Responsible for all aspects of communications for the League. Created graphics for events and programs, social media management, created and executed content calendar, PR outreach, promotion of events and programs through email, marketing and website. Introduced a long term strategic plan to create more awareness of League in local community through new digital platforms and face to face outreach.

Responsible for the strategic management and execution of the Make It Coats, FreeSpirit Fabrics and Westminster Fabrics websites, online and traditional consumer marketing initiatives, marketing plan, budgets and social media objectives of the brands. • Brand management: Incorporated all aspects of content planning and development for the Make It Coats, FreeSpirit Fabrics and Westminster Fabrics marketing plan. Tracked and analyzed metrics to improve brand awareness and consumer engagement. • Website management: Maintained and developed website(s) content to stay current and fresh. Followed best practices and developed captivating call to actions to improve and increase user interaction and time on site. Analyzed web metrics to continually adjust content to improve user journey. • Social media community management: Managed social media strategy and oversaw all aspects of social content, including writing and editing of social content, development of social media campaigns, community engagement and management, and social advertising. Grew online audiences on Facebook, Twitter, Pinterest, YouTube and blogs• Email Marketing: Created email schedule, developed content that coincided with marketing plan, distributed via Publicaster to consumer and trade databases. Managed and grew databases to ensure communications were reaching target audiences.• Online advertising: Implemented and executed SEO (organic and PPC) strategy to meet specific lead-generation target numbers on budget and build brand awareness and engagement. Tracked spend and delivered on budget.• Traditional outbound marketing: Established PR and media outreach strategy to communicate brand messaging and gain coverage of new products and marketing campaigns. Drove editorial planning, creation and implementation for print, online content, trade support to correspond with the brands overall marketing plan. Tracked spend and delivered on budget.

• Responsible for the strategic growth and development of the Slendertone, ReVive and BMR Beauty Series brands and products through strategic positioning and consistent communication strategies and tactics throughout all marketing initiatives including; print, TV, radio, home shopping and outdoor advertising.• Managed external relationships (agencies, vendors, partners, distributors) to develop and successfully execute programs and marketing projects, and negotiating with 3rd party vendors to secure services at optimal rates.• Developed, implemented and executed digital and social media plan for both the Slendertone and ReVive brands. Tactics and guidelines were established to increase brand and product exposure using blogs, Tumblr, Facebook, Twitter, YouTube, Pinterest, banner ads, promotional specific landing pages, etc. A content calendar was utilized to work with Hootsuite to ensure all posts were made as scheduled.• Responsible for day-to-day maintenance of US ecommerce web site including content, imagery, videos, consumer experience and journey, Pay Per Click (PPC), Search Engine Optimization (SEO) and digital and social promotions. Worked closely with digital agency to identify best key words to target for PPC campaigns. Utilized Google Analytics to analyze traffic behaviors and identify weak areas in the site. • Worked directly with sales team to identify objectives, define vehicles and develop cost effective, ROI proven methods to improve in-store turns, help gain distribution and create and maintain account good will. Utilized such vehicles as in-store coupons, programs with Catalina, catalog placement, floor and shelf displays and mobile promotions with ShopKick.• Developed, reviewed, and edited all marketing materials such as sales tools, sales brochures, product presentations, success stories, web demos, and newsletters ensuring all outbound communications met product and overall corporate messaging, positioning, and branding efforts.

• Managed day-to-day operations of Marketing Department including workflow, timelines, budgeting, forecasting, and team relations. Oversaw team of four professionals.• Executed product development functions such as sourcing materials, design, pricing, bill of materials, production timelines, package creation, point of sale materials and display design.• Led initiative to update existing product lines appearance to new branded identity. Directed in-house designers and outside agencies to implement brand and packaging development.• Coordinated sample and private label requests to efficiently maximize time and resources.• Responsible for managing and coordinating all aspects involved in executing a quality exhibit at national trade shows. Company contact for all vendors and trade show representatives. Merchandised and planned all aspects of the booths overall appearance. Coordinated all travel and meeting agenda’s for staff while attending trade show.• Communicated on a daily basis with Chinese manufacturer’s to ensure product development and quality control were maintained.• Created graphics, digital photography and product comps used in sales presentations.• Created promotional literature to support all product lines launched, sales support, sell sheets, web site.• Created, organized and coordinated mailings – i.e. press releases, newsletters, product samples, promotional sheets and sell sheets.Selected Achievement:Product Management: Managed 5 diverse product lines; Storage, Do-It-Yourself, Craft Tools, Artist Tools and Easels. Performed sku reduction, re-brand, new packaging, line extensions and maintenance with retail partners. Worked with Chinese suppliers to ensure quality and cost met requirements. As well as managed inventory control to ensure materials were on hand to fulfill customer orders on time. Result: Accounted for 60% of annual sales dollars.