Anna Antonenko
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Anna Antonenko Email & Phone Number

Interim CMO, advisor | Boosting business growth at Gudrid Consulting
Location: Helsinki, Uusimaa, Finland 13 work roles 3 schools
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Current company
Role
Interim CMO, advisor | Boosting business growth
Location
Helsinki, Uusimaa, Finland

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Anna Antonenko is listed as Interim CMO, advisor | Boosting business growth at Gudrid Consulting, based in Helsinki, Uusimaa, Finland. AeroLeads shows a matched LinkedIn profile for Anna Antonenko.

Anna Antonenko previously worked as Interim CMO, Business Consultant, Founder at Gudrid Consulting and Marketing Consultant at Предприниматель. Anna Antonenko holds Economist, International Marketing from Kuban State University (Kubsu).

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Gudrid Consulting

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About Anna Antonenko

Are you into moving your business to the next level, building up and keeping strong relations with your clients? I believe I am the right person for that, being an experienced, passionate and goal-oriented international marketing professional, consultant and mentor. 18 years in #marketing, #crm, #b2c and #b2b, MBA.I am a fan of mindful marketing: data-driven, with a customer centric approach, understanding of psychology and neuroscience, and many years of experience in customer base management, product marketing, market research, marketing management. I believe that a modern successful marketing function needs to be sustainable, inclusive, delivering company’s values and doing everything to make clients happier, but still keeping revenue is a main KPI.I'm passionate about helping founders to grow with confidence and clarity. Through tailored marketing strategies, startup mentoring, and Interim CMO support, I empower my clients to attract customers, build brands, and scale effectively. I specialize in bridging the gap between big ideas and actionable plans, ensuring founders can focus on what they do best: building a dream business.As a manager, I aim to grow my team members through professional, personal coaching and mentorship, engagement and motivation. At the same time, I always consider visible and measurable results of marketing, not being afraid of taking more responsibility. Key achievements:- 2 rebranding projects with new positioning and visual style that led to a positive change in the companies’ image and helped to be more efficient in sales. - Successful promo of product launches that made x2 actual revenue vs plan- Setting up new directions and teams from scratch that helped to get additional revenue and customer retention- 1 mln euros of additional yearly revenue from the activities in my zone of responsibility that changed an image of my team function from insignificant to one of revenue drivers- Drove an integration of a marketing automation platform that moved all communication with clients to the next level with relevant and personalized content. Core values are: mindfulness, freedom, sharing, love, tolerance, respect, equality, self-realization, growth. I’ve been studying yoga, meditation, mindfulness for years, that’s why I bring the approach of balance to work as well. Also I love swimming, surfing and sailing. These hobbies help to stay concentrated, motivated for constant growth, changing fears into challenges.Happy to share experience, network with professionals and companies around the globe.

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Anna Antonenko's current company

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Gudrid Consulting
Gudrid Consulting
Interim CMO, advisor | Boosting business growth
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13 roles

Anna Antonenko work experience

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Interim Cmo, Business Consultant, Founder

Current

Helsinki, Uusimaa, Finland

- Drive growth through marketing - As an interim CMO hire, optimize, motivate and mentor marketing teams (up to 100 ppl, incl. User acquisition, Retention, Bonuses and loyalty, SMM, Content, Branding, PR, Marketing analytics, MarTech)- Do a marketing audit of channels, strategies, people, tools and processes - Create and elevate holistic marketing/go-to-market/growth/CRM strategies and plans, guide the execution - Do market research and help with positioning, branding- Help to choose and integrate vendors of marketing automation platforms, act as a Business owner or a Product owner of marketing tools, create and update a roadmap- Develop engagement/loyalty/gamification programs to increase LTV- Create, improve user communication flows and CJM for better retention and conversion- Improve reporting and KPI setting - Advise and mentor startups and experts to enter markets or boost their revenue- Host workshops, webinars, mastermind and strategic sessions - Participate in expert interviews - Do full-stack marketing and all operations for my company

