Leads the development of marketing content and creative assets through cross-functional partnership with creative teams, external agencies and merchandisers for both digital and in-store seasonal product launchesDevelops seasonal and annual full-scope marketing plans for three brandsMeasures top to bottom funnel marketing efforts and brand health checksServes as project manager for key campaigns and run-the-business e-commerce strategyManages and executes messaging calendars, briefs and timelines for key marketing projectsDevelops and refines internal processes for increased efficiency and visibility

Distilled brand initiatives into simple, effective content for B2C initiativesDeveloped and maintained multiple websites for several large brands across multiple Content Management Systems.Developed content for major brands via html manipulationExecuted, monitored and analyzed email campaigns via Salesforce Marketing CloudDeveloped and refined processes for the Marketing Technology Department to create the ideal UXMaintained eCommerce presence for multiple brands

Developed, deployed, and managed content on various company websites and other digital platforms, including mobile and social.Developed lead generation campaigns to increase profit and contractingDefined and owned daily, monthly and quarterly digital reporting, as well as ad hoc projects for Lafayette Life Group’s digital assets and campaigns.In partnership with the Executive team, recommended digital marketing opportunities, projects, and endeavors.Developed business cases for recommendations to VP and Senior VP of Marketing and executed programs.Created and deployed digital content in partnership with Enterprise resources.Assisted Field management in supporting associate compliance to digital marketing.Made recommendations derived from digital data to support planning initiatives.Created digital media and design elements to enhance content and presentation material.Established and tracked budget with VP of Marketing and reports on ROI in digital campaigns and web enhancements.

Managed content creation and editorialWorked hand in hand with head of marketing to develop successful marketing campaignsPartnered with design department to develop graphicsTracked content performance across multiple channelsEnsured creative consistencyOptimized content performance through the use of research and analysis

Developed marketing, PR, and advertisement campaigns for multiple clients.Designed digital media campaigns and coordinating graphics in collaboration with the design team.Conducted research regarding demographics and current trends to maintain a competitive strategy.Created weekly and monthly highlight reports to analyze and ensure success.

Targeted desired audience to increase engagement and following on all social media channels which resulted in Twitter followers increased by 1,079. Instagram, 193 followers. Facebook, 1,863 likes.Defined the company’s necessary growth then developed campaigns to reflect the needs outlined.Created, executed, and analyzed social media campaigns across all social media channels.Designed and developed graphics for events and social media.