* Provide advice on marketing strategy and communication policy to internal customers* Set-up and follow-up of digital marketing campaigns, increase the visibility of the brands through digital channels, social media, SEO, SEA, Google Analytics, Adwords ...* Formulation of an annual marketing plan for the group* Fine-tune and monitor the employer brand and corporate identity when applied through external channels* Budget management of all marketing activities, nationally and internationally* Maintain contacts with press, advertising and communication agencies* Frequently communicate with all locations in Europe and visit them* Guide a solid 3-member team* Reporting to the management committee

• Internal & external communication & marketing in 3 languages grouping >35 different locations in Belgium and several locations abroad (e.g. Chili, Turkey)• Organizing events & commercial actions in a national environment• Organizing tours for foreign investors and providing brochures and power points• Marketing & communication budget:o Annual plan in consultation with the COO: opening of new elderly houses or extensions, events (openings of new projects, open days, senior fairs, staff party ...), media bookings, campaigns, marketing actions for new businesses• Creating an optimal marketing mix ( leaflets, billboards, website, Facebook,..) for new projects:o Organization based on a script with a specified goal for each event (new area, new business such as assisted living apartments,..)o Briefing & follow-up creative teams (for invitations, brochures, website, media campaigns)o Press: contacts, press release, sales contacts• Creating & implementing brand identities (Senior Assist, Acalis, Flexlife)• Internal & External Communication & E-businesso Internal: Intranet (SharePoint), newsletters, corporate websiteo External: company websites maintenance (CMS & SEO minded), Facebook, LinkedIn,…)

Building-up and maintaining customer relationships,Prospecting potential clients and partners, Issuing and follow-up of proposals, Search for new products in order to enlarge the product range, Preparing of mailings, marketing campaigns and leaflets, Serving as principle contact for the advertising and printing agency,General office management

Defining the assortment,Selecting collections,Coordinating with manufacturers in order to develop new samples,Follow-up on sales evolution,Performing spot checks on delivered goods,Manage stock levels,Improving brand visibility across the different shops

Contact with customers, transposition of files to PowerPoint, data processing, updating charts, general office tasks