Head of Brand & Communications who loves sales, marketing, community, and leads – and knows how to write killer copy!Born and raised in Örebro, played elite-level handball, won awards for school journalism, and started my own company - the Pennybridge Think Tank - at the age of 14. I've always been passionate about making a difference in the world of communications, and my bold and innovative approach can help businesses stand out in the crowded.My career began at a call center selling life insurance in the evenings. When my dreams of becoming a professional handball player didn't materialize, I pivoted to sales – and excelled. But it wasn't long before I discovered my true passion: understanding the psychology of selling and crafting marketing campaigns that resonate deeply with customers’ needs and desires.For me, marketing is about creating a compelling need for a product or service and positioning a business as the ultimate solution. Marketing acts as your tireless digital salesperson, understanding the pains and gains of your target audience better than anyone else. I firmly believe that effective marketing and content creation are all about selling. If you're an excellent writer but lack sales skills, consider taking a sabbatical year to study sales.As a marketing and communications professional with a strong business acumen, I lead with vision and strategy. I continuously seek insights from business analytics to drive decision-making. Leading teams that deliver significant value to customers and society is my forte. My marketing organizations are proactive, trusted partners aligned with sales goals. I thrive on blending strategic thinking with creativity, focusing on measurable actions that achieve our objectives.I excel in moderating events and leverage my communication skills to create meaningful impacts and manage changes effectively. Innovation conquers routine. Outside of work, I am a dedicated mother to two daughters wanting to live life to the fullest.Wanna think outside the box? Get in my inbox 📨