- Created and executed the global strategy and commercial plan for NA-KD’s external collaborations- Responsible for setting and reaching Key Performance Metrics (GMV, NC, CoS, CAC etc).- Developed partnership opportunities with focus on how to differentiate and position unique offerings in the marketplace. - Structured and built internal and external operational processes.- Managed and developed the Collab team- Tracked, measured and reported on all collaborator related marketing, commercial and brand activities.

- Consistant work implementing launch strategies, tailored messaging & copywriting, event management,budget distribution and media relations upkeep- Executed global marketing initiatives in tandem with PR actions & commercial targets-Managed development of digital platform marketing productions: Global satellite initiatives, Brand campaigns & subsidiary activations- Managed global UGC collaborations & strategic development of influencer program- Drove direct consumer initiatives and promotional organization- Global Sponsorship management- Established long-term objectives and developed execution strategies- Cross departmental work developing holistic multi-channel programs

- Created and curated publishing content (images, video and copy) for various global brand channels +markets- Drove influencer promotional program through community development: Global influencer/ambassador program- Seasonal pressrelease cultivation - agency communication - press outreach - reporting-Event planning and management