Anna Benadé (Née Basten)

Anna Benadé (Née Basten) Email and Phone Number

Marketing Manager | Digital Marketing Specialist @ One Life Adventures
Anna Benadé (Née Basten)'s Location
Brisbane, Queensland, Australia, Australia
Anna Benadé (Née Basten)'s Contact Details

Anna Benadé (Née Basten) work email

Anna Benadé (Née Basten) personal email

n/a
About Anna Benadé (Née Basten)

With over 13 years of experience in marketing world-class commercial & government brands like Spark New Zealand, Tourism New Zealand, and Tourism Australia, I am a seasoned marketing strategist with a foundation in proposition development, customer acquisition, and full-funnel media campaign execution. My expertise includes using customer insights to create compelling campaigns, managing cross-functional teams, and driving growth through digital analytics, social media, and website optimisation.

Anna Benadé (Née Basten)'s Current Company Details
One Life Adventures

One Life Adventures

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Marketing Manager | Digital Marketing Specialist
Website:
onelifeadventures.com.au
Employees:
11
Anna Benadé (Née Basten) Work Experience Details
  • One Life Adventures
    Marketing Manager
    One Life Adventures Oct 2023 - Present
    Brisbane, Queensland, Australia
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  • Spark New Zealand
    Acquisition Marketer
    Spark New Zealand Mar 2023 - Oct 2023
    Auckland, New Zealand
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  • Tourism New Zealand
    Campaign Manager - Domestic
    Tourism New Zealand Jun 2020 - Mar 2023
    Auckland, New Zealand
    End-to-end campaign managementOffline (TV, OOH, Print) & Online (Social Media, Display, Native, DCO, Google Search, Content partnerships) ChannelsStakeholder management - Creative & Agency partners, industry partnershipsDigital content optimisation & analytics (Adobe Analytics, Silverstripe, Adobe Target)Lead brand building & demand/activation marketing activity
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  • Tourism New Zealand
    Campaign And Conversion Specialist
    Tourism New Zealand Mar 2019 - Jun 2020
    Auckland, New Zealand
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  • Tourism New Zealand
    Digital Performance Analyst
    Tourism New Zealand Oct 2018 - Mar 2019
    Auckland, New Zealand
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  • -
    Personal Travel
    - Jun 2018 - Oct 2018
  • Tourism Australia
    Digital Marketing Executive
    Tourism Australia Sep 2014 - May 2018
    London, United Kingdom
    Localised website management (Adobe Experience Management CMS)Project management of digital and multi-channel marketing campaignsLead digital analytics (Adobe Analytics) Analysis of media performance (Google Adwords, Display, Native and Social) Stakeholder management - Media agency, industry partners & internal teamsAdministration - invoice processing, budget monitoring and reportingWorking as a small UK-based team towards achieving local KPIs which contribute to the wider global tourism goals for Australia
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  • Viking River Cruises
    Digital Marketing Executive
    Viking River Cruises Aug 2012 - Aug 2014
    London, United Kingdom
    Developed customer journey email strategies including customer acquisition, retention and pre-travel campaigns Oversee and contribute to day-to-day consumer email marketing creation to achieve sales KPIS (Microsoft Dynamics, Dreamweaver)Working with, and segmentation of, extensive ESP and CRM systems daily Management of website CMS - updating content daily, website re-platforming project teamEmail and website analysis reports on a weekly and monthly basis (Adobe Analytics)Support managing relationships with external media agencies towards Display, PPC, SEO and Social Media campaigns
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  • Aa Tourism
    Marketing Executive
    Aa Tourism Jun 2011 - May 2012
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  • Farm Cove Intermediate School
    Dance Teacher
    Farm Cove Intermediate School Apr 2010 - Jun 2011
  • Video Ezy
    Customer Service
    Video Ezy Apr 2008 - Jun 2011
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Anna Benadé (Née Basten) Education Details

Frequently Asked Questions about Anna Benadé (Née Basten)

What company does Anna Benadé (Née Basten) work for?

Anna Benadé (Née Basten) works for One Life Adventures

What is Anna Benadé (Née Basten)'s role at the current company?

Anna Benadé (Née Basten)'s current role is Marketing Manager | Digital Marketing Specialist.

What is Anna Benadé (Née Basten)'s email address?

Anna Benadé (Née Basten)'s email address is an****@****k.co.nz

What schools did Anna Benadé (Née Basten) attend?

Anna Benadé (Née Basten) attended Marketing Week Mini Mba With Mark Ritson, Te Kaa, Auckland University Of Technology, Macleans College.

Who are Anna Benadé (Née Basten)'s colleagues?

Anna Benadé (Née Basten)'s colleagues are Amber Vickers, Kate Justice, Barry Downes, Todd Dunsdon, Tanja Winaya, Sean T Mulhern, Andrew M. Corbin.

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