Anna Avetisyan Email & Phone Number

Glendale, Ca, Us

- Lead and oversee the operations of a team of 6 designers to effectively construct world-class digital products for all categories.- Formulate and implement thorough product strategy and roadmap to successfully support company objectives and drive business growth. - Conduct market research and remain aware of industry best practices to adapt strategy according to shifting market trends. - Monitor competitors’ performance to inform strategy development and maintain a competitive edge in industry. - Facilitate collaboration with interdepartmental teams (sales, marketing, engineering, etc.) to ensure regulatory compliance and timely product delivery. - Regularly perform usability testing and conduct user research to identify areas of improvement and optimize product design.

Glendale, Ca, Us

- Developed and defined company’s design vision according to business goals, user research, and market trends. - Liaised directly with senior management to present project proposals and deliver updates to ensure product design supported and remained compliant with company objectives. - Fostered a positive and collaborative work environment by providing constructive criticism and encouraging design input.

Glendale, Ca, Us

Phonexa is a lead tracking and distribution platform that empowers marketers to optimize inbound web and call campaigns. Phonexa's customizable tools for call tracking, lead distribution, email marketing, and integrated accounting maximize workflow efficiency for direct advertisers and lead generators. Phonexa has the scalability, tools, and partnerships to serve clients in all industries, especially those with high consumer demand products and services.- Recruited, trained, and led diverse team of UX designers effectively to ensure exceptional service and results. - Facilitated user interviews, surveys, and testing to identify ways to improve design outputs and increase rates of user satisfaction. - Adapted personally created wireframes and prototypes according to feedback and usability testing results.

Novato, California, Us

Parentfile is your all-in-one platform dedicated to preserving the essence of parenthood. Capture and cherish every precious moment - from photos and notes to memories and personal data, all securely stored in one place.- Liaise with senior management to provide valuable insights and guide the company in enhancing the product.- Consistently review company strategy and performance to offer informed recommendations for improvement and remain informed of organizational goals.- Attend regularly scheduled board meetings to discuss any issues, offer solutions, and identify opportunities for improvement. - Leverage personal professional network to recruit donors, sponsors, partners, consultants, and/or industry experts that can aid in business growth. - Conduct research into shifting market trends, industry best practices, and innovative technology to share relevant findings with fellow board members and leadership team.

StudiOnline is an online art store with the vision of promoting exceptional quality artwork to those who want to enhance their spaces with outstanding visuals.- Founded digital art store to share exceptional artwork and help enhance personal spaces with exciting pieces. - Implement personally developed creative vision and brand strategy in accordance with company mission. - Collaborate with diverse network of artists, designers, curators, content creators, and more to obtain and deliver innovative art for clientele. - Oversee the creation of website design, imagery, promotional materials, online content, email campaigns, and more to ensure visual assets align with company’s creative vision.- Manage project budget, timeline, and materials to ensure completion by tight deadline.

Founder of APlusDesign, an innovative agency specializing in product design and strategic consulting. Passionate about transforming ideas into exceptional user experiences.- Providing expert guidance on design strategy, user experience optimization, and market positioning for clients seeking a competitive edge.- Leading end-to-end product design processes that prioritize user-centric solutions and aesthetic appeal.- Leveraging a blend of creativity and analytical thinking to solve complex design challenges and drive business success.

- Conducted UX Research and took ownership of multiple design deliverables. - Facilitated the coding of the website of the company.

- Initiated and managed the rebranding and designing of company products. - Provided optimized and proven design and development solutions to exponentially increase the number of website visitors.

San Diego, California, Us

- Lead UX Research- Integrated a vast array of external data sources and complex legacy retail software when designing advanced SaaS systems. - Enabled retailers to react in real-time to changing conditions by bringing digital best practices into physical space.- Structured interview scripts, conducted user interviews, analyzed data, collected from interviews- Managed and lead customer journey maps to find vital insights about the existing product and user pain points- Created user personas- Dived into a competitive and comparative analysis- Defined and prioritized features for the products- Structured and created information architecture and sitemaps- Created visual infographics to better present data to the team- Presented data to the team and stakeholders- Created low-high fidelity wireframes and mockups for desktop and mobile apps- Created and conducted user surveys- Initiated UX methodologies according to the needs of the product and the business

- Resolved a complex issue for the US Law Enforcement Officers, 911 call-takers and dispatchers by structuring and creating JDx SafeFlight mobile, and desktop apps which enable to monitor illegal drone flights and enforce FAA rules.- Had multiple interviews with Law Enforcement Officers, firefighters, and dispatchers.- Defined and prioritized features for each category of users.- Built information architecture, sitemaps for both desktop and mobile apps.- Created a style guide, designed the logo.- Conducted multiple design studios, created low-medium fidelity wireframes, prototypes.- Presented the work to the stakeholders.

Los Angeles, California, Us

- Gained great knowledge and experience in e-commerce, Magento, and agile team-work.- Developed a custom module on Magento 1.9 with advanced features which enabled users to provide feedback about products. Added highly customizable features to the module on the back-end.- Managed projects using Jira.

Worked with companies from all around the globe and took their web presence to the next level- Khristophe Keen (USA)- LifeSpa Magazine (Russia)- Digitilla Sales Team and their clients (Russia)- Dollé Gym Fitness Studio (Switzerland)- Mein Vermögen Gmbh (Switzerland)

- Developed cross-browser compatible semantic layouts using HTML and CSS.- Worked with Smarty Engine using PHP and MySQL.- Participated in the creation of logos, icons, images and some page assets.- Achieved great results for the Search Engine Optimization of the company's website (first page, first-second position).

- Back-end development using PHP and MYSQL- Successful completion of multiple projects in a fast-paced environment.

- Developed and created a portal for seven educational magazines that are being published monthly in National Institute of Education in Armenia.- Structured and developed a custom Content Management System for the portal.- Achieved the main goal of the project - enabled teachers from different regions of Armenia to get self-education using the portal and avoid spending lot of time and money.

Leadership, Design Thinking

Certificate, Ux Research Specialization

Certificate, User Experience Design

Bachelor'S Degree, Computer Science