School Tours, registration, event planning, social media planning, assisting teachers

Overview:Plan and direct consumer marketing activity in specified region, so as to develop the brand and influence sales of 5-hour ENERGY. Oversee the planning, executing and reporting of the annual calendar of sampling activities in the region. Manage and partner with sampling agency to ensure brand identity and all strategies are being executed effectively. Manage and develop the Collegiate Program that includes recruiting and managing the Field Managers who manage up to six Student brand managers. Collaborate with peers and sales team to reach strategic goals and continue to evolve as the brand grows.• Oversaw Region that included Ohio, Michigan, Minnesota, Illinois, Indiana, Missouri and Colorado with 9 direct reports and individual market staffs of 150.• Plan and direct consumer marketing activity in specified region, so as to develop the brand and influence sales of 5-hour ENERGY. • Oversee the planning, executing and reporting of the annual calendar of sampling activities in the region. • Manage and partner with sampling agency to ensure brand identity and all strategies are being executed effectively.• Manage and develop the Collegiate Program that includes recruiting and development of up to six Student brand managers per market.• Collaborate with sales team to reach strategic goals and organically grow new business channels based on direct consumer feedback. • Generate opportunities for large scale sponsorship and events that fit the brand. • Create and follow an annual marketing plan and ensure execution in various markets. • Assess and Review performance for all Field Managers. • Create a budget for the markets and ensure they are being met

Overview: Plan and direct consumer marketing activity in the Ohio market, so as to develop the brand and influence sales of 5-hour ENERGY. Manage the planning, executing, and reporting of the annual calendar of sampling activities in the market. Manage and partner with sampling agency to ensure brand identity and all strategies are being executed effectively. Manage and develop the collegiate program that includes up to 6 student interns. Collaborate with peers sales team to reach strategic goals and continue to evolve as the brand grows.• Launched Field Marketing Program in the Ohio market.• Managed all consumer activities in the market including product logistics, idea development, event collateral, sampling opportunities and third party agency employees. • Developed practices and standard operating procedures for the Field Marketing Program• Recruit, train, motivate, and manage consumer sampling team, Team Leads, and campus ambassadors.• Manage and maintain local field tools, infrastructure, and warehouse with $1 mil+ in assets• Strategically partner with local events for a larger market presence.• Develop comprehensive programming around events to maximize ROI.• Develop and execute short and long term marketing and business plans with the goal to drive brand awareness.• Manage and develop the collegiate program that included up to 5 Student Interns. • Collaborate with peers and sales team to reach strategic goals.• Generate opportunities for involvement in new and or different events that fit the brand. • Report the status of consumer marketing activity and communicate consumer feedback, interpret findings, and make recommendations for product advancement.• Laid the groundwork for brand presence at National buy events because of positive consumer feedback and ROI.

The Field Marketing Manager is the local face of the international Red Bull brand, translating global strategy to the local market through events, athlete marketing, opinion leader marketing, collegiate marketing, and consumer collecting.Overview: -This position included but was not limited to Marketing, Sales Support & Integration,Sports Marketing, Mobile Marketing, Event Marketing-internal and third party, Cultural Marketing, Grass Roots Marketing, Public Relations, Sampling, Event Production, Relationship BuildingDetails: -Recruited, hired, trained, and managed 30+ person consumer sampling teams, Team Managers, and up to seven collegiate Student Brand Managers. -Conceived, planned, and executed original events and experiential marketing activities that delivered the brand image to consumers. Evaluated sponsorship proposals for existing local events and developed strategies for unique support. Managed 40-60 events per year.-Analyzed consumer data and market research, converting those findings into targeted plans to grow consumption and usage occasions.-Led quarterly and annual business planning with local management team to determine the markets overall budget and plan.-Generated media coverage of events/activities and credible product placement/mention.-Utilized relationship-building and networking skills to forge authentic, purposeful relationships with principal opinion leaders within key influential sport and cultural segments. Those relationships were then leveraged against opportunities to introduce Red Bull’s benefits and build the brand image.

• A direct report of 35 team members• Recruit, hire, train and plan day to day administration of a grassroots marketing program.• Worked cohesively with sales counterparts and distributor partners to support brand growth and sales.• Milwaukee sampling team used as a test market for new initiatives and programs

Hired, motivated, trained new employees. Created visual floor set ideas and executed. Traveled to new under construction stores, recruited, hired, and trained employees. Worked with construction crew for final floor setup. Executed and tailored floor designs to fit each store layout.