Anna Aleksandrova work email
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Anna Aleksandrova personal email
Anna Aleksandrova is a Brand Marketing Lead at Uklon. She possess expertise in business english, sales, trade marketing.
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Brand Marketing LeadUklonUkraine -
Head Of Brand GroupMhp Se Sep 2019 - PresentКиев, Украина• Successful led 6 marketing campaigns, including an in-house campaign to promote the marinated chicken meat brand Apetytna. Our target was to promote this brand into the top 5 consumers endorsed poultry brands, which we exceed when Apetynta was ranked #2 in Consumer Brand Awareness, Poultry Category• This included a relaunch strategy for Apetytna which resulted in a product sales increase of +28% YoY, pushing the brand to become the leading #1 brand within this area• Another project focused on changing the packaging of Ukraine's No.1 brand Nasha Ryaba, due to poor packaging resulting in a lower shelf-life vs competitors. Leading the project to address this issue, I focused our strategy on improving packaging functionality and consumer attractiveness, increasing Brand Attractiveness KPI by +6% • Launched 3 product lines and increased sales -
Brand ManagerMhp Se Feb 2018 - Sep 2019Киев, Украина• Drove and led the development of 9 new consumer products, including three private label SKUs for the biggest retail chain in Ukraine, with over 1100 POCs.• Responsible for brand performance within my portfolio, successfully increased the profitability of Apetytna products by 10%• Participated in 3 marketing campaigns to improve consumer Brand Awareness, including Apetytna brand campaign that delivered of 11% increase in rankings• Brand development lead for the re-design of 2 product lines of chicken meat and spices, including the #1 poultry brand in Ukraine, Nasha Ryaba -
Marketing Manager For Advertising And BrandingMhp Se Jun 2016 - Jan 2018Киев, Украина• Developed and implemented the sales model for the Apetytna brand of ready-to-eat marinated chicken at festivals• Leaded 6 promotions, including new product tastings and two events at festivals• Conducted 4 presentations and tastings of new products for customers and the Sales team -
Trade Marketing AnalystAnheuser-Busch Inbev Oct 2013 - Jun 2016Kiev, Ukraine• Responsible for sales budget, which includes budgeting process, cost monitoring and risks identification - the target of budget spending in 2014 achieved.• Monitored market programs' KPIs achievement and communicated with sales and TM team. As a result, reached target KPIs within the promo plan activity in 2015 and 2016 • Calculated and cascaded the regional targets based on national KPI (POCE Execution, Equipment efficiency), delivered the gap questions to the Sales department, exploring the reasons for underachievement • Monthly provided reporting and analysis on consolidating results of target employees of the Trade Marketing function and exploring reasons for where results had not met the forecast targets -
Assistant To National Sales DirectorAnheuser-Busch Inbev May 2010 - Oct 2013Kiev, Ukraine• Arranged 2 Sales conventions in Ukraine for over 250 participants and 3 Conventions for Distributors (about 70 participants), which took place in different foreign countries (London, Milano, Barcelona)• Used my initiative to implement controls and better-timed communications to reduce the lag period previously experienced when signing contracts and documents • Was successfully acting as a conduit between the Sales Director and the Sales team reporting to the Director -
Database Operator And Office ManagerAnheuser-Busch Inbev Oct 2009 - May 2010Kharkov, Ukraine• Maintenance of the regional database, consolidation of information and merchandising report analysis • Involved in general office maintenance and daily affairs including co-ordination of daily mail, assistance to employees on business travel and preparation of employee timesheets -
PsychologistKharkov University’S Lyceum Nov 2008 - Sep 2009Kharkov,Ukraine• Conducting a regular psycho-diagnostic research into personality, character, social relationships, professional directions, memory, attention, perception, intelligence, behaviour in conflict situations and others• Psychological consulting of students, their parents, teach staff and administration (about 20 people)• As part of the University’s connection with other educational bodies, was invited to implement into curriculum and subsequently teach Psychology at a Lyceum’s elementary school, to 2 classes of 30 students
Anna Aleksandrova Skills
Anna Aleksandrova Education Details
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Kyiv National Economic University, UkraineMarketing Management -
Kharkiv National University, UkrainePsychology
Frequently Asked Questions about Anna Aleksandrova
What company does Anna Aleksandrova work for?
Anna Aleksandrova works for Uklon
What is Anna Aleksandrova's role at the current company?
Anna Aleksandrova's current role is Brand Marketing Lead.
What is Anna Aleksandrova's email address?
Anna Aleksandrova's email address is a.****@****.com.ua
What schools did Anna Aleksandrova attend?
Anna Aleksandrova attended Cim | The Chartered Institute Of Marketing, Kyiv National Economic University, Ukraine, Kharkiv National University, Ukraine.
What skills is Anna Aleksandrova known for?
Anna Aleksandrova has skills like Business English, Sales, Trade Marketing.
Who are Anna Aleksandrova's colleagues?
Anna Aleksandrova's colleagues are Alina Parfeniuk, Volodymyr C., Serhii Polishvaiko, Oleksandr Barabash, Anna Martyniuk, Андрій Ковацький, Alevtina Dziubenko.
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