Dynamic Yield and Algolia RU office.-Led the development and implementation of a customer-centric strategy across the company that decreased the churn rate to 5%- Implement the centralized CS team’s OKRs and finance process within the CEO- Build an effective CS track that provided a successful fast international expansion to 7 countries per 2 years (incl Russia, CIS, and Eastern Europe)- Grow and transform CS team from 3 local to 15 international members hybrid working (Russia, Israel, Argentina, Poland)- Build CS track from zero to a new product go2market (successfully launched 5 new customers per year)- Launched CS marketing strategy (emailings, social media activities, articles, etc)- Empower strong and advantageous partnerships with key vendors (Germany, France, US) - Optimize and automatize the main CS process to achieve finance effectiveness, and customer and employee satisfaction. - Implement customer NPSTeam: 15 employeesAward: Partner Excellent Award from Dynamic Yield, 2021.

- Develop annual CRM&Data strategy RU- Migrate to new CRM eco-system for 4 months - Optimize email channel (increase DR, OR, CTR, decrease bounces&SPAM complaints, decrease costs)- Expand chatbot channel for Marketing, Sales, Insights, etc. Develop functions and analytics- Launch alternatives for SMS to decrease costs - Optimize Consumer Journey: main CJMs, UX, Guidelines- Launch new DB architecture and segmentation for multi-brands and multi-categories- Develop RU CDP approach - Support all key projects with CRM, UX and Data (with no critical issues for 2 years)- Tenders: CRM, CX, Emailings, Data&Analytics, Web-perso, Chatbots, ESP, etc. - BudgetingDrive CRM agenda across the company: lead Europe workshop related to chatbot & voice assistants (100 participants), Chatbot day in PepsiCo (150 participants) and others. Lead CRM geek table on PepsiCo Digital University in Amsterdam. Awards: 4 local and 1 European PepsiCo Digital University Award with the project “Migration to new CRM eco-system” on Jul.18Team: 2 in-house employees, 10 agencies

- General CRM strategy development - CRM system migration to SalesForce project- CRM Action plan development and execution- Email Redesign Project- Triggered email campaigns optimization- Referral program implementation - Develop&implement new customer segmentation - Lead POC with Data Science Team- Launch correct analytics and develop regular CRM reporting for Management- Tenders. Budgeting

E-mail channel operational & development (marketing, triggered, service)E-mails acquisition projectsWeb-personalization Marketing development and integration projectsMarketing analysis and reportingResearch & testing

- Full planning of marketing activities. Main leading channels: e-mailing and web-shop (agreement with colleagues in Germany and in Russia)- Operational marketing processes- Email marketing (full project: planning, development, DB, layouts, etc)- Special projects (f.e. in accordance to DM unit and German colleagues)- Web-shop content (assortment, photos, text content, etc)- Web-shop support and development projects- Technical projects with IT department - Analytic tools projects3 employees in group.

- Project and Developing Management- E-mail Marketing- Promo activities- Effectiveness analysis