Oversee strategic communications, annual operating plans, budget, creative campaigns, events, and media relations for Nike Men’s and Nike Women’s brand. Partner with the General Managers and cross-functional leaders to develop strategies and messaging for dissemination to global teams across corporate, executive, employee, and external audiences.Spearheaded breakthrough storytelling for key initiatives, pilot programs, product launches, and innovations, including (but not limited to): The Next Era of Nike Women, World Basketball Festival in NYC, Men’s and Women’s World Cup, Lebron 20 and his NBA All-Scoring milestone, Devin Booker’s Signature Footwear launch, Nike Basketball’s Greater Than Series Collection, NIL announcements, and Nike Skateboard and All Conditions Gear lifestyle collaborations.Led various Women’s storytelling moments to create the “Next Era of Nike Women” narrative and positioning with global media, including a March immersion session at WHQ, a Paris Fashion Show during Couture week, and the 2023 Women’s World Cup – which resulted in thousands of earned media impressions and stories with over 7.8 billion media reached.Co-led the global strategy for Nike Basketball’s World Basketball Festival in NYC, including moderating an opening session with the NCAA’s highest paid NIL athlete, Paige Bueckers.Created a campaign to launch Ja Morant’s signature shoe line that ranked #1 in impressions on Nike Basketball social channels and is recognized as one of the best launches in brand history.Developed strategic comms to debut Nike Skateboard athletes and uniforms in conjunction with the Tokyo 2020 Olympic Games plan, resulting in #1 sell-through.Co-created and executed the 2022 Men’s World Cup strategic comms plan, including global athlete plans, boot launches, and kit unveils, which was a 2023 Nike award finalist.Crafted athlete plans for Cristiano Ronaldo and Kylian Mbappe, including the #1 best-selling boot launch in Nike history (Mercurial).

Co-led communications strategy for 75,000 global employees. Served as subject matter expert (SME), thought leader, and advisor to C-Suite and cross-functional leaders. Selected as Interim Director; led a 4-person team. Managed annual budgets to create best-in-class experiences and global editorial plans, including key sports moments, product launches, athlete partnerships, and integrations, including (but not limited to): Megan Rapinoe and Alex Morgan 2019 Women’s World Cup champions, Simone Biles, Lebron James, and ‘Get out the Vote’ campaign.Orchestrated athlete and catalyst plan for Nike’s 2020 Olympics Future Forum at New York Fashion week.Championed diversity, equity, and inclusion (DEI), including Women of Nike, N7, and Black Employee Network.Developed content strategy to promote women’s inclusivity in Dubai with Modest Swim Victory launch.Coordinated guest speakers, including a Black History Month engagement with Treavor Noah.

Built and led new Portland office to service local key accounts and expand West Coast presence for this marketing and creative agency. Oversaw operations, including a 10-person team, budget planning and analysis, project management, and client relationships. Collaborated with leadership on company-wide business plans and growth strategies.Directed planning and execution of robust strategies to meet client goals, including creative vision; social, digital, and entertainment marketing campaigns; brand activations; communications; and instore retail experiences.Ideated strategy, pitched, and won retainers with Foot Locker and House of Hoops, and grew Nike Direct account.

Built and expanded agency presence in Chicago. Managed a 5-person team and key accounts, including Nike Basketball, Nike Direct, Gatorade, Nordstrom, Beats by Dre, and Foot Locker. Oversaw creative ideation, planning, and logistics for large-scale events, initiatives, and activations. Led cross-functional teams, sourced vendors, and hired and managed 50-100-person event staff.Developed and executed a $20M marketing strategy for Nike Direct North American retail, including new store openings and activations in Miami, Chicago, Atlanta, Los Angeles, Detroit, San Francisco, and New York.Launched Miami retail flagship store, including influencer and media night; activations with Miami Heat, Miami Dolphins, and Nike Run clubs; and consumer access events that generated record-breaking sales.Launched Nike Pro AM Chi-League basketball program, including activations, creative experiences, 10-week tournament, youth clinics, professional athlete speaking engagements, and philanthropic elements. Won the first Employee of the Month Award and 2015 Nike MAXIM Award.Orchestrated high school basketball championship kick-off celebration hosted by Nike Basketball, including guest appearance by Jabari Parker, court renovations, product giveaways, and student body experiences.Created 2015 Jordan All-Star Weekend activations in New York that achieved #1 ranking by ESPN.Oversaw Chicago World Basketball Festival for Foot Locker and Nike Chicago retail.Designed an influencer pilot program for Beats by Dre; identified and selected 10-15 creatives across North America that aligned with brand to tap into paid advertising.Created digital campaign, early premiere events, and programming for Straight Out of Compton movie release; developed a creative toolkit and playbook for a multi-city rollout.Innovated marketing, gained buy-in, and executed strategy to promote Nordstrom by Melrose partnership.Managed $20M project budgets; generated $5.6M in annual agency revenue.

Starting Guard, averaging 25pt-5reb-4ast-3stl4x Player of the Week, Iceland Premier LeagueFinished 2nd overall in League in Scoring, 4th in Steals

2x All-American, Women’s Division 1 BasketballNominee, Wade Trophy (Top Female Division 1 Player of the Year)7th All-Time Scorer, 5th All-Time 3pt FG Shooter in School HistoryCaptain, Womens Basketball Team, 2012 & 2013Big East Scholar-Athlete of the Year, 2013