Anna Alexander Email and Phone Number

The lead strategist, responsible for assessing the addressable market opportunity for the entire $3.3 billion company as well as specific products. Spearheaded external market trends analysis related to shipping and e-commerce. Manage Global Market Sizing and Forecasting: advisor to leadership on investment decisions by evaluating market potential and identifying segments with high growth. Apply robust forecasting models to project addressable revenue for all the BUs. Identified 10+% CAGR opportunities and collaborated with stakeholders to implement go-to-market strategy.  Develop Investor Materials: create scripts for executive calls during earnings releases and investors presentations that convey financial results, key performance metrics, forward looking projections, and market trends. Responsible for Research and Production of the US Shipping Index, the only publicly available in-depth analysis of shipping trends and volume forecast. Our data is sought after by analyst community (e.g., Forrester) and quoted by WSJ, Goldman Sachs and more. Guide Communications team on the Index external content development.

Responsible for leading a Global Market Analysis team delivering company-wide competitive intelligence, market sizing, trend reporting/forecasting, and segmentation to drive growth.  Curated thought leadership content through insights portal to drive sales. Developed customized dashboards to enable sales achieved 150% growth in client-facing stakeholders’ usage of the portal. Trained sales teams in how to use insights for presentations.  Led the creation of the PB Global Shipping Index. Under my leadership, the Index has become an essential resource for industry stakeholders, investors, and decision-makers. Our accurate parcel volume projections for 12 countries are quoted by over 200 global media outlets, including Forbes, New York Times, CNBC, and Financial Times. Led Competitive Intelligence: assessed product strengths and weaknesses, benchmarking against key competitors in the marketplace. Analyze, distill, and preset insights to internal stakeholders in marketing, product management, and C-Suite.

Responsible for managing consulting firms in quantitative and quantitative research related to concept testing, competitive landscape, and market penetration. Led relationships with analyst firms (e.g., Gartner, Forrester, IDC, eMarketer, and more) to provided relevant metrics on CX, Digital Commerce, Analytics, and Marketing Technology to stakeholders. Developed Marketing Analytics prediction and segmentation models. Forecasting Expertise: developed robust models to project addressable revenue, market share, and compound annual growth rate (CAGR) for mailing and shipping. Built market sizing models triangulating macro and micro economic indicators for products from lockers to cross-border delivery services. Led qualitative Market research on competitive offerings and pricing. Distilled and presented insights to product management and executives. As a result, target segments identified, and sales strategy formulated.  Enhanced insights sharing performance globally by leveraging AI and ML techniques for knowledge portal. Designed and implemented a website delivering competitive intelligence and proprietary insights. Orchestrated a thought leadership strategy for shipping, logistics, and fulfillment.

Recognized by senior executives as an effective leader and collaborative team player. Selected to lead a new global marketing budget department function. Responsible for coordinating all finance activities for a $200M global marketing and communications organization. Transformed the disparate marketing budgets from multiple spend tracking systems to a unified platform of investments, leads, revenue, and ROI. Quantified outcomes of more than 1,500 campaigns resulting in measuring strategic ROMI, channel attribution, and correlation among demand gen programs. As a result, business has made data-driven decisions on program resource allocations and measurably improved effectiveness of marketing campaigns.Key accomplishments: o Led a global team to establish and deploy processes for purchase order creation, payments, reconciliation, and synchronized budget with marketing campaign results. Created dashboards and reporting frameworks. Developed and conducted training for global marketing and communications team that led to 100% process adaption rate globally. Managed program budget within 1% of forecast.o Launched the system that quantifies results of demand gen campaigns, measures attribution, and determines ROI. Integrated Allocadia budget management system with SFDC and SAP; subsequently led the implementation of Allocadia with key stakeholders in Product Marketing and Demand Generation. Recognized as a best-in-class marketing ROI program across technology industry. Invited to speak on result at Sirius TechX Conference about “How PB got to marketing ROI by starting with investments” and at Connect-to-Convert conference about “Marketing metrics: the big difference between attribution and strategic ROI”. Featured as a leader who launched the marketing ROI measurement at PB and drove the global adoption of the initiative. As a result of the program I managed, Pitney Bowes was named a Master of Marketing Technology by Chief Marketer.

 Led Cross-Functional System Integration: orchestrated the merger of financial and legal operations from two Funds into the PB Foundation, including a successful migration of financial platform to SAP. Resulted in a 72% improvement in workflow processes, financial controls, and reporting. Transformed Charitable Foundation: reengineered business processes within the foundation. Optimized grant payments and ROI methodology for volunteer projects and grants by quantifying volunteer hours into monetary value, a strategy presented at Board meetings and reported externally in the ESG (Environment, Social, and Governance) report.  Reduced grant management costs by 40% through in-house expertise. Measured value of Employee Volunteering Impact: created a methodology to assess the value of employee volunteerism and in-kind donations. In 2013, the Pitney Bowes Employee Volunteering program exceeded $2M in value. Leveraged Six Sigma principles to enhance grant management efficiency by 53%.