Brand Strategy ● Digital Transformation ● Content & Communications ● Stakeholder Management ● Team ManagementMarketing executive with 15+ years experience driving digital transformation and brand growth across healthcare, education and energy sectors. Develops strategic initiatives that deliver growth in complex environments. Builds and leads high-performing teams to create innovative, multi-channel campaigns that engage key audiences and achieve commercial outcomes. Leverages emerging technologies and data analytics to enhance customer engagement and strengthen market positioning.Brand StrategyLeads brand transformations in complex environments, including post-merger integration that created an accessible brand voice. Designs integrated campaigns across paid, owned and earned channels that drove significant growth.Digital TransformationLeads comprehensive website transformations and digital optimisation using tools like GA4, SEMrush and automation tools. Delivers data-driven strategies that significantly improve user engagement and drive measurable growth.Content & CommunicationsCreates targeted content strategies that build brand authority and drive engagement. Implements SEO-optimised approaches across digital, social and media channels.Stakeholder ManagementExperienced in navigating complex stakeholder environments. Builds productive and collaborative relationships at all levels to achieve strategic outcomes. Team LeadershipBuilds and mentors high-performing marketing teams while fostering a culture of innovation. Aligns team efforts with commercial objectives to deliver measurable results.