Anna Batarina Email & Phone Number

Toronto, On, Ca

Киев, Украина

• Conducted market research and gathered insights about target audiences across different verticals. • Developed a clear product vision and communication strategy, effectively presenting it to the team and created a product roadmap to drive product enhancements and developments.• Performed competitor analysis to identify areas of improvement and stay ahead in the market.• Ensured UI/UX optimization to enhance user experience.• Detailed elaboration of features, user flow… Show more • Conducted market research and gathered insights about target audiences across different verticals. • Developed a clear product vision and communication strategy, effectively presenting it to the team and created a product roadmap to drive product enhancements and developments.• Performed competitor analysis to identify areas of improvement and stay ahead in the market.• Ensured UI/UX optimization to enhance user experience.• Detailed elaboration of features, user flow improvements, preparation of mockups, formation of technical tasks for a team of designers and developers, prioritization, control and support of tasks delivery• Conducted A/B testing: setup, launch, control, analyzing results, decision-making and improve product performance.• Regular monitoring of metrics, analysis of results, setting priorities and assigning tasks for the content manager for games promo on the product, disabling games with negative GGR and high RTP, planning new games launch.• Successfully managed product redesign and rebranding initiatives, refreshing the product's identity.• Implemented dynamic entities (dynamic blocks, promotional placements, etc.) and content management settings.• Proactively tracked and resolved product bugs• Optimized CRM strategies through A/B testing, updating email templates, and increasing click-through rates.• Analyzed affiliate marketing metrics, provided technical tasks for new landing pages, and prepared recommendations for marketing on the use of certain landings.• Ordered promotional materials and supervised A/B tests for the Google Play Market• Collaborated with the SEO team to optimize the product for search engine visibility.• Gathered user feedback through the support team, identifying areas for improvement.• Worked closely with cross-functional teams, including Design, Development, QA, Legal, Content, Analytics, Retention, Marketing, SEO, and PR, to ensure seamless product management. Show less

Киев, Украина

• Prioritized features and tasks based on strategic business goals• Prepared detailed technical tasks to guide the implementation of new features.• Created mockups for Web, Mobile, and APP interfaces, ensuring a user-friendly experience.• Optimized user flow to enhance overall product usability and engagement.• Collaborated closely with the team to implement new functionality, updates, and improvements.• Analyzed data from Google Analytics (GA) to draw insights and provide… Show more • Prioritized features and tasks based on strategic business goals• Prepared detailed technical tasks to guide the implementation of new features.• Created mockups for Web, Mobile, and APP interfaces, ensuring a user-friendly experience.• Optimized user flow to enhance overall product usability and engagement.• Collaborated closely with the team to implement new functionality, updates, and improvements.• Analyzed data from Google Analytics (GA) to draw insights and provide data-driven recommendations.• Conducted negative testing, analyzed results, and prepared valuable conclusions and suggestions.• Maintained transparent communication with the team, regularly updating them on project progress and achievements.• Developed a product improvement strategy tailored to a specific geographical region. Show less

Украина

Main achievements • Retention Rate of regular clients improved from 83,90% in 2018 to 90,74% in 2020 • Established the process of upselling the company's services to current clients. Department upsells increased by 25% compared to 2019 results• Partially automated the work of the department by creating ticket templates, basic types of letters, templates for various types of reportsMain responsibilities:• Effective management, support, and development of a team of 5… Show more Main achievements • Retention Rate of regular clients improved from 83,90% in 2018 to 90,74% in 2020 • Established the process of upselling the company's services to current clients. Department upsells increased by 25% compared to 2019 results• Partially automated the work of the department by creating ticket templates, basic types of letters, templates for various types of reportsMain responsibilities:• Effective management, support, and development of a team of 5 people• Promoted from project manager to head of project management in less than a year, recognizing my target-driven approach. • Simultaneous management of 80-100 projects, 80% of which are under personal control• Analysis of the result of projects according to the individual needs of the client • Implementation of up-selling services for projects: identification of problems and needs, preparation of the most effective work plans within the allocated budgets, participation in phone calls, and meetings.• Development and setting of quarterly KPIs for the team, and assessing their results. • Preparation of reports for the company management (number of projects by types and income for them, income dynamics compared to the previous period, % retention of regular customers, upselling of the department). • Project management in directions: complex SEO, PBN, LinkBuilding, PPC, Content• Projects budget management• Tracking the SEO results of projects, preparing detailed reports for clients, drawing up effective SEO plans, and impact on the result.• Compliance with project deadlines, managing deadlines for tasks Show less

Киев

Main achievements• Implemented a unified reporting format for clients• Became a leader in the number and turnover of simultaneously supported projects (32)• Implemented a work plan template for the Sales departmentMain responsibilities: • Project management in directions: complex SEO, PBN, LinkBuilding, PPC, Content• Projects budget management• РWorking with the client's product, compiling a backlog of tasks and interacting with the client's developer to… Show more Main achievements• Implemented a unified reporting format for clients• Became a leader in the number and turnover of simultaneously supported projects (32)• Implemented a work plan template for the Sales departmentMain responsibilities: • Project management in directions: complex SEO, PBN, LinkBuilding, PPC, Content• Projects budget management• РWorking with the client's product, compiling a backlog of tasks and interacting with the client's developer to implement them. I acted as a Project Manager on the company side and as a Product on the client side.• Tracking the SEO result of projects, preparing detailed reports for clients, drawing up effective SEO plans, impact on the result.• Compliance with project deadlines, managing deadlines for tasks• Retention of clients• Upselling by projects• Documentary support of projects• Preparing project reports• Interaction with internal departments of the company Show less

