Anna Alessandra Cano Email & Phone Number

Philippines

• Manages and conceptualizes various Marketing campaigns and creates content for the daily newsletters and other CRM channels that are sent out to the customer;• Conceptualizes campaigns to draw in new customers and reactivate inactive customers;• Responsible for segmenting the current customer database using their purchase preferences and conceptualizing content that is relevant to the segmented base which will allow the newsletter to convert more sales;• Conducts testing of various copy, content, and layout to increase the performance and revenue of the daily campaign newsletters, SMS, and push notifications;• Marketing channels handled include but not limited to: E-mail via Electronic Direct Mailers or EDM, SMS, Application Push Notifications, and Social Chat Applications;• Analyzes the weekly and monthly performance of the various CRM channels to see if they are able to meet the targets;• Edits and approve all marketing mailer campaigns prior to dispatch to ensure that copy has no spelling or grammatical errors and that the proper tracking codes were used for data analysis;• Reviews all Marketing materials that are sent to customers via various digital marketing channels to ensure that these comply with established Regional standards and will be able to drive more sales;• Knowledge in using Responsys Interact, Accengage, Telerivet for CRM Campaigns to broadcast marketing materials to the customer base;• Assists Customer Service with customer concerns regarding the various promotions implemented.

• Manages and conceptualizes various Marketing campaigns and creates content for the daily newsletters and other CRM channels that are sent out to the customer;• Conceptualizes campaigns to draw in new customers and reactivate inactive customers;• Responsible for segmenting the current customer database using their purchase preferences and conceptualizing content that is relevant to the segmented base which will allow the newsletter to convert more sales;• Conducts testing of various copy, content, and layout to increase the performance and revenue of the daily campaign newsletters, SMS, and push notifications;• Marketing channels handled include but not limited to: E-mail via Electronic Direct Mailers or EDM, SMS, Application Push Notifications, and Social Chat Applications;• Analyzes the weekly and monthly performance of the various CRM channels to see if they are able to meet the targets;• Edits and approve all marketing mailer campaigns prior to dispatch to ensure that copy has no spelling or grammatical errors and that the proper tracking codes were used for data analysis;• Reviews all Marketing materials that are sent to customers via various digital marketing channels to ensure that these comply with established Regional standards and will be able to drive more sales;• Knowledge in using Responsys Interact, Accengage, Telerivet for CRM Campaigns to broadcast marketing materials to the customer base;• Assists Customer Service with customer concerns regarding the various promotions implemented.

Philippines

• Organized photo shoots for the electronic onsite magazine of ZALORA Philippines by managing product pullouts, reserving the studio, booking models, make-up artists, and photographers;• Proofed content articles and conceptualized trends that will be featured online to increase revenue;• Assisted onsite content management by uploading and mapping brand and campaign banners.• Contributed articles for the ZALORA Philippines’s blog;• Assisted Creative Director in organizing Campaign Sheets from Campaign Managers.

Philippines

• Assisted customer concerns regarding their credit card and billing statements with the Chevron Team under GE Money Servicing Philippines, Inc.;• Assisted in payments over the phone and other payment options to ensure customers are on time with their credit card payments;• Approved fee adjustments on credit card statements of customers;• Sales experience by providing a card protection program for the clients' credit card over the phone;• Ensures the security of a client's account from an outside party trying to gain access or information about the cardholder;• Process card application and card cancellation;• Assists cardholders reporting fraudulent transactions on their account;• Provide online assistance to clients: registration, log-in problems, password reset and online payments.

Bachelor Of Arts (Ba), Creative Writing

Activities and Societies: The Rhetoricians

Education record

Education record