Anna Akopova Email and Phone Number

● Development of a corporate media style and supervision of compliance with the visual concept after the launch of projects.● Managed and led a team comprising three designers and a photo editor.● Identified and curated brand strategies in collaboration with the leadership.● Optimized access to the archive of content for the entire team by introducing a new approach in structuring.● Built a robust library of design files, graphics, photos, and other visual materials.● Participated in monthly strategy sessions with the marketing department to track which visuals received the most response among users.● Monitored competitor activity and market trends to find strengths and weaknesses in brand positioning.

● Development and endorsement of visual concepts for social media platforms and distribution channels, including banners and in-app advertising.● Standardization and articulation of the visual style for a magazine, encompassing the creation of brand guidelines and oversight to ensure visual coherence across all platforms of the publication.● Crafting a distinctive style for subtexts, YouTube shows, and media products within the magazine, such as the conceptualization of a unique style for a specific media segment within the magazine—comparator, a service that compares educational courses and technologies.● Enhanced user engagement by 25% through the creation of various banner versions and meticulous analysis using A/B tests.● Implemented a template system for social media content in Figma, empowering editors to independently use templates and expedite the release of posts across distribution channels.● Produced materials for presentations and meetings with the Senior Leadership Team.● Directed the development of a merchandise collection, overseeing the conception, presentation, and execution of four items (hoodie, longsleeve, scarf, bag).● Elevated brand awareness by 50% through a collaboration with a renowned illustrator Dasha Surma to create a mascot that quickly became the team’s most cherished symbol.

● Led and supervised a team of two designers.● Initiated monthly meetings with individuals from the art field to enhance after-hours communication within the team.● Enhanced website traffic by formulating a collaboration strategy with illustrators for the design of materials.● Produced a printed version of the newspaper, showcased at the International Contemporary Art Fair “Cosmoscow”.

● Engaged in daily design work for digital content on web platforms.● Developed and designed concepts for two thematic issues of the magazine, incorporating prevailing design trends● Contributed to the improvement of workflow efficiency by generating enhancement ideas for the verstka.io program.● Enhanced the user-friendliness of the mobile version of the template.

● Crafted seasonal pop-up, window, and event branding, overseeing the entire process from idea conception to technical implementation.● Proposed and implemented the replacement of static advertising images on shop screens with animated gifs, leading to increased visitor interest and positive feedback.● Revamped the sale layout on the store website, contributing to a 10% increase in sales volume.● Developed the concept for seasonal identity under the guidance of the art director, implementing it in over 10 stores nationwide.