Киев

Main achievements• Created a scope of tasks to improve the work of sites• Website redesign implemented• Moved 2 sites with new design to a new CMS • Prepared user manuals for working with a personal account and advertising management• Formed a strategy for working with the audience: attraction and retention (SEO, email newsletters, phone calls)• Implemented and described from scratch a business process for transferring sites to a new CMS (Ms Project)• Started the… Show more Main achievements• Created a scope of tasks to improve the work of sites• Website redesign implemented• Moved 2 sites with new design to a new CMS • Prepared user manuals for working with a personal account and advertising management• Formed a strategy for working with the audience: attraction and retention (SEO, email newsletters, phone calls)• Implemented and described from scratch a business process for transferring sites to a new CMS (Ms Project)• Started the process of basic site optimization (meta tags, content, crowd)• Established the process of interaction between the team• Calculated P&L (Profit and Loss) statements• Conducted comprehensive competitor analysis to identify best practices for implementation on company websites.• Analyzed company websites (25/100) to identify weaknesses and areas for improvement.• Assessed customer needs and satisfaction levels to enhance overall user experience.Developed a call script for the customer support manager to improve customer interactions.• Prioritized tasks to optimize and enhance company websites.• Development and implementation of a plan for migrating 25 sites to a new CMS• Successfully planned and executed the migration of 2 websites to a new CMS in collaboration with developers, using Agile Scrum methodology and tools like Trello and MS Project. Oversaw site testing, bug resolution, and adherence to project deadlines.• Described processes and planned workloads to optimize website performance, providing estimates and timelines for improvements.• Created user manuals for working with personal accounts and advertising management, facilitating user understanding and engagement.• SEO, CRM, Administrative and Financial tasks• Customer Support: Recruited and managed customer support personnel, assigning tasks and ensuring a high standard of service. Show less

Kiev

Main achievements• Created a mobile app based on the mobile app builder• Tested iBeacon technology based on a mobile application• Created Workflow - Client Service in Bitrix24 (Project Management, time-management) to implement Bitrix24 in the company as a project management tool.Main responsibilities: • Research trends in individual, proximity, mobile marketing• Marketing plan preparation• Preparation of individual presentations, budgets, timings for clients•… Show more Main achievements• Created a mobile app based on the mobile app builder• Tested iBeacon technology based on a mobile application• Created Workflow - Client Service in Bitrix24 (Project Management, time-management) to implement Bitrix24 in the company as a project management tool.Main responsibilities: • Research trends in individual, proximity, mobile marketing• Marketing plan preparation• Preparation of individual presentations, budgets, timings for clients• Development of ideas and mechanics of mobile applications for Clients• Communication with contractors• Team interaction Show less

Kiev, Ukraine

Experience in the directions of telecommunications (B2B), skin and health care(B2C)Main achievements• Created from scratch processes for managing large projects and interacting with clients• Trained and raised 2 independent teams (2+3 people)• Successful work with clients for ~2 yearsMain responsibilities: • Johnson&Johnson team management (trade-marketing, covering ~150 retailers throughout Ukraine• Ukrtelecom team management (B2B marketing, coverage - all… Show more Experience in the directions of telecommunications (B2B), skin and health care(B2C)Main achievements• Created from scratch processes for managing large projects and interacting with clients• Trained and raised 2 independent teams (2+3 people)• Successful work with clients for ~2 yearsMain responsibilities: • Johnson&Johnson team management (trade-marketing, covering ~150 retailers throughout Ukraine• Ukrtelecom team management (B2B marketing, coverage - all regional offices of Ukrtelecom):- preparation of marketing communications plans for the year, quarterly (participation in events, sponsorship, production of promotional materials, sales kit, SMM, etc.)- project implementation- distribution of tasks between the team- preparation of reports Show less

Kiev, Ukraine

Main achievements• Independent launch of projects with coverage - All Ukraine• Expanded and trained team• Received additional projects from clients, due to high-quality and effective project management, implementation of tasks on timeMain responsibilities:• Johnson&Johnson: project management in consulting and Trade marketing: teamwork control, direction development from 0, team expansion, delegation.• Ukrtelecom B2B: development of a direction from 0, creation of a… Show more Main achievements• Independent launch of projects with coverage - All Ukraine• Expanded and trained team• Received additional projects from clients, due to high-quality and effective project management, implementation of tasks on timeMain responsibilities:• Johnson&Johnson: project management in consulting and Trade marketing: teamwork control, direction development from 0, team expansion, delegation.• Ukrtelecom B2B: development of a direction from 0, creation of a marketing communications strategy, creation and management of a team. Show less

Kiev

Experience in the directions of tobacco, FMCG, trade marketing, events• JTI: project management in consulting and procurement• Events: BTL activities at exhibitions, organization of Guerlain fashion hunting quest, M&M’s internal event • Organization and holding of national BTL promo (Retail) Kinder Chocolate throughout Ukraine; Olmeca: HoReCa+Retail throughout Ukraine, event• Launch, organization from 0, ongoing maintenance of J&J national projects throughout Ukraine:… Show more Experience in the directions of tobacco, FMCG, trade marketing, events• JTI: project management in consulting and procurement• Events: BTL activities at exhibitions, organization of Guerlain fashion hunting quest, M&M’s internal event • Organization and holding of national BTL promo (Retail) Kinder Chocolate throughout Ukraine; Olmeca: HoReCa+Retail throughout Ukraine, event• Launch, organization from 0, ongoing maintenance of J&J national projects throughout Ukraine: consulting for 5 brands, pharmacists, telemarketing, trade marketing. Creation of my own team, training of assistants, project management• Trade marketing: Jacobs shop-in-shop throughout Ukraine Show less

Kiev