Appcues is the only user engagement platform built for SaaS, making it easy to engage users at scale. Deliver experiences that onboard new users, drive product adoption, and fuel expansion—all without needing developers.

Sinch MessageMedia is a mobile messaging solution that helps businesses of all sizes – from SMBs to enterprise-level – better connect with customers.

Responsible for strategy, tactical planning, and execution of recurring marketing campaigns for various business units. Developed go-to-market plans and materials to launch new products and achieve key organizational objectives. Successfully worked cross-functionally across product, marketing, and creative team members, while keeping internal stakeholders abreast of milestones and performance results.Responsibilities– Serve as the primary marketing lead for three business units and 25+ annual projects and campaigns– Create tactical plans for multi-channel marketing campaigns across print, digital, and social platforms– Develop lead acquisition campaigns to drive new customer and member engagement– Craft effective marketing copy to convey key messages and unique selling positions– Collaborate with creative and product teams to produce advertisements, images, videos, and content – Map membership and customer experience to make improvements across their journey– Continually monitor, track and assess campaign effectiveness to align with marketing objectives– Provide key insights and regular reports to business unit directors

Responsible for the launch and marketing of a variety of new and existing products. Collaborated closely with product managers to develop marketing plans and messaging. Responsibilities– Spearheaded go-to-market campaigns including product positioning, communication of value proposition, and launch strategy for variety of offerings including SaaS products – Collaborated with product and research teams to conduct customer and product analysis Achievements– Recovered and increased previously declining publishing sales consistently for three fiscal years– Drove comprehensive go-to-market strategies and planning of tactical launches for 10+ new products; exceeded revenue goals by 100%+– Collaborated with industry influencer to create content marketing deliverables; acquired 2,000+ new leads, increased sales and Instagram followers– Built robust sales and marketing dashboards to communicate revenue results and insights with stakeholders

Assisted product managers and marketers with a variety of projects and campaigns related to technical products. Streamlined product maintenance processes and procedures to ensure accuracy and improve efficiency. Responsibilities– Crafted marketing copy and maintained digital assets for 500+ eCommerce products– Partnered with creative teams to develop product-specific advertisements, direct mail and social media graphics– Worked in partnership with sales team members to expand distribution and licensing effortsAchievements– Conducted ROI analysis on campaigns and strategies to improve team efficiency– Implemented new website functionality which became the most utilized features on the website – Increased publishing email click-through rate from 3.2% to 9.5% (2016 – 2019) by revitalizing strategy and design – Collaborated with website and marketing teams to implement Google Analytics and revenue tracking on website

Strategy and execution of company-wide marketing efforts, including leadership of a high-performing and empowered team of five marketing professionals and designers.Responsibilities– Spearheaded leadership of the company’s marketing team and strategy– Implemented industry-wide marketing campaigns and promotions – Collaborated with director of sales to increase regional brand awareness and sales– Implemented national and regional marketing campaigns through external communication channels including magazines, radio, press, etc.– Maintained departmental spending and budgetAchievements– Developed and managed the marketing division of a wholesale agricultural distributor ($50M+ revenue)– Launched new branded product line; $7.1M in gross revenue after three years– Launched company’s social media presence– Launched mobile application for iOS and Android devices

Coordinated all marketing activities and initiatives. Developed branded promotional materials, managed trade show and event presences, composed marketing communications, and aided team of regional sales representatives. Directly oversaw team of 2-3 marketing interns.Responsibilities– Developed and implemented strategic marketing plans to align with company goals and objectives– Designed library of promotional materials including advertisements, catalogs, technical sales sheets, presentations, and more– Wrote and coordinated press releases and other communication announcements– Coordinated and represented organization at trade shows and eventsAchievements– Conducted annual customer satisfaction survey and implemented findings resulting in an increase of company’s Net Promoter Score (NPS) from -1.9% to 54%– Created and optimized four branded websites, including implementation of Google Analytics– Assisted with the launch of a new sales support specialist team to ensure a seamless customer experience

In partnership with the CEO, performed priority projects such as market share analysis and competitor research to aid in marketing and growth objectives.Responsibilities– Marketing asset generation– Sales enablement (content creation and presentation support) – Trade show and event presence – Competitor research and analysis – Customer satisfaction measurement