Anna Batarina Email & Phone Number

Toronto, ON, CA

Киев, Украина

• Conducted market research and gathered insights about target audiences across different verticals.
• Developed a clear product vision and communication strategy, effectively presenting it to the team and created a product roadmap to drive product enhancements and developments.
• Performed competitor analysis to identify areas of improvement and stay ahead in the market.
• Ensured UI/UX optimization to enhance user experience.
• Detailed elaboration of features, user flow… Show more
• Detailed elaboration of features, user flow improvements, preparation of mockups, formation of technical tasks for a team of designers and developers, prioritization, control and support of tasks delivery

Киев, Украина

• Prioritized features and tasks based on strategic business goals
• Prepared detailed technical tasks to guide the implementation of new features.
• Created mockups for Web, Mobile, and APP interfaces, ensuring a user-friendly experience.
• Optimized user flow to enhance overall product usability and engagement.
• Collaborated closely with the team to implement new functionality, updates, and improvements.
• Analyzed data from Google Analytics (GA) to draw insights and provide… Show more

Украина

• Main achievements
• Retention Rate of regular clients improved from 83,90% in 2018 to 90,74% in 2020
• Established the process of upselling the company's services to current clients. Department upsells increased by 25% compared to 2019 results
• Partially automated the work of the department by creating ticket templates, basic types of letters, templates for various types of reportsMain responsibilities:
• Effective management, support, and development of a team of 5… Show more Main achievements
• Effective management, support, and development of a team of 5 people

Киев

• Main achievements
• Implemented a unified reporting format for clients
• Became a leader in the number and turnover of simultaneously supported projects (32)
• Implemented a work plan template for the Sales departmentMain responsibilities:
• Project management in directions: complex SEO, PBN, LinkBuilding, PPC, Content
• Projects budget management

Киев

• Main achievements
• Created a scope of tasks to improve the work of sites
• Website redesign implemented
• Moved 2 sites with new design to a new CMS
• Prepared user manuals for working with a personal account and advertising management
• Formed a strategy for working with the audience: attraction and retention (SEO, email newsletters, phone calls)

Kiev

• Main achievements
• Created a mobile app based on the mobile app builder
• Tested iBeacon technology based on a mobile application
• Created Workflow - Client Service in Bitrix24 (Project Management, time-management) to implement Bitrix24 in the company as a project management tool.Main responsibilities:
• Research trends in individual, proximity, mobile marketing
• Marketing plan preparation

Kiev, Ukraine

• Experience in the directions of telecommunications (B2B), skin and health care(B2C)Main achievements
• Created from scratch processes for managing large projects and interacting with clients
• Trained and raised 2 independent teams (2+3 people)
• Successful work with clients for ~2 yearsMain responsibilities:
• Johnson&Johnson team management (trade-marketing, covering ~150 retailers throughout Ukraine
• Ukrtelecom team management (B2B marketing, coverage - all… Show more Experience in the directions of telecommunications (B2B), skin and health care(B2C)Main achievements

Kiev, Ukraine

• Main achievements
• Independent launch of projects with coverage - All Ukraine
• Expanded and trained team
• Received additional projects from clients, due to high-quality and effective project management, implementation of tasks on timeMain responsibilities:
• Johnson&Johnson: project management in consulting and Trade marketing: teamwork control, direction development from 0, team expansion, delegation.
• Ukrtelecom B2B: development of a direction from 0, creation of a… Show more Main achievements

Kiev

• Experience in the directions of tobacco, FMCG, trade marketing, events
• JTI: project management in consulting and procurement
• Events: BTL activities at exhibitions, organization of Guerlain fashion hunting quest, M&M’s internal event
• Organization and holding of national BTL promo (Retail) Kinder Chocolate throughout Ukraine; Olmeca: HoReCa+Retail throughout Ukraine, event
• Launch, organization from 0, ongoing maintenance of J&J national projects throughout Ukraine:… Show more Experience in the directions of tobacco, FMCG, trade marketing, events
• Launch, organization from 0, ongoing maintenance of J&J national projects throughout Ukraine: consulting for 5 brands, pharmacists, telemarketing, trade marketing. Creation of my own team, training of assistants.

Kiev