General Manager | Marketing & Operation SpecialistAs an accomplished General Manager with expertise in both marketing and operations, I bring over 10 years of experience in driving business success through strategic planning and efficient execution. My dual focus on marketing and operations allows me to deliver innovative solutions that enhance brand presence and streamline business processes.In my career, I have led diverse teams to achieve significant milestones, from launching successful marketing campaigns to optimizing operational workflows. My ability to analyze market trends, develop targeted strategies, and implement best practices has consistently resulted in increased revenue and improved operational efficiency.I thrive in dynamic environments where I can leverage my skills to drive growth and operational excellence. My approach is collaborative, data-driven, and customer-centric, ensuring that every strategy is aligned with the company’s goals and delivers tangible results.I am passionate about creating a collaborative work environment that encourages creativity and innovation. By leveraging my extensive experience in both management and marketing, I aim to contribute to the continued success and growth of forward-thinking organization.
Such A Small World
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General ManagerSuch A Small World Jun 2023 - PresentBangkok City, Thailand• Set Vision, Mission, Strategies, Main Plans for operation, Budgets, Goals and policies for the business operations together with the Board of Director. • Create a comprehensive marketing strategy aligned with the company’s overall goals and objective. • Identify target market segment and develop customer personas to inform marketing strategy and campaign. • Set Marketing Strategy and Plan, define KPIs and develop actionable plan to achieve them. • Monitor industry and consumer trends to stay ahead of the competition and adapt marketing strategies accordingly. • Define and communicate that brand’s positioning, values, and unique selling propositions to ensure a consistent brand image. • Lead product launch strategies including marketing positioning, pricing, and promotional activities. • Proactively develop a long-term comprehensive marketing strategy and roadmap with the goal to increase sales and enhance the brand awareness.• Identify growth opportunities, including market expansion and new product lines. • Overseeing the daily operations to ensure efficiency, quality, service excellence, and cost-effective management of resources.• Control and manage P/L for the company. • Manage and Control Cost and build the profit to achieve the company targets.• Review monthly performance to plan and set focus for upcoming month to maintain alignment. • Assure the high quality of operations team and services aiming to the long-term success of company business with non-impact or image & risks.• Recruiting, Guiding, training, and ensuring the teams run efficiently operations and achieve business goals.• Provide mentorship and development opportunities to employees, ensuring succession planning and talent retention. • Identify and resolve issues in sales and customer service. • Building and maintaining communication and relationship with internal and external stakeholders.
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General ManagerKuro House Co.,Ltd. May 2020 - May 2023Bangkok City, Thailand• Set Vision, Mission, Strategies, Main Plans for Operation, Marketing, Budgets, Goals and policies for the business operations together with CEO.• Developing and implement the business strategies, goals and objectives inAlignment with the company’s mission and goal.• Contribute and monitor sales to reach the sale target.• Develop and Implement marketing, advertising, public and communication programs, evaluating program results, identifying and tracking changing demand. • Reviews and updated the store operations, ensuring efficient and effective Process and managing resources effectively • Managing budgets, monitoring financial performance, controlling costs, and making decision to ensure profitability and growth. • Hiring, training, motivating, and leading a team of employees, fostering a positive work environment, and promoting professional development.• Ensure excellent customer experiences at every visit by maintaining fast and accurate response to every feed back• Developing and implementing growth strategies, and cultivation relationships with key stakeholders, clients, and partners. • Making informed and timely decisions to address challenges, resolve issues, and capitalize on opportunities. • Provide regular updates, reports, and presentation to senior leadership, stakeholders, and employees, ensuring transparent and effective communication. • Collaborate with Chefs and Mixologists to create innovative and new product menus. • Stay up-to-date on culinary and beverage trends, incorporate new and exciting concepts to keep F&B offering fresh and appealing.• Handles special projects as requests.
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Senior Pr & Marketing ManagerDnd & Kukkuuk Restaurant Dec 2014 - May 2020Bangkok City, Thailand• Develop and execute strategic ongoing marketing initiatives and program to target locals and tourists to promote DND Club and Kukkuuk Restaurant as a must-see nightlife district in Bangkok.• Responsible for developing and implementing marketing strategies for DND Club and Kukkuuk restaurant including digital marketing planning, execution of brand campaigns, and deployment of strategies and tactics across social media, digital and creative design function. • Create and Manage the events, PR and Marketing plans both short and long term to increase revenue, generate footfall traffic and build awareness. • Collaborate with business development and create marketing partnerships and promotions with supplies, company business partnership and complementary brands that drive revenue and access new customers.• Lead, inspire and motivate team member to always stay in a fast paced, revenue-driven work environment. • Gather market research, trends, and competitive intelligence and analysis of the external markets to better understand customers’ needs.
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Executive Assistant To Executive DirectorBec-Tero Entertainment Pcl Jul 2010 - Nov 2014Bangkok City, Thailand• Provide full administrative and secretarial support to the Managing Director to ensure the smooth management of his day to day affairs.• Manage the Executive’s schedule and provide support for scheduling meetings and coordinate meeting with external and internal.• Provide support to the Board and Board Committees including communications, meeting preparation and meeting minutes. • Prepare report and presentations and handle a variety of ad hoc requests by researching information and conducting analyses.• Handle a variety of ad hoc requests by researching information and conducting analyses.• Partner with teams across the organization on various projects requiring coordination efforts. • Support the Executive’s flow of work and keep confidential of all matter related. • Performing other related duties as assigned. -
Executive Assistant To Chief Media OfficerMajor Cineplex Group Jul 2007 - Jun 2010Bangkok City, Thailand• Responsible for all secretarial and administrative duties; scheduling, appointment, travelling and meetings.• Prepare and distribute agenda and minutes for the meeting. • Responsible in managing client’s relationship both external and internal clients. • Convey executive message and instructions to the staff team and other departments to support his work. • Monitor and follow up progress of all projects from the teams. • Update information in monthly management report, prepare and report assigned by the executive. • Maintain and develop good relationship with existing clients and seeking new prospects to expand business growth.• Monitoring, work progress and keeping contact with clients at all stages.• Responsible for other assignments as requested. -
Senior Business Development ExecutiveVirgin Radio Thailand Co.,Ltd. Mar 1999 - Jun 2007Bangkok City, Thailand• Develop company’s customer based and sales growth to achieve sale target. • Establish strong relationships with key person decision makers on client side and the potential customers to gain more sponsorship revenue for the company. • Develop brand building both above the line and below the line as well as building the strategic partner business. • Fastening and strengthening all clients relationships for existing accounts.• Work with clients to determine business needs and objectives. • Analyze markets, negotiate sales, and maintain customer relationships. • Initiate, plan, develop and implement the marketing program and propose to the potential clients in the market and also convince them to join and be a partnership successfully. • Serve and provide clients in term of marketing and advertising support in order to build clients’ brand in the market successfully. • Make the presentation in order to present effective marketing and advertising support activities to clients. • Evaluate and report result of marketing and advertising support activities. • Co-operate both internal and external parties to complete the company services.
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Senior Business Development ExecutiveVirgin Radio Thailand Co.,Ltd. Mar 1999 - Jun 2007Bangkok City, Thailand
Anna Bee Education Details
Frequently Asked Questions about Anna Bee
What company does Anna Bee work for?
Anna Bee works for Such A Small World
What is Anna Bee's role at the current company?
Anna Bee's current role is Marketing & Operation Specialist l Always Learning.
What schools did Anna Bee attend?
Anna Bee attended Chulalongkorn University.
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Anna Bianca Velasco
Central Luzon, Philippines
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