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High professional regional marketing leader. 20-years’ experience in IT-industry. Last 10 years – Russia&CIS marketing lead in the biggest software worldwide company. Demonstrated success in the go-to-marketing management, developing marketing strategy, digital marketing, lead management.
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Data And Ai Business Activation ManagerAxenixMoscow, Ru -
Technology Projects Marketing ManagerAxenix Sep 2023 - PresentМосква, Москва, Россия -
Chief Marketing OfficerGoodsforecast May 2022 - Sep 2023Московская Область, Россия -
Head Of Marketing Department At Sas Russia/CisSas Jan 2012 - Mar 2022Moscow, Russian Federation• Developing of SAS Russia/CIS marketing conceptions (incl. planning and budgeting) • Marketing and PR team management.• Management of PR-activities.• Management of external and internal marketing events: conferences, seminars, work-shops, business breakfasts etc. (Moscow, Kiev, Almaty, Bishkek).• Management of digital marketing campaigns.• Turnkey management of SAS Forum Russia, SAS Business Forum Almaty -
Marketing Manager, Demand GenerationSas Oct 2010 - Jan 2012Moscow, Russian Federation• Lead management: lead generation & nurturing campaigns, marketing and sales qualification (working with customers data base).• Key Account Marketing: loyalty programs, special campaigns for key customers.• Accelerate pipeline through big corporate events: SAS Global Forum, PBLS, Analytics Series, SAS Forum Russia.• Event management: external and internal events (turnkey management).• Marketing assets updating and creating (collateral, gifts, etc.).• Turnkey management of SAS Forum Russia 2010. -
Partner Account ManagerS&T Aug 2009 - Aug 2010Moscow, Russian FederationThe same position as PAM at Amphora Group. -
Partner Account ManagerAmphora Group Jun 2008 - Aug 2010Moscow, Russian Federation• Business development through the partner network. • Relationship building with vendors: from NDA and Partner Agreement to managing of staff learning and control of compliance with the requirements of the certification.• Monitoring of the application for the purchase of equipment and software, working with distributors.• Analysis and optimization of manufacturing processes that combine work with partners and distributors.• Full range of relationship with famous vendors: IBM, Symantec, HP, Microsoft, Motorola, Huawei, SAP, Oracle (incl. Sun), Fujitsu, ArcSight, Avaya, Cisco etc.
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Deputy Marketing DirectorCboss Apr 2002 - Dec 2007Moscow, Russian Federation• Management of 5 working groups within the Marketing Department: organization of business processes, planning, reporting, documents circulation; HR-management; quality and effectiveness control of working process (developing of working technologies for the dept.); production control; material and technical provisioning; maintenance.• Marketing activities: organization and taking part in conducting of conferences. Expos and seminars. Informational support. Work with suppliers (own contractor’s data base). Experience in inspection tour abroad to supervise preparation of conferences, incentive events and team-buildings. • Marketing communications: developing of the concept and schedule of activities for a certain period, management of full circle of polygraphs production (12 items), management of full circle of developing marketing descriptions and presentations (more than 150+ articles and 40+ presentations).• Work with partners and big IT-vendors: HP, Oracle (incl. Sun Microsystems), Cisco Systems, Hitachi Data Systems, etc. Taking part in joint seminars and conferences.• Budget estimating: working out of long-terms and operational budgets.05.2007-12.2007 Head of CRM consulting Department• Management of two working groups: organization of business processes, planning, reporting, documents circulation; HR-management; quality and effectiveness control of working process (developing of working technology for the dept.); production control; material and technical provisioning; maintenance. Marketing and promotion analytic product CBOSS Data Mining.
Anna Baskova Skills
Anna Baskova Education Details
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Honors Degree Certificate -
Master In Business & Management (Mbm), Amba -
Information Systems
Frequently Asked Questions about Anna Baskova
What company does Anna Baskova work for?
Anna Baskova works for Axenix
What is Anna Baskova's role at the current company?
Anna Baskova's current role is Data and AI Business Activation Manager.
What is Anna Baskova's email address?
Anna Baskova's email address is an****@****sas.com
What is Anna Baskova's direct phone number?
Anna Baskova's direct phone number is +749522*****
What schools did Anna Baskova attend?
Anna Baskova attended Higher School Of Economics, Московская Международная Высшая Школа Бизнеса «мирбис» (Институт), Moscow State University Of Geodesy And Cartography (Miigaik).
What skills is Anna Baskova known for?
Anna Baskova has skills like Marketing, Pre Sales, Business Intelligence, Management, Crm, Telecommunications, Solution Selling, Public Relations.
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Anna Baskova
Moscow1suninterbrew.ru
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