Ann Lucas

Ann Lucas Email and Phone Number

Marketing and Product Development @ Westlake Royal Building Products
Philadelphia, PA, US
Ann Lucas's Location
Greater Philadelphia, United States, United States
Ann Lucas's Contact Details

Ann Lucas personal email

n/a

Ann Lucas phone numbers

About Ann Lucas

At Marcone Supply, my leadership in channel marketing and communications has been pivotal in executing effective campaigns and corporate strategies. Our team's collaborative efforts have led to the creation of dynamic marketing plans and the successful management of our loyalty rewards program, reflecting a deep understanding of the home appliance sector's unique demands.With a strong background in client services from R/A Marketing, my expertise extends to managing cross-functional projects and fostering robust client relationships. My commitment to excellence ensures that all initiatives, from trade shows to digital content, are delivered precisely, enhancing our brand's reach and customer engagement.

Ann Lucas's Current Company Details
Westlake Royal Building Products

Westlake Royal Building Products

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Marketing and Product Development
Philadelphia, PA, US
Ann Lucas Work Experience Details
  • Westlake Royal Building Products
    Marketing And Product Development
    Westlake Royal Building Products
    Philadelphia, Pa, Us
  • Marcone Supply
    Marketing Services Manager
    Marcone Supply Aug 2022 - Aug 2024
    Saint Louis, Missouri, Us
    As Marketing Services Manager, I partnered with channel leaders to develop and execute channel and product marketing campaigns, tactics, and communication programs to support segment strategies. I was also responsible for developing and managing marketing and communications programs to support sales and corporate initiatives.- Managed Social Media Coordinator - Managed national trade show schedule, details, and budget- Supported loyalty rewards program for customer base- Project manager for digital and print marketing collateral - Contributed to PR and online influencer strategy
  • R/A Marketing
    Client Services Manager
    R/A Marketing Jan 2020 - Aug 2022
    Linthicum Heights, Maryland, Us
    As Client Services Manager, I was key in implementing and producing marketing projects and campaigns for design-build clients across the U.S. - Create project budgets and timelines- Coordinate cross-functional team members - Lead project related client communication- Collaborate with clients to develop and execute content calendar - Develop and manage vendor and freelance contacts - Contribute to marketing content
  • Certainteed
    Digital Marketing Commuincations Manager
    Certainteed Jan 2015 - Jul 2019
    Malvern, Pa, Us
    Maintained division's web and social content ensuring content was current to increase SEO ranking. Managed Digital Marketing Specialist.Website, Social Media, Content Management Systems and Video Management- Partnered with leadership to establish and implement online strategy inclusive of website, internet, intranet, extranet and social media channels- Created quarterly Facebook contests to stimulate customer brand awareness and engagement. Managed contest along with prize selection, distribution, and inventory management- Co-managed social media strategy utilizing Facebook, YouTube, Twitter and Pinterest resulting in increased web traffic and sales leads (17,500 Facebook Likes, 2.9M YouTube Views, 1650 Twitter Followers, and a 15% increase in certainteed.com site traffic over the prior year- Launched Showpad (sales enablement tool/app) to the national sales force and maintained content used by field sales to help drive sales- Managed and integrated databases from multiple sources for use in the development of P.I.M. and D.A.M. systems (product information and data asset management)- Shot ongoing video content for internal and external platforms including web and social media channels- Support for all pre-to post-production aspects of video creation; including planning, filming, and uploading finished video content- Facilitated annual ProDialog (voice of customer) round table discussions
  • Certainteed
    Marketing Communications Manager
    Certainteed Aug 2011 - Dec 2014
    Malvern, Pa, Us
    Overall content manager of divisions web and social content serving as Project Manager for CertainTeed’s multi-divisional sponsored “Home Makeover Contest”, using the Facebook platform. As part of the selection committee, reviewed contestant applications and chose the winner. - Lead division's web management team, strategy of web content, and implementation of digital tools- Provided support to external customers (distributor and contractor) websites and social media channel needs including presentation and hands-on training - Managed Google Analytics to help drive advertising and marketing campaigns- Partnered with the marketing director to develop and implement a division video marketing strategy - Coordinated video shoots and published final videos that documented the makeover process and post-congratulatory party for the Home Makeover winner- Executed promotions with field sales to help drive sales in their local markets
  • Certainteed
    Marketing Program Manager
    Certainteed May 2009 - Jul 2011
    Malvern, Pa, Us
    Managed channel marketing programs mostly geared toward contractor channel. Managed calendar of national training sessions. Provided support to field sales to gain and maintain relationships with contractors.- Assisted in the implementation of marketing strategies and collateral to gain and increase contractor loyalty- Coordinated promotions with Territory Managers to help drive sales with local customers- Implemented industry-leading credential programs and business tools to support channel customers- Created and implemented an electronic newsletter, eliminating multiple emails into a weekly communication distributed to internal employees, leadership team, sales, and marketing- Facilitated national ProDialog round table discussions with industry contractors then captured and prioritized feedback based on national input
  • Certainteed
    Marketing Specialist - Website And Electronics
    Certainteed Jan 2005 - Apr 2009
    Malvern, Pa, Us
    Managed multi-brand product and program content on CertainTeed.com website and support for department, sales and customer needs for web content and support tools.- Implemented electronic transmissions of BusinessConnections™ orders to multiple vendors with annual savings of $20K and continued to manage BusinessConnections- Supported ColorView® interactive color visualization tool/app available to trade consumer audiences - Maintained internal reference documents on the company portal - used as a central warehouse

Ann Lucas Skills

Marketing Communications Marketing Management Marketing Strategy Marketing Trade Shows B2b Sales Operations Brand Management Direct Marketing Account Management Digital Marketing Product Marketing Market Planning New Business Development Sales Management Advertising Brand Development Social Media Marketing Integrated Marketing Sales Market Research Competitive Analysis Pricing Email Marketing Product Development Lead Generation Marketing Research Key Account Management Sales Presentations Crm Product Launch Direct Sales Market Analysis Product Management Selling Retail Business Development Cross Functional Team Leadership Strategy Customer Relationship Management

Ann Lucas Education Details

  • Bowling Green State University
    Bowling Green State University
    Marketing
  • Bowling Green State University
    Bowling Green State University
    General

Frequently Asked Questions about Ann Lucas

What company does Ann Lucas work for?

Ann Lucas works for Westlake Royal Building Products

What is Ann Lucas's role at the current company?

Ann Lucas's current role is Marketing and Product Development.

What is Ann Lucas's email address?

Ann Lucas's email address is al****@****eed.com

What is Ann Lucas's direct phone number?

Ann Lucas's direct phone number is (770)-967*****

What schools did Ann Lucas attend?

Ann Lucas attended Bowling Green State University, Bowling Green State University.

What skills is Ann Lucas known for?

Ann Lucas has skills like Marketing Communications, Marketing Management, Marketing Strategy, Marketing, Trade Shows, B2b, Sales Operations, Brand Management, Direct Marketing, Account Management, Digital Marketing, Product Marketing.

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