Ann Matheis

Ann Matheis Email and Phone Number

Associate Director, Marketing at Carrier @ Carrier
palm beach gardens, florida, united states
Ann Matheis's Location
Noblesville, Indiana, United States, United States
Ann Matheis's Contact Details
About Ann Matheis

Top-performing Marketing executive with results-driven record of successfully building strong brands, creating winning go-to-market strategies, developing high performance teams, and delivering exceptional financial results in consumer marketing.Strategic leader with a proven record of success in strategic, channel, and brand marketing supporting the most robust brands in the building products industry (Carrier, Schlage, Armstrong and Bruce Hardwood). Unique combination of experience in multi-family vertical markets, driving ‘go to market’ strategy as well as a background in national account sales with customers such as The Home Depot, Lowes, and other channel partners and distributors.

Ann Matheis's Current Company Details
Carrier

Carrier

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Associate Director, Marketing at Carrier
palm beach gardens, florida, united states
Website:
carrier.co.uk
Employees:
13918
Ann Matheis Work Experience Details
  • Carrier
    Associate Director, Marketing
    Carrier Aug 2020 - Present
    Indianapolis, Indiana, United States
    Responsible for leading the marketing and product launch efforts within Residential HVAC to be most effective in the market and with our customers. Accountable for the development and implementation of a comprehensive brand strategy, including advertising, marketing communications, customer events and trade shows, websites and digital marketing, channel marketing, marketing promotions and programs, literature and new product launches.• Continue to evolve the Tech Up program for dealers and distributors to help recruit technicians from high schools and trade schools.• Managed meetings and events with our largest event, National Dealer Convention, serving over 7000 customers.• Created and executed holistic trade media and consumer media plans for Ductless and Ducted, driving leads to our customers.• Launched carrier.com redesign in September 2020 resulting in +22% increase in visits and 30% increase in leads..• Strategically led and aligned community affairs team and budget to be more effective for the brand locally.- Supported all 2023 regulatory launches across all brands and platforms, creating a new B2B advertising platform highlighting our dealers on why they sell Carrier.- Won Chairman's Award for 2023 Regulatory Product Launch and Marketing Support
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  • Carrier
    Associate Director, Brand Marketing
    Carrier Mar 2019 - Aug 2020
    Indianapolis, Indiana Area
    Responsible for leading the branding and communication efforts within Residential HVAC to be most effective in the market and with our customers. Accountable for the development and implementation of a comprehensive brand strategy, including advertising, public relations, marketing communications, internal and external communications, customer events and trade shows, and websites.• Developed and executed Tech Up program for dealers and distributors to help recruit technicians from high schools and trade schools.• Managed meetings and events with a new approach for TMs called Mega Week, training over 1000 customers in person in one week.• Set up brand/digital collaboration and alignment meetings to create cohesive marketing roadmap.• Launched carrier.com redesign in September 2020 resulting in +22% increase in visits and 30% increase in leads.• Strategically led and aligned community affairs team and budget to be more effective for the brand locally.• Led communications during COVID 19 pandemic, covering plant closings, reopenings, media outreach, and other internal and external communication needs.
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  • Utc Climate, Controls & Security
    Associate Director, Marketing
    Utc Climate, Controls & Security Feb 2018 - Mar 2019
    Indianapolis, Indiana Area
    Evolving the marketing function within the Residential HVAC business to better align with the changing landscape of B2B and B2C customers. Accountable for the development and implementation of a comprehensive Residential digital strategy; operational and UI/UX support for business to business and consumer channels; customer experience; business analytics; channel marketing and programs; advertising and marketing communications.• Created marketing strategy for Carrier, Bryant, and ICP brands, contributing to 7% overall growth.• Developed and implemented consumer segmentation targets for Carrier, Bryant, and ICP brands for more effective marketing.• Led Distributor Advisory Councils for Carrier and Bryant, implementing program improvements based on feedback, including labor warranty options to make it easier to do business with us.• Developed Territory Manager Playbook Program, and team executed for one stop shop for TMs.• Developed marketing calendar and scorecard across all brands to help collaboration across marketing teams.• Worked with team to launch SEO strategy, Channel Performance Center for customers, PIM solution, and Bryant website redesign.
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  • Allegion Us
    Marketing Leader, Multi-Family
    Allegion Us Dec 2015 - Jan 2018
    Carmel, In
    Responsible for leading strategies to target and influence both commercial and residential end users through programs and communications to grow the multi-family business. • Successfully developed and deployed business strategy for multi-family vertical market.• Drove long-term growth through the development of new market strategies while continuing to execute against current product and sales strategy / roadmap.• Exceeded product sales goal within first year with 30% increase• Created a marketing and communication plan making it easier for target audiences to understand the value proposition – offering Easy Electronic Access Control and Suiting across 5 styles, 5 finishes, and 7 brands • Created a monitored security strategy and approach as a side project for Schlage, which resulted in a test in one of our largest distributors.
