Launched innovative media product from scratch. Design Mate is now one of the leading design and architecture publications in Russia, with multiple languages in use and global reach.I’ve had the privilege of working with renowned design figures like Lee Broom, Christopher Sieger, and Fabio Novembre, with whom we’ve created engaging stories that showcase the talent of our editorial team and help set us apart in the industry.Design Mate took an active role in major design and art… Show more Launched innovative media product from scratch. Design Mate is now one of the leading design and architecture publications in Russia, with multiple languages in use and global reach.I’ve had the privilege of working with renowned design figures like Lee Broom, Christopher Sieger, and Fabio Novembre, with whom we’ve created engaging stories that showcase the talent of our editorial team and help set us apart in the industry.Design Mate took an active role in major design and art events globally, from Salone del Mobile and Maison&Objet to imm Cologne, BRAFA, and Collectible. Our regular participation in these events reinforces our commitment to being at the forefront of design conversations.Over time, we’ve cultivated a loyal readership that includes professionals such as interior designers, architects, graphic and fashion designers, as well as a wider audience with a passion for design and aesthetics.In collaboration with well-known brands, we developed multi-channel marketing strategies, creating a range of advertising formats and solutions for brand launches, audience engagement, and direct sales, ensuring great results for our partners. Show less

Implemented digital and social media marketing strategies, directing efforts in promotion, management, and performance analytics to optimize brand visibility and audience engagement.Designed PR and media strategies, ensuring consistent brand messaging. Optimized press coverage. Managed press clipping to track and evaluate media mentions.Curated public events for brand's clientele, elevating brand loyalty and fostering engagement.Guided decisions on merchandise selection… Show more Implemented digital and social media marketing strategies, directing efforts in promotion, management, and performance analytics to optimize brand visibility and audience engagement.Designed PR and media strategies, ensuring consistent brand messaging. Optimized press coverage. Managed press clipping to track and evaluate media mentions.Curated public events for brand's clientele, elevating brand loyalty and fostering engagement.Guided decisions on merchandise selection for store displays, window showcases, and brand representation at renowned design shows, ensuring a consistent and impactful brand image. Developed multiple merchandise collections and own gift sets for the brand.Initiated an international contest for Russian designers, encouraging them to design lighting pieces for a prominent American lighting brand. The winning design not only materialized into a prototype but was also publicly showcased at the High Point Market show in 2019. Show less

Responsibilities:- Digital Strategy: Led the planning and execution of social network activities, ensuring strategy alignment, gauging performance, and making real-time adjustments for optimal engagement.- Web Management: Managed content and system administration for company websites, guaranteeing user-friendly experiences, timely updates, and efficient service contract handling.- Market Insights: Analyzed market trends and competitor activities to strategically position the brand… Show more Responsibilities:- Digital Strategy: Led the planning and execution of social network activities, ensuring strategy alignment, gauging performance, and making real-time adjustments for optimal engagement.- Web Management: Managed content and system administration for company websites, guaranteeing user-friendly experiences, timely updates, and efficient service contract handling.- Market Insights: Analyzed market trends and competitor activities to strategically position the brand in a competitive landscape.- Customer Engagement: Actively communicated with customers, addressing inquiries, feedback, and concerns to build brand loyalty.- Event Management: Organized special marketing events to boost brand visibility and engagement.Achievements:- Initiated a zero-budget promotional strategy on social networks, resulting in increased audience loyalty and engagement, significantly elevating the quoting index by 60%.- Drove community participation in social network contests, observing a substantial increase from an average of 3 participants to 50.- Oversaw the development and launch of two distinct websites for the company: LPQ.ru, crafted abroad and thoughtfully localized for the Russian audience, and catering.lpq.ru, a dedicated platform designed by a Russian team to showcase catering services. Show less

Responsibilities:- Writing: contributed original content on a daily basis. Kept an eye on various content streams, ensuring lively communication with authors and making sure our publications were relevant.- Team Supervision: managed designers and developers effectively, making sure tasks were done well and met quality standards.- Digital version Supervision: took the lead in coming up with ideas and promoting the magazine's iPad app, aligning with what readers were into and digital… Show more Responsibilities:- Writing: contributed original content on a daily basis. Kept an eye on various content streams, ensuring lively communication with authors and making sure our publications were relevant.- Team Supervision: managed designers and developers effectively, making sure tasks were done well and met quality standards.- Digital version Supervision: took the lead in coming up with ideas and promoting the magazine's iPad app, aligning with what readers were into and digital trends.- Budgeting: held responsibility in commercial relations with freelance content creators.Achievements:- Went from being a Freelance Author to Content Editor, eventually becoming the Executive Editor of special publishing house projects, showing dedication and skill.- Managed the transition and development of the magazine's iPad version after the head office moved. This involved careful market analysis, sponsor engagement, and working closely with customers and contributors.- Successfully launched the iPad version, turning it into a profitable entity, showcasing skills in project management, budgeting, and presenting to stakeholders. Show less

Responsibilities:- Interviews: conducted interviews with both Russian and international artists.- Production supervision: controlled production processes, ensuring content quality and alignment with brand standards.- On-Camera Presence: hosted various programs, showcasing adaptability and charisma in front of the camera.- Public Representation: represented MTV Russia at social and media events, boosting the channel's visibility and interaction with its… Show more Responsibilities:- Interviews: conducted interviews with both Russian and international artists.- Production supervision: controlled production processes, ensuring content quality and alignment with brand standards.- On-Camera Presence: hosted various programs, showcasing adaptability and charisma in front of the camera.- Public Representation: represented MTV Russia at social and media events, boosting the channel's visibility and interaction with its audience.Additional Contributions:- Crafted scripts for editorial and advertisement videos.- Assisted in the video editing process and liaised with clients to get an advertisement approval.- Actively participated in the PR campaigns of MTV Russia and its rock club, Tele-club. Show less