As Marketing Manager, I am responsible for demand generation and lead generation efforts, as well as supporting internal stakeholders with collateral, brand management, and communications.My first project at Leadr was building the current version of leadr.com, including all of the content currently on the site from the eBooks and blogs to case studies and webinars.Other responsibilities in my day-to-day efforts include: supporting Sales and Customer Support with collateral, branding, and language, maintaining our content strategy and creation, managing our weekly newsletter and all marketing and customer email outreach, overseeing our social media strategy (including paid ads), creating and promoting monthly webinars, and collaborating with partners to promote Leadr via external podcasts, events, and newsletters. Additionally, I am responsible for maintaining our SEO strategy, product marketing, marketing operations, assisting with data management throughout the customer journey, and more. At Leadr, one of our values is Blue Collar DNA, meaning every employee is willing to get their hands dirty no matter their title. Essentially, no project is outside of our job scope. This company value has given me a range of experience outside of the typical "Marketing Manager" role.

As Vanderbloemen's Marketing Manager, I develop the content strategy including our weekly podcast, webinar series, blogs, and newsletter. I also manage our bottom of the funnel content including case studies and other client feedback resources. We use a multichannel and multimedia approach to meet our audience where they are.I oversee the production and execution of all content, graphics and design, and website management. I also created a robust training process for our seasonal Marketing interns to experience a more seamless onboarding where they receive well-rounded Marketing exposure as I manage their day-to-day tasks.

As a Marketing Specialist, I contribute to every part of our Marketing strategy from content and social media creation, to inbound and outbound email campaigns, and from SEO and website design and strategy to public relations efforts. Accomplishments Include:Launched 2019 website redesign—taking part in the design, content creation, and execution of the new siteProduce email drip campaigns to nurture leadsMeet with Sales about the current state of sales qualified leads and current customers. Draft an average of 1 blog per month directed at meeting those needs.Execute timely, targeted website pop-ups and lead flows to obtain new contacts and leads through current offers and highlightsSupport Birkman Conference 2020 by building conference web pages, marketing emails, and social mediaEnsure social media confidence is met on LinkedIn, Twitter, and Facebook (assist with Instagram strategy)Draft and execute monthly newsletters

Baker Botts L.L.P. is an international energy and technology law firm with 725 lawyers and 14 global offices.• Strategize new digital marketing initiatives including website upgrades and content management, to drive traffic to the website and increase internal client and end-user satisfaction, by using Google Analytics• Integrate digital marketing strategy, including optimization of web content for SEO • Manage the Firm's social media accounts and platforms• Manage Employee Advocacy program to improve brand awareness and increase website traffic though personal communication

As a Media Relations/Communications Assistant, I oversee the survey and ranking program which involves researching, analyzing and communicating year-on-year data trends regarding firm and lawyer rankings. These results are used to improve practice groups and enhance the firm’s external positioning. This role also requires maintaining the database for upcoming surveys.Furthermore, I manage the drafting and posting of write-ups for the firm’s intranet and website, as well as preparing and distributing our daily and monthly internal newsletters and external news releases. Other responsibilities include: Managing homepage of firm website, update miscellaneous website content, monitor media analytics in order to improve firm awareness, update and refresh media lists and assist the Business Development team by researching survey details and reviewing the content and formatting of submissions before delivering to publications.

As a Marketing Intern at PROS, I researched and compiled information for numerous spreadsheets benefiting the company's Social Media Team. I collaborated on composing and editing headlines and content for internal documents, as well as organizing and leading an internal fundraiser.

As a Communication Intern at CenterPoint Energy, I was in charge of drafting and editing various internal publications such as brochures, articles, newsletters and posters/bullitins. I had an introduction to HTML and managing internal web use including uploading and editing articles and testing new web pages.