for team members. Adapted site for Highspot, UiPath's sales enablement platform, enhancing accessibility and usability across the organization.–Planned in-person enablement session for 350+ CCO attendees as part of UiPath's Global Sales Kickoff in Las Vegas, NV. Included developing detailed run-of-show, executive talking points, and negotiating with and briefing special guest talent.

Mountain View, Ca, Us

Spearheaded comprehensive Social Selling program as part of larger GTM Activation team. Educated cloud sellers on the importance of social media and LinkedIn Sales Navigator and led thought leadership and executive visibility strategies for four Google Cloud C-level executives.– Contributed to deals totaling $237MM+ as self-reported by sellers in Q3 and Q4 2022.– Optimized ongoing live Social Selling training experiences and on-demand digital content for sales teams to positively impact larger business strategy.– Managed social media content creation, blog development, activation plans for live and on-demand trainings, and internal employee advocacy platforms.– Measured program performance using native social media and third-party analytics tools to better understand seller behavior and make data-driven decisions to optimize program results and recommend program enhancements.– Supported development and execution of GTM activation plans and activities.

New York, Ny, Us

Executed integrated and scalable digital marketing campaigns for $7MM+ worth of business at the third-largest global PR agency. Managed one direct report. Clients included: Ferring Pharmaceuticals, Oracle Cloud, Dollar General, Calvin Klein, Dow Plastics & Specialty Packaging, and more.– Managed strategic content partnership optimized for awareness on behalf of sustainability client. Campaign garnered 2.6MM+ impressions and 51K+ post views at a 1.96% average CTR (compared to 1.01% industry benchmark).– Piloted earned stakeholder video content series. Led day-to-day project management, management of pre‐production stakeholder briefings, management of post‐production timelines and assets, as well as development and execution of paid social strategy for various channels (Twitter, LinkedIn, and YouTube).– Transformed Corporate Practice operations process, managed staffing and projections for 65+ employees, and prioritized business efforts.

New York, Ny, Us

New York City, New York, Us

Led account management and day-to-day digital strategy for $3MM+ worth of business at the fifth-largest global PR agency. Managed one direct report. Clients included: Pernod Ricard, Gillette, Mastercard, Beazley Group, Blue Cross and Blue Shield of Kansas City, U.S. Cellular, Libby’s Fruits & Vegetables, Bentley Motors, Harpoon Brewery, and more.– Managed creation and execution of digital strategies, content strategies, thought leadership programs, influencer marketing campaigns, and paid partnerships, as well as data collection and analysis, copywriting, and social listening and community management efforts.– Spearheaded $1MM+, year-long paid influencer marketing campaign for spirits client. Managed 20+ influencers covering 10 markets, resulting in 3.8MM+ impressions and an average engagement rate of 13.10%. Included on-site brand activation at large-scale event with 40K+ attendees.

New York City, New York, Us

New York City, New York, Us

New York City, New York, Us

Managed NYC-centric social channels for Bitches Who Brunch, a lifestyle, fashion, and brunch website, based in NYC, DC, and Chicago.

New York, New York, Us

Managed gameday operations and infrastructure logistics for MLB and MiLB parks across the country.– Managed day-to-day logistics, including purchasing, S&H, and team calendars.– Established and maintained relationships with vendors and contractors.– Booked travel for team members and contractors.

Managed digital marketing campaigns, paid social media campaigns, and organic social content for Freedom Partners' client organizations.– Designed and developed landing pages & microsites for client organizations, using both ION Interactive and Unbounce platforms.– Drafted, implemented, and optimized digital advertising campaigns on social media platforms, such as Facebook and Twitter, for client organizations.– Designed and created banner ads using Photoshop and Adobe Illustrator.– Managed website and social media channels for Bankrupting America, a Freedom Partners product.– Managed email marketing and A/B testing for Bankrupting America using Adobe Dreamweaver and Paramount Communications.– Drafted organic social media content and managed editorial calendars for Freedom Partners' client organizations.

Managed regional press outreach for The Public Notice, the in-house communications firm for Freedom Partners. – Pitched Public Notice products, brand, and spokespeople to targeted print, online, and broadcast regional media outlets.– Booked regional radio and TV interviews for organization spokespeople, as well as surrogates of like-minded organizations.– Implemented communications strategies and marketing tactics to maximize earned media in target states, and within the DC metro region.– Drafted and distributed press materials, such as press releases, research documents, statements, and talking points.– Strengthened existing relationships with issue-specific members of the regional media and regularly searched for new contacts.– Trained new employees on basic pitching skills, as well as how to use specific programs.

Managed regional press outreach for The Public Notice, the in-house communications firm for Freedom Partners. – Pitched Public Notice's expert availability to targeted regional media, as well as surrogates associated with like-minded organizations, to maximize earned media in target areas.– Built and maintained relationships with regional members of the media.– Managed logistics for regional interviews for Public Notice's spokespeople.– Coordinated rapid response efforts, including drafting press releases and statements, as well as managed daily press clips and breaking news alerts.– Prepared detailed weekly metrics report, which tracked all media mentions and appearances. – Regularly used Vocus, Cision, Microsoft Excel, TV Eyes, Audio Hijack Pro, TweetDeck and Fission.

Tallahassee, Fl, Us

Managed administrative duties for labor market research and IT firm.– Managed day-to-day administrative logistics, including checking in visitors, assisting clients, answering phones, collecting mail, making deposits, and formatting resumes.– Assisted in recruiting potential employees and conducting research for the consulting department, as well as the survey department. – Assisted CEO and President with personal tasks, scheduling issues, and drafting correspondences.

Ma, Strategic Public Relations

Bs, Media & Communication Studies Received