Anna Arbuzova Email and Phone Number

Leading all aspects of a Growth agile team using key growth product technics. More than 200+ fast experiments have been tested with 10% success rate. Defining and implementing monetization strategies for the product, ensuring both engagement and revenue goals are met.- developing and launching new funnels and features using strong data approach and fast hypothesis testing technics - setting team's goals, success metrics, and roadmap to align with company's mission- driving maximum impact based on data analysis, market research, and company strategy- completely owning team's products, from ideation, through development, to launch, growth, and maintenance- post-analysis, insights, subsequent forecasts and future solutions- mentoring and shaping Growth Team members by providing ongoing product expertise, processes, and product guidance- working closely with cross-functional teams: crm, billing, support, analytics, development, design, creative teams to define the customer journey and create an amazing user experience

Continuous running rapid tests and testing hypotheses. Generation, validation and argumentation of product development ideas based on data, user research, competitor analysis.Key responsibilities:- developing and launching A/B tests in different areas of the product: registration, retention, streaming, billing, payments- working with experiments data, post-analytics and product planning- diving into user behavior using analytics tools and providing insights to inform the product roadmap

Worked on improving the conversion metrics of the streaming product.Key responsibilities:- making business requirements for high-load project, supporting existing features and funnels- improving user experience based on customer development and product data- making a product roadmap, based on a combination of market reality, analytical insights, and development capabilities

Work with retention of the project, promo launching, deep user segmentation and analysis. Key responsibilities:- analyse retention campaign performance using ESP, analytical, database tools and making improvements based on data- marketing retention funnels and automation for different user segments- promo email strategy and email broadcasts (HTML, CSS layouts)- report on sales revenue generated from marketing activities- traveled to the USA as part of the RnD team to communicate with key clients

- development of digital products for different types of business- support of existing products in an outsourcing format- providing companies with marketing and business improvement strategies

- development and improvement of website UX funnels, new interfaces and improving existing ones, identifying bugs in the system and their elimination- clients technical support- development of methods to increase customer sales, creation of marketing activities