Lead country marketing strategy and planning activity for all hair care categories focusing on trade promotion efficiencies, pricing optimization, and Sales/Marketing tools for US channel strategies within Sales Direct Organization (SDO) and Sales Indirect Organization (SIO).• Set and Develop channel strategy for the Goldwell, KMS, and Varis brand portfolio managing key information flow between the field teams and all internal corporate functions. • Develop impactful innovation, promotional, and marketing activation plans designed to achieve sales and profit objectives and differentiate Kao brands in the marketplace.• Manage monthly team calls, ensuring accurate and timely information reviewing volume and spending variances with key stakeholders, including sales leadership, supply chain planning, regional marketing team, finance, regional and country education leads, and EIS (Technology).• Monitor market trends research consumer markets and competitors’ activities to identify opportunities.• Shape go-to-market strategy targeting distribution within the salon while balancing multi-channel business objectives.• Work closely with sales reps in the field to keep track of KPIs and sales metrics, helping them build better business strategies.• Collaborate with Sales and Marketing teams to conceive and execute effective strategies to ensure new product launches to internal teams and external salon and distributor partners.𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬• Developed a new digital marketing literature and sales tools reducing budget spend by 50%• Spearheaded the creation of a prospecting pilot initiative which resulted in $1.5M incremental revenue• Supported corporate sustainability efforts, increased warehouse capacity, ensured timely delivery to the field, and cut annual trade spend by $60K through reduction of promotional pack-outs

Built relationships with 30 top accounts, including identifying and acquiring new salons with local Distributors and Customers to support sell-in and sell-through strategies for Kao Brands across a 6-state Northeast region.• Worked closely with distribution partners Symbiotic, GWNY, and Masello to build and maintain relationships with clients and sales reps to grow our brand portfolio. • Managed budgets, including T&E and Trade Marketing Funds, designed to drive sales in new and existing accounts. • Partnered with an education manager to support the salons' education needs for inspiration, motivation, and foundations training.• Designed, managed, and executed the Joint Business Plan (JBP) within a set customer base to achieve net sales, profit & distribution targets.• Accountable for supporting and training distributor sales teams, including ride-along support, sales meetings, and sales training.𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬• Responsible for a minimum quota of $200K in new business annually, including 120% to goal YTD 2019. 160% to Goal 2018. Consistently met and exceeded 15% growth goals as compared to an industry growth goal of 5%• Developed and trained Distributor Sales Consultants on new pipeline and prospecting process uncovering $4.2M in new business potential

Oversaw the largest sales volume territory, $21M across the salon and retail channels, including Sephora, Blue Mercury, Space, NK, and Bloomingdales, and increased overall profitability by mentoring a team of salon professionals across the 13-state northeast region.• Responsible for leading a team of 12 regional business consultants and 10 independent contractors, establishing area sales goals, implementation, performance tracking, and reporting for the team to drive sales strategies for new business and organic revenue growth. • Developed the strategic plan for luxury hair care promoting business growth for 165+ salons and retailers. • Drove sales strategy efforts with top network salon customers including Salon-The Ratner Group, The Belgrade Group, Dellaria, Scott Miller, Adam Broderick, About Faces, Progressions, De La Mer Salon, and Vincent Polumbo.• Enhanced sales tracking processes by producing weekly forecasts and implementing changes to meet monthly and quarterly goals.𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬• Coached team on identifying the biggest opportunities and working through “stages of the sale,” which resulted in exceeding FY new business goals by 60% and an increase in salon sales of 17%• Developed 30-60-90 day onboarding programs designed to train and support new hires within the organization and ensure a quick ramp-up.• Worked with team to identify key customer needs to implement strong and effective business plans designed to expand the business in our largest accounts. Salons engaged in the process recognized between 8-45% growth over the previous year.• 2016 FY results included an increase vs. LY in Network Salon Sales of 17%, 3.5% in Retail, and 161% achievement in New Business Goal.

• Managed and developed an effective sales team of 14 account managers servicing 700+ accounts in Northern NJ, Upper Manhattan, Southern CT, Rockland, and Westchester Counties, growing sales by 50%.• Drove consistent revenue growth for the region selling and marketing professional hair care brands including Wella Hair Color, Wella Care & Styling, Sebastian, and Nioxin.• Collaborated with senior executives to establish and execute strategic plans and long-term goals and guarantee continued revenue growth by planning, executing, and managing regional-level initiatives.• Developed and managed the sales team's annual, quarterly, and monthly sales targets and controlled internal budgets, sales forecasts, and sell-through activity to ensure ROI.• Provided project management and ongoing support to ensure effective sales campaigns.• Partnered with KA/A salons to create joint business and education plans to increase sales. 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬• Built a high-performing sales team growing the territory from $4M to $6M• Identified and closed over $250K worth of diversion in NJ market when assumed a new role, and recognized by leadership for protecting brand identity

• Maximized Brand Portfolio penetration and coordinated with multi-functional partners to enhance marketing, education, and sales of all P&G Professional Care products in Manhattan, driving an 18% sales growth.• Managed high-profile accounts including Louis Licari, Frederic Fekkai, Nick Arrojo, Mark Garrison, Oscar Blandi, Antonio Prieto, and Bumble and bumble. • Worked closely with internal and external business partners to develop, sell in, test and execute a new type of business investment (trade terms) which was subsequently deployed on a national basis, thus simplifying our internal processes and cutting unnecessary costs. • Responsible for the transition, education, growth, and maintenance objectives of all 7 Frederic Fekkai salons nationally. • Created work plan and managed first summer intern in P&G Salon Professional, which resulted in an employment offer. • Received recognition from senior leadership for my outstanding results on multiple projects, including the New York Key Account re-design, Trade Terms Reinvention, managing relationship with Frederic Fekkai, and leader visits.𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬• Led territory re-design project and backfill, achieving a 6% growth in the region due to increased capacity• First in the country to implement customized PR programs designed to drive traffic into salons and deepen customer relationships

• Responsible for delivery/exceeding target sales for a variety of P&G professional brands sold directly to salons in the NY Metropolitan Area for brands such as Wella, Sebastian, Nioxin, and GW. • Led the planning and execution of all initiatives/promotions in salons synergizing strategies to build the organization, coordinating market and sales analysis. • Cultivated and sustained relationships with salon owners and staff, aiding salons with business plans and goal development to increase their revenue to exceed P&G sales goals.• Conceptualized, planned, and launched promotions and incentives to maximize existing and new P&G portfolios.• Attended and participated in P&G sales training programs, national/regional sales meetings, and studio workshops.𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬• Increased sales revenue in Manhattan 32% from $500K to $660K• Appointed as the “onboarding associate” for the Tri-State region responsible for guiding new hires through the transition process and addressing any training needs.

• Responsible for sales growth of a portfolio of 18 premium hair and beauty brands including Wella, Sebastian, Graham Webb, Framesi, Alterna, ECRU, Sexy Hair, J Beverly Hills to Manhattan’s most prestigious salons.• Showcased Depasquale’s concepts, programs, and products successfully negotiated solutions to meet and exceed revenue quotas. • Designed in-salon promotions to expand client business and increase brand awareness with salon owners, stylists, and salon clientele.• Developed strategies for increasing salon revenue for hair services and retail products, creating and implementing in-salon educational training courses for salon owners and stylists to increase sales.• Increased sales opportunities within accounts by expanding product offerings, including color lines, inventory, and existing replenishment.𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭• Increased sales revenue in Manhattan 86% over 4 years from $615K to $1.14M