Oct 2022 - Present

Marketing Consultant

Предприниматель

Helsinki, Uusimaa, Finland

- Build marketing/communication/content/CRM strategies - Help to choose vendors for marketing automation/email sending platforms and to organize their integration - Review marketing structure/strategy/processes to see weak points and optimize them - Build or review existing CJM/Sales funnels and provide the ways of improving them- Develop or review engagement/loyalty/gamification programs - Create and launch user communication flows for better retention and conversion

May 2020 - Oct 2022

Chief Marketing Officer

Helsinki, Uusimaa, Finland

Create and execute marketing strategy, automate marketing communications, develop our marketing tools and the team

Jan 2022 - Sep 2022

Crm Manager

Helsinki Metropolitan Area

CRM vision, business strategy and tools product ownership for all the game titles.

Jun 2021 - Dec 2021

Head Of Crm

Cyprus

● Team management: CRM managers, content managers, customersupport (14 persons in the team + regional teams in CIS andInternational units).● CRM strategy for effective acquisition, retention and monetization.● Reporting system building from scratch with BI team, KPIs setting.● Campaigns planning and post-analysis, regional adaptation (everymonth we usually launch our products in 1-3 regions nowadays).● CRM tools implementation and development.● Project management for new products, regions, campaigns etc.● Business processes optimization, cross-functional cooperation.

Aug 2019 - May 2021

Crm Director

Mostbet

Moscow, Moscow City, Russia

● Team leading of CRM managers and content managers (5 persons)● CRM tools integration and development● CRM strategy creation and implementation through campaignsplanning and analysis. Funnels optimization for regions and products.● Reporting system development with BI team.Left due to the move to Cyprus

Jan 2019 - Jul 2019

Crm Manager

Cis

1. CRM strategy and operations for 12 countries of CIS region and all WG products, North America CRM operations support.2. CRM campaigns for ARPU increase, monetisation, retention and churn management: planning, launch and analysis, modernization and control.3. Development of new and current CRM tools and channels. Managing communication channels: e-mail, in-game promo-screens and notifications, targeted banners and notifications at our own websites, CRM support for social media and other web targeted campaigns.4. Test and development of the content and creative materials for the campaigns 5. Business process optimization 6. Stuff training

Jul 2016 - 2019

Manager In Product Department Hq

Russia

Product developmentChurn managementCreation solutions for ARPU increaseTarget marketing campaignsCobranding marketing campaigns

Jul 2015 - Jul 2016

Marketing Director

Москва, Россия

Marketing management (Product and Price)Strategic planningBudgetingProject management

Jan 2014 - May 2015

Marketing Manager, Hq

Mts Group

Management of regional CRM-campaigns (83 regions) and product marketing Work at Marketing and Development of Broadband Department, HQ

Jul 2013 - Jan 2014

Projects Manager In B2B Marketing, Moscow Branch

Mts Group

Москва, Россия

Product marketing and CRM

Nov 2012 - Jul 2013

Lead Specialist In B2B Marketing, Moscow Branch

Moscow

Product marketingCRM

Jul 2011 - Oct 2012

Marketing And Advertising Specialist

Product MarketingCRM communications

Dec 2009 - Jun 2011
3 education records

Anna Antonenko education

FAQ

Frequently asked questions about Anna Antonenko

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What company does Anna Antonenko work for?

Anna Antonenko works for Gudrid Consulting.

What is Anna Antonenko's role at Gudrid Consulting?

Anna Antonenko is listed as Interim CMO, advisor | Boosting business growth at Gudrid Consulting.

Where is Anna Antonenko based?

Anna Antonenko is based in Helsinki, Uusimaa, Finland while working with Gudrid Consulting.

What companies has Anna Antonenko worked for?

Anna Antonenko has worked for Gudrid Consulting, Предприниматель, Sumo Apps, Rovio Entertainment Corporation, and Parimatch.

How can I contact Anna Antonenko?

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What schools did Anna Antonenko attend?

Anna Antonenko holds Economist, International Marketing from Kuban State University (Kubsu).

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