Ann Scotton Email & Phone Number

Tampa, Florida, United States

Programmatic & SOV Digital OOH screens in Grocery Stores throughout the US

Greater Tampa Bay Area

Tampa/St. Petersburg, Florida Area

Jacksonville, Florida Area

WCWJ was purchased by WJXT Graham Media

Jacksonville, Florida Area

Jacksonville, Florida Area

Successfully pioneered new business and managed key accounts through effective relationship development for 7 top rated Jacksonville stations. Effectively sold digital platforms for for iHeartMeda, including local and national in-app Mobile advertising, individual station websites & streaming and the iHeartMedia Digital SEO/SEM Platform. Developed marketing plans for local new clients and increased market share of existing accounts, with focus on large regional and national accounts. Effectively prospected and sold large NTR/sponsorship/Digital Platforms that generated additional revenue without utilizing spot inventory. • Managed local, regional & national accounts & advertising agencies –with focus on New Business • Successfully sold digital platforms including Banner Ads, Mobile Platforms, SEO, SEM & ROI Platforms• Developed New Business at C-level & pioneered non-traditional revenue streams by selling digital platforms• Developed strong relationships with direct clients & local advertising agencies in a short period of time• Successfully negotiated rates and annual media campaigns with local, regional and national media buyersKey accomplishments • Hellmann’s Mayonnaise live stream video featuring WQIK talent creating recipes – additional revenue to spot buy• MetroPCS event sponsorships for 2015 - additional revenue• Effectively sold to agencies in a highly competitive market through creative platforms and relationship development• Top New Business biller at iHeartMedia 1st Quarter 2015; top NTR/Sponsorship/Digital biller 2015• Consistently exceeded sales goals and won sales contests

Annapolis, Md & Jacksonville, Fl

Successfully pioneered new business and managed key accounts through effective relationship development for a local Annapolis radio station. Developed marketing plans for new clients and increased market share of existing accounts, with focus on large regional and national accounts. Effectively prospected and sold large Event Sponsorships and Digital Platforms that generated additional revenue without utilizing spot inventory.

Gaithersburg, Md

Professionally managed key accounts at C-level, successfully developed regional and national new business and efficiently supervised sales and design teams on large, technical projects for a national interior design/ interior architecture firm. Effectively negotiated major annual contracts for national and regional homebuilders/developers

Washington, Dc

Successfully managed key accounts at C-level and pioneered new business through effective relationship development for a Smooth Jazz radio station. Developed marketing plans for new clients and increased market share of existing accounts

Los Angeles,Ca

Successfully managed key accounts at C-level and pioneered new business through effective relationship development for the #1 revenue market. Developed marketing plans for new clients and increased market share of existing accounts

San Diego, Ca

• Sales and Marketing for Smooth Jazz radio station• New Business Development and Account Management• Promoted to Account Manager August 1996• Increased market share of existing clients 15-20% over market growth• Developed new business and pioneered non-traditional revenue streams o Over $1.5 million total in new business during tenure• Promoted to Senior Account Manager January 2000• Managed local and regional accounts and advertising agencies• Consistently exceeded sales goals totaling over $7M 1995-2000