Developed and executed brand strategy for key products including Fel-Pro Gaskets and Sealed Power / Speed-Pro engine components. Created and managed all brand-related activities touching internal/external customers, including all communications, advertising, PR, web content including production of installation videos, social media plans supporting brand strategy and related content for key audiences as well as developing support materials for new product launches, sales promotional programs, trade shows, packaging and labeling - implementing consistent messaging in all platforms. Interfaced and partnered with product management, sales, engineering, manufacturing value stream and packaging supervisors, social media, technical training, finance, and sourcing to align strategies and deliver on business goals. Led vendor management for execution of programs tied to key brand initiatives. Managed North American as well as global brands.

Managed brand strategy and activities for all of the North American underhood components and sealing replacement products including Fel-Pro Gaskets, Sealed Power / Speed-Pro engine components, Champion spark plugs & filters, Carter fuel pumps, and FP Diesel commercial engine parts and gaskets for the automotive, performance, commercial and small engine channels. Led development of multi-language materials and templates for global implementation of the FP Diesel brand strategy and brand positioning with international regional sales and marketing teams in Europe, China, South America, and Mexico.

Oversaw the brand marketing of engine, sealing and wheel end products in automotive, performance, and heavy-duty channels. Created brand strategy and developed and directed brand-specific advertising and support materials with advertising partners, under corporate brand umbrella. Developed product support materials to define product offerings and managed multi-channel promotions to drive sales through direct buying and end-user customers. Introduced brand websites and developed content.

Managed brand marketing for all Federal-Mogul replacement products and integration of rapidly acquired products including TRW engine and chassis components and related support materials and programs including advertising, motorsports management and events, catalog & price sheet production and distribution, trade shows, customer communications and literature fulfillment. Developed and implemented the FMDRS (Federal-Mogul Drag Racing Series), leveraging the NHRA and commitment to the sportsmen racer by increasing recognition of them and building awareness of the newly defined brands of products among our target audience. Managed the motorsports team and brands at 60+ events annually building the series.

Contributed to development, production, and execution of marketing plan supporting business strategies across all company products. Managed direct reporting department overseeing agency creative, media advertising placement, PR, parts catalog production, sales promotional programs and materials, trade show planning and execution, employee events & motivational programs, and company’s NASCAR, NHRA, and IMSA motorsports program. Managed racing venue and race team contracts and 36 onsite annual entertainment events, each hosting 300 - 600 customers. Elected Automotive Advertisers Council President (1989-1990).

Developed customer relations programs and implemented merchandising and sales promotions. Assisted in coordinating customer functions related to motorsports, trade shows, and meetings/conferences. Administered annually forecasted budget. Liaised with outside PR agency, graphic arts vendors, and sales promotion agencies. Oversaw proofreading and manuscript mark-up, as well as production of product and promotional flyers and bulletins.