Successfully drove a marketing strategy for a new business direction with a projected growth of £5m by 2027.- Developed and implemented an innovative Lead Generation initiative, incorporating LinkedIn prospects targeting, email campaigns, and paid social advertising securing £2m in annual sales growth.- Led website redesign, introducing a new structure and design, while optimising content for SEO, resulting in a 46% increase in website traffic.- Captured creative on-brand content (videos and photos) and executed professional shoots to support digital communications objectives. - Achieved 76% conversion boost by running PPC, display, and programmatic ads campaigns.- Coordinated cross-functional collaboration across 4 key departments to manage project deliverables.

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆- Utilized advanced email performance analysis to identify top-performing campaigns, strategically implementing these insights for future initiatives, resulting in a remarkable £120K revenue growth within just 4 monthsConceptualized, coded and oversaw the management of 10-14 weekly email campaigns across 7 EU markets, using targeted segmentation and engaging content to achieve revenue and engagement goals. Generated a weekly revenue increase of £35-50k.𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻- Transformed email campaign management, transitioning from last-minute chaos to a well-organized, two-month planning approach. Doubled weekly email volume while implementing effective product promotion and reducing errors𝗖𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻- Spearheaded collaborative efforts with design teams to craft visually captivating email templates, leading to an elevated 17% CTR and improvements in email aesthetics and brand consistency

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗚𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆- Developed and executed a highly effective social media strategy, establishing 80 brand partnerships, resulting in a rapid acquisition of 1k followers in just four months and 29% boost in ROI- Conducted comprehensive market research and competitive analysis, providing insights that guided strategic decision-making and elevated the company's market positioning. This led to successful multi-channel campaigns with a 27% increase in leads𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽- Managed and monitored a team of 8 professionals, boosting quality and quantity of content production through the strategic organization of photoshoots- Conducted training and developed SMM guidelines for new team members, resulting in a significant boost in brand visibility on Instagram. Result: 16% surge in orders and valuable influencer content

𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽Oversaw website launch, content optimization, social media, and email efforts as a part of the company’s first digital project while meeting deadlines and maintaining high-quality standards, ensuring a successful project execution𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗼𝗹𝗹𝗮𝘁𝗲𝗿𝗮𝗹 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁Crafted marketing collaterals valued at up to £300k with a 'time to market' focus, ensuring design, printing, and distribution𝗘𝘃𝗲𝗻𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁Organised events for up to 250 people, handling detailed event plan and logistics. Negotiated contracts with suppliers resulting in 17% reduction of event expenses𝗠𝗮𝗿𝗸𝗲𝘁 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗮𝗻𝗱 𝗯𝘂𝗱𝗴𝗲𝘁𝗶𝗻𝗴- Crafted a comprehensive marketing plan that included in-depth market price analysis and ROI calculations, as a pivotal component of annual marketing budget development