Hello, I'm an experienced copywriter with a penchant for digital content, strategy and design. I enjoy writing witty poems, love binge-watching documentaries and summiting some of South Africa's highest peaks.I love breathing fresh air into brand voices and crafting copy that sells. My strong suits include research, project management and conceptual development. I strive on persona-based marketing and have recently found a preference for writing UX and ad copy.After completing a specialised Bachelor in Information Science degree, namely BIS Publishing, I went on to work at a fast-paced niche publishing house that focused mostly on print. Thereafter, I went into eCommerce where I specialised in content marketing, ultimately marrying SEO data with copywriting. I have also expanded my offering to Pay Per Click (PPC) marketing and currently manage the marketing department at Insect Science. I also run The Content Club, which is a content and paid ad marketing agency that accepts contract work. The marketing industry is ever-changing, so I've adopted an agile approach to learning and getting things done.