Anna Bachurina Email & Phone Number

Mersin, Tr

Mersin, Tr

Санкт-Петербург, Россия

Achievements:- Creating a tree of key metrics and targets that allows to predict the company's multibillion revenue and manage the achievement of the plan.- Creating a system for working with closed leads that have refused or postponed a purchase. I led this project from the idea and testing to the creation of a new department of the company, recruitment and automation of their work in CRM. As a result, during the first year 30 additional deals worth more than 100 mln were concluded. - Development of target indicators for each sales manager and an employee performance evaluation system based on them.- Development of instructions for the sales department and a quality control system for filling in data in a CRM system. As a result, we began to have a large amount of data on each lead and contract, and the confidence in analytical reports has significantly increased.Responsibilities:- Analysis of the sales funnel, advertising effectiveness and other key figures- Marketing research (customer profiles, product research, NPS score, mystery shopper)- Creating presentations and dashboards

Санкт-Петербург, Россия

Achievements:- Development of new reports in CRM (sales funnel, deal length). Training sales managers to use new reports without asking analysts.- Changing the approach to forming customer's profiles (expanding the list of parameters, revision of the JTBD list, all data began to be entered immediately into the CRM, control over the completion of questionnaires by each client). As a result, new recommendations have been developed for working with each segment.- Increasing the frequency of measuring NPS index from 1 time to 3 (when signing the contract, when receiving the keys to the apartment and a year after the living.)- Creating a database of sales scripts and best practices based on mystery shopper checks for sales departmentResponsibilities:- Analysis of the sales funnel, advertising effectiveness and other key figures- Marketing research (customer profiles, product research, brand awareness level, NPS, mystery shopper)- Creating presentations and dashboards

Санкт-Петербург, Россия

Achievements:- Automation of regular reports in Excel. A significant reduction in labor costs for the preparation of daily summaries, reports on sales and product balances in warehouses, calculation of market dynamics and competitor shares.- Optimization of the marketing budget. Reduction of marketing expenses by 2 times.Responsibilities:- Sales analysis: regular reports and presentations, ABC-XYZ analysis, RFM analysis, sales funnel, evaluation of the effectiveness of promotions- Pricing: pricing recommendations, preparation of price lists, monitoring of competitors' offers- Competitive analysis, SWOT-analsysis- Marketing research: idea - preparation of questionnaires - results analysis - conclusions and recommendations- Land valuation: commercial viability of acquiring new assets, assessment of demand, pricing, sales volume forecast

Санкт-Петербург, Россия

Achievements:- Participated in the development of new analytical products (functionality development, pricing)Responsibilities:- Real estate market monitoring (dynamics of the main market indicators, prices, trends, launches of new projects, etc.)- Regular reports- Sales Analysis- Competitive Analysis (products, pricing, promotion)- Martketing Research (data analysis - conclusions and recommendations)