Anna Berthels Email & Phone Number

Stockholm County, Sweden

Pre-launch and post-launch work, including interpretation of the global brand and translation, adaptation and localisation of a wide range of consumer-facing content from English to Swedish. Additionally, developed a Swedish writing guide.

Working broadly with marketing communication, focusing on content for social media.

Localization (Eng–Swe) of web copy, digital marketing, SEM landing pages and more.

Stockholms Kommun, Stockholms Län, Sverige

My current clients are presented above. Here is a selection of previous projects and collaborations: KRY | 2020–2024UX copy for app and web, focusing on mental health and physical health centers. Newsletters, content, corporate news stories, performance marketing, social media, creative campaign development, and more.IQ | 2024Editorial work and content for the knowledge base at IQ.se, helping young people make informed decisions about alcohol. Developed a new structure and adapted the tone of voice to suit a new target audience.PLUSSA | 2022–2023Contributed to the launch of an app supporting parents' well-being. Worked broadly with content writing and UX writing for the launch. Also developed a brand platform.FLYTTSMART | 2021–2023Broad role at a tech scale-up: UX copy, content writing, CRM, etc. Developed a brand platform and a writing guide, and facilitated workshops on these topics.TRÈS BIEN | 2021–2022Language lead for the launch of AirUp in Sweden. Transcreation and editing (Eng–Swe) of product copy, scripts, tutorials, and digital content.CONCEPT STORE | 2010–2021Ideas, concepts, and copywriting for sponsorship activations, including Kapten Reko for Konsumentföreningen Stockholm/Lill-Skansen and annual activations for Marabou/Melodifestivalen.ANOMALY AMSTERDAM | 2018Global campaign for Weight Watchers. Swedish language lead and creative director during film and VO recordings.AKT AGENCY | 2016–2019Digital training programs and communication concepts for change processes at companies like Vattenfall, Tele 2, Telenor, Trygg-Hansa, Telia, and Martin & Servera.GETTY IMAGES | 2015–2018Transcreation (Eng–Swe) of marketing communications and digital content across all channels. Also created a TOV guide for the Swedish market.I HAVE ALSO WORKED WITH:AllyBonnier CreativeContent InnovationCreunaDHLEmiratesFrankly FluentHausHistoriskal HemKronfågelPassion LabSpekkStockholm’s Writing BureauVolley XpengZettle by Paypal

Stockholm, Stockholm County, Sweden

Held full-time positions as a copywriter at leading advertising agencies, where I worked on campaigns for clients such as McDonald's, Scandic, Amnesty, and Ben & Jerry's. Developed skills in creative concepting and strategic communication across print and digital platforms.

Master Of Science (M.Sc.), Marketing

Copywriting