Anna Balcon Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, Hollande Septentrionale, Pays-Bas

My primary responsibility is to oversee and manage crowdtesting projects to ensure the delivery of high-quality digital products for our clients. My role involves coordinating with clients, testers, and internal teams to facilitate seamless project execution and achieve optimal results. Key aspects of my position include: - client collaboration: Acting as the main point of contact for clients, understanding their requirements, and translating these into actionable project plans.… Show more My primary responsibility is to oversee and manage crowdtesting projects to ensure the delivery of high-quality digital products for our clients. My role involves coordinating with clients, testers, and internal teams to facilitate seamless project execution and achieve optimal results. Key aspects of my position include: - client collaboration: Acting as the main point of contact for clients, understanding their requirements, and translating these into actionable project plans. I ensure that client expectations are met and exceeded through regular communication and updates.- Project planning and execution: Developing detailed project plans, timelines, and milestones. I allocate resources effectively, manage budgets, and ensure that projects stay on track and within scope.- Team coordination: Leading and coordinating a diverse team of testers from our global crowdtesting community. I provide clear instructions, support, and guidance to ensure testers understand project requirements and deliver accurate results.- Quality assurance: Monitoring and assessing the quality of testing activities and results. I ensure that all deliverables meet Testbirds' high standards and client specifications.- Reporting and analysis: Compiling comprehensive reports that summarize testing outcomes, insights, and actionable recommendations for clients. I leverage data to drive decision-making and improve future project performance.- Continuous improvement: Staying updated with industry trends and best practices in project management and crowdtesting. I contribute to the continuous enhancement of our processes and methodologies to deliver exceptional value to our clients. Show less

Bordeaux, Nouvelle-Aquitaine, France

Managing 5 brand portfolios in the toys department 🧸- Weekly trade reporting: KPI trackings (sales in volume and value, margin, profitability)- Stocks and supplies management: weekly supplies, implantation of new references, forecasts for commercial highlights (black Friday, boxing day…) - Development of commercial momentum with deals negotiations and trade marketing. - Collaborative projects led with cross-company services: pricing, marketing, accounting, SEO… Show more Managing 5 brand portfolios in the toys department 🧸- Weekly trade reporting: KPI trackings (sales in volume and value, margin, profitability)- Stocks and supplies management: weekly supplies, implantation of new references, forecasts for commercial highlights (black Friday, boxing day…) - Development of commercial momentum with deals negotiations and trade marketing. - Collaborative projects led with cross-company services: pricing, marketing, accounting, SEO, advertising… - Various dispute settlement: commercial negotiation, logistics and shipping issues… - Development of Microsoft Excel matrixes for performance management, logistic datas and new item’s referencing. Show less

Bordeaux, Nouvelle-Aquitaine, France

- Project management: daily meetings with the dev team to frame, plan and track the back end and front end backlogs for different environments (PC, mobile, app)- Continuous improvement of the user’s journey: weekly meetings with the web designers and UX designers to frame requirements from cross-company services. Iterate, define, and refine the product vision with agile tools

Worldwide

Visual identity, graphic design, editorial strategy for local and global brands.

Région De Bordeaux, France

- Community management and influencers partnership management for 3 clothing and accessory brands, copywriting, photoshoot assistant, art direction and graphic design.

Paris

- Social network content creation for the luxury clothing brand, management of editorial schedule (3 posts per week on Instagram to shoot and publish)- Restructuration of ecommerce strategy : work on product photoshoots and descriptions, centralization of products specs for retailers and distributors (Luisa Via Roma, Farfetch, MyTheresa, Net à Porter…). - Visual merchandizing design for Hong Kong boutique grand opening in 2018- Pop-up event planning at Printemps Paris (department… Show more - Social network content creation for the luxury clothing brand, management of editorial schedule (3 posts per week on Instagram to shoot and publish)- Restructuration of ecommerce strategy : work on product photoshoots and descriptions, centralization of products specs for retailers and distributors (Luisa Via Roma, Farfetch, MyTheresa, Net à Porter…). - Visual merchandizing design for Hong Kong boutique grand opening in 2018- Pop-up event planning at Printemps Paris (department store) Show less

Région De Brest, France

Graphic design internship at the communication department of Brest city council. - Posters, flyers, leaflets, invites design. - Visual identity creation, logo design, document updates. - Photobooth design for Brest 2016 (international maritime festival)

Master Of Science - Ms, Marketing & Brand Management

Thesis project : Artificial intelligence for user experience in cosmetics ecommerce. Does artificial intelligence facilitates user.

Design Strategy

2-months university exchange program as part of an interdisciplinary charrette project, focusing on addressing the affordability crisis.

Master'S Degree, Design Et Communication Visuelle, Général

Bachelor's degree in graphic design & master's degree with honors in art direction of visual and digital design. Specialization in Design.

Shanghai Exchange Program

key courses : - Doing business in China - video marketing - branding - creative strategy - cross cultural projects

A Level / High School Diploma Equivalent, Economics & Sociology, With Honors