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  • Allegion, Plc
    Schlage Brand Director
    Allegion, Plc Dec 2013 - Dec 2015
    Carmel, In
    Same role, spun off from Ingersoll Rand - Drove strategic leadership of the Schlage Lock Brand, including brand strategy and position, creative direction, advertising, public relations, social media, and brand engagement.• Successfully launched Allegion as a spin-off to Ingersoll Rand. Created the new name, logo, positioning and go to market strategy as well as led the team to bring the brand to life internally and externally. Efforts earned Allegion the 2014 Transform Award for brand launch.• Repositioned Schlage Brand with new design and style leadership position, identifying targetsegments, brand strategy, tone and go to market strategy and execution.- Successfully repositioned Schlage for 2015 launch as leader in style and technology at the Consumer Electronics Show and International Builder Show. Interview examples: http://peggysmedleyshow.com/index.php?q=node/2065;http://onthehouse.com/show-notes-highlights-ibskbis-2015
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  • Ingersoll Rand
    Schlage Brand Director
    Ingersoll Rand Sep 2008 - Dec 2013
    Carmel, In
    Served as strategic leader of the Schlage Lock Brand, including creative direction, brand position, advertising, public relations, and digital leadership.• Spearheaded integrated target market campaign, resulting in a 13% increase in revenue over 30 weeks, with increase of +8 points in brand preference, and increase of +75% traffic to web site.• Repositioned the Schlage Brand with a new brand promise, brand essence, and brand strategy that carried throughout the entire organization, including Engineering, Operations and Customer Service that yielded a brand preference score as high as 43%.• Created a new brand, Nexia Home Intelligence, and launched it at the Consumer Electronics Show. Created the name, logo, positioning, and go to market strategy.• Launched a new Schlage web site, including launch of web site SEO strategy, which drove visits and leads up 20%.• Negotiated several agency contracts for PR and advertising as well as managed through bothhiring, firing, and transition plans.• Successfully rolled out Consumer Segmentation targets and strategy.• Created and launched a Marketing Career Ladder that helped the organization understand eachrole and path to move up in the organization.
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  • Ingersoll Rand
    Director, Marketing Communications
    Ingersoll Rand Jan 2007 - Sep 2008
    Carmel, In
    Championed brand and channel marketing for the Schlage Lock Brand and led a team of 10 focused on channel marketing for Lowe's, The Home Depot, Menards, and ResPro as well as advertising, digital and public relations for the overall brand.• Successfully launched – ­ Social media strategy for Schlage in 2009 on Facebook, Twitter, Youtube, Pinterest, Instagram, and our Blog;­ First Home Automation System of its kind in the marketplace in 2008 (Schlage LiNK).­ New merchandising approaches that grew sales and decreased the cost to change. • Led team through Lean Six Sigma Process and drove $1M of productivity within marketing.• Instituted a semi-annual brand tracker that monitored the health of the brand and identified actionable opportunities to improve brand metrics.
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  • Ingersoll Rand
    Channel Marketing Manager
    Ingersoll Rand Jun 2004 - Jan 2007
    Camel, In
    Responsible for driving marketing programs, promotions and projects for both the retail and builder channels for Schlage - sticking to deadlines and budgets. - Led the Sales Operations team in Colorado, supporting the sales organization.- Developed a project management system to keep track of projects, actions, owners and deadlines for channel marketing.- Grew sales at Lowe's by 40% as a result of the Lowe's Line Review and won the President's Award for driving $38 million in additional sales at Lowe's.
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  • Armstrong World Industries
    Channel Project Marketing Manager
    Armstrong World Industries Jan 2001 - Jun 2004
    Lancaster, Pa
    Responsible for driving programs and promotions for the Lowe's and Home Depot businesses with Armstrong Flooring and Bruce Hardwood = $800M revenue.- Grew sales at Lowe's +18% in 2003 by remerchandising the sets and executing new product introductions.- Developed the "Playbook" process for executing Lowe's projects, which Lowe's now requires of all vendors.
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  • Armstrong World Industries
    Regional Sales Manager
    Armstrong World Industries May 1997 - Jan 2001
    Responsible for 2 Home Depot Sales Regions - Northeast and Mid-Atlantic - managing 26 Sales Representatives with $160M in total revenue.- Created "Best Practices Education" binder which guided team to reset planograms, train stores, sell regional buys to RVPs and drive overall sales for those regions.- Managed SG&A budget of $1.3M.
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  • Armstrong World Industries
    Manager, Training And Development
    Armstrong World Industries Jan 1994 - May 1997
    Lancaster, Pa
    Developed and executed new sales training program for Corporate Retail Accounts channel.- Developed and executed Retail Selling Skills Program for retail customers, and New Rep Training program for Sales Reps.- Converted distributors into Regional Distribution Centers, consolidating all products to ship from one shipping point on one order for Big Box customers.
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  • Armstrong World Industries
    Sales Associate - The Home Depot
    Armstrong World Industries Aug 1992 - Jan 1994
    Atlanta, Ga
    Managed sales territory, calling on The Home Depot stores in the Mid South Region. Trained retail store associates, wrote product orders, and merchandised new products.- Won sales contest for largest sales volume for a new category - WW Henry Adhesive in 1994.- Received Manager's Award for building strong relationships with the stores serviced.
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Ann Matheis Skills

