• Elaborate & maintain a marketing strategy;• Coordinate marketing plans’ preparation to support key product launches, seasonal campaign activations, and local marketing efforts;• Develop and coordinate short and long term marketing activities according to strategic sales goal;• Manage a multi-channel marketing mix with a focus on scaling new customers acquisition,retention, and revenue growth;• Drive loyalty strategy to build customers awareness and engagement;• Work closely with Global PR & Marketing Managers in the UK to align on both local and global strategies;• Build and optimize social media plans to drive brand awareness, engagement with online content;• Foster relationships and conversations opinion leaders, influencers, bloggers, and social media community members;• Manage digital marketing activities: email marketing, PPC, web content, advertising campaigns in Google Ads• Analyze, review, and report on the effectiveness of content and campaigns;• Plan and organize in-store communication;• Initiate & coordinate market research activities;• Plan & manage annual marketing budget;• Control the work of marketing team.

• Maintain brand standards in all marketing activities;• Develop & manage advertising campaigns;• Plan & design marketing campaigns to drive the traffic, conversion & revenue;• Drive customers’ segmentation & strategies that turn visitors into customers, currentcustomers into the loyal one;• Manage & execute e-com projects (marketplaces);• Create the daily social content calendar based on program updates, initiatives, andmarketing campaigns.

• Execute day-to-day campaign management;• Prepare in-store & advertising materials;• Execute & coordinate advertising campaigns, new store openings, customers’ events etc.• Control marketing budget.