MONDAYS Ceramics+ Led the redesign of e-commerce website to align with company sales goals. + Developed and iterated wireframes and prototypes.+ Restructured the product catalog.+ unified product naming conventions.+ Established guidelines for multiple product page copies.+ Managed Shopify integration.

+ Designed and launched an e-commerce website.+ Created marketing assets for social media, email campaigns, and sales events.+ Crafted brand stories and campaign concepts aligned with brand strategy.+ Implemented sales-funnel-driven UX improvements to enhance website user experience.+ Pioneered waterproof knitted swimwear.+ Transitioned production to seamless 3D knitting.+ Built D2C and B2B business models.+ Developed brand strategy and cohesive visual identity.

+ Developed course for Bachelor's students in Integrated Design at Parsons School of Design.+ Instructed and guided students in applying design principles and practices.

+ Full involvement in design lifecycle, research to implementation.+ Built off of research and benchmark analysis.+ Drew up website concepts, sitemaps and detailed wireframes.+ Created navigation concepts and process diagrams. + Written and documented technical specifications.+ Worked with a cross-functional team of design, front-end, back-end and project management.+ Developed client presentations and project pitches.+ Clients: German Government, Siemens Home Appliance.