Strategy Product Development Marketing Marketing Communications Advertising Marketing Strategy Sales Cross Functional Team Leadership Sales Operations Sales Management Leadership Public Relations Product Management Multi Channel Marketing Social Media Marketing Marketing Management Competitive Analysis Retail Product Marketing Budgets Program Management B2b Channel Partners Team Leadership Creative Direction Brand Management Digital Strategy Product Launch Market Planning Budgeting Business To Business Email Marketing

Ann Matheis Education Details

Frequently Asked Questions about Ann Matheis

What company does Ann Matheis work for?

Ann Matheis works for Carrier

What is Ann Matheis's role at the current company?

Ann Matheis's current role is Associate Director, Marketing at Carrier.

What is Ann Matheis's email address?

Ann Matheis's email address is an****@****rco.com

What is Ann Matheis's direct phone number?

Ann Matheis's direct phone number is +131752*****

What schools did Ann Matheis attend?

Ann Matheis attended Indiana University Bloomington.

What are some of Ann Matheis's interests?

Ann Matheis has interest in Children.

What skills is Ann Matheis known for?

Ann Matheis has skills like Strategy, Product Development, Marketing, Marketing Communications, Advertising, Marketing Strategy, Sales, Cross Functional Team Leadership, Sales Operations, Sales Management, Leadership, Public Relations.

Who are Ann Matheis's colleagues?

Ann Matheis's colleagues are Fulvio Iannone, Brent Smith, Hrvoje Ban, Nishant Kumar, Horacio Humberto Castillo Ornelas, Fabien Berthet, Bacardi Siggers.

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