Anna Biesty Email & Phone Number

London, Gb

London

Role overview:• Member of UK Senior Leadership team, managing a portfolio of varied, worldwide, land suppliers totalling £75 million + in sales annually • Ensured strategic directional sell for our Globally Preferred partners while implementing a complementary local UK portfolio to maximise margins and overrides• Negotiated exclusive deals, ensuring product innovation & operational development• Partnered with tourist boards to launch emerging destinations such as The Philippines and grow visitor numbers to established destinations like Australia, New Zealand & Thailand• Oversaw the land supplier marketing spend of £500k Key achievements:• Completed the RockSTA Leadership Academy and coached a high performing team of 5• Increased travel expert conversion of land products and consequently average spend per passenger, with yield increasing to around 16%• Collaborative SLT, generating the company's highest ever revenue figures across 2016-2017• Land product sales analysis resulted in efficiencies for the SEO, PPC and CRM strategies• Launched reactive, industry leading deals such as the Malaysian airlines beach breaks, fr £339

Role overview:• Category management of worldwide product to ensure sales and revenue are maximised and in line with budgeted expectations • Sales and pricing analysis to identify and reactively affect current trading patterns, combined with online & offline marketing of each category• Local and international trade show attendance, including Australian Tourism Exchange, to strengthen and develop product portfolio, supplier relationships and maximise distribution• Management of Bridge the World product range, brochure production, training and re-launch to point of sale• Management of two direct reportsKey achievements:• Winner of the Head Office Manager of the Year 2014• Consistently over-achieved on ambitious budgeted revenue targets including year on year increases of 13% for accommodation, 17% for networks and 52% for rentals (2013 v 2012)• Collaboration with global internal teams to launch new accommodation sales system and design the training program for point of sale• Launch of STA Travel tailor made product range which was then rolled out to all global divisions

London, United Kingdom

Role overview:• Responsible for all supplier relationships for North, Central and South America• Ensured best deals in market, promoted across retail and online channels• Point of sale communication for product changes, negotiated incentives, training & fam trips• Attended Pow Wow and UK-based trade shows for effective product procurement• Tourist board partnerships and campaigns with agreed objectivesKey achievements:• Delivered 8% growth YOY on touring, accommodation and sightseeing products• Produced North America and Latin America brochures for all STA divisions, with a distribution of 180k each

London, United Kingdom

• Intranet updates for POS communication and brochure training at stores nationwide• Excellent relationships with other departments to ensure clear operational procedures• Insurance, travel visa and rail account management and support for POS enquiries

London, United Kingdom

• Knowledgeable sales consultant displaying excellent customer service and an ability to hit sales targets whilst supporting other members of staff• Firm understanding of STA Travel’s target market and overall brand image• Great knowledge of STA Travel’s suppliers and importance of directional sell

• Varied role for one of London’s top art dealers with an exceptional client list including the V&A, British Museum, hedge funds and private collectors• Updated and managed an inventory for thousands of high value and rare stock items• Organisation of exhibition previews and PR for the gallery - partnerships with London Sculpture Week and Asian Art in London • Brochure production and branding of the gallery through redesign of website

• Building the Independent Travellers Norfolk brand through a website and leaflet• Promotion of Norfolk at events e.g. Independent Travellers World exhibitions• Design and product procurement for a new Tourist Information Centre• Set up and launch of a new backpackers hostel