Responsible for creating and delivering the Strategic Marketing Plan. • Manage company website including complete strategic re-design to align with industries• Create and deliver successful strategic marketing plan based on business objectives and budget. Reported on the delivery of plan to Managing Director, Shareholders and board of directors.• Management of creative direction and companies brand. Including management and creation of all marketing collateral and content.• Created relationships with key industry professionals, including magazine editors and industry bodies to make sure company was successfully represented and published.• Entered and won 2 successful industry awards.• Organised and delivered successful branding company event which is now part of industry calendar. Included shareholders and partners in organisation.• Launch of 3 new successful products to including full suite of marketing materials and online and offline multichannel launch.• Management and attendance at industry exhibitions. • Working with external agencies and designers where necessary. • Management of companies social media and responsible of and for all creative content including videos.• Management and reporting on companies digital presence and analytics.• Represented company and built relationships with shareholders, stakeholders and strategic business partners.

Take pretty pictures whilst I am out adventuring in this thing called life. Keeps me out of trouble.

A member of the Peer Support Team, using the skills I have developed over my career to help others in need. I am responsible for managing the Peer Support Network with all organisations within the network, including: NHS CCGs and Trusts and reporting on the networks success to all organisations. I am also responsible for promotion of Solent Mind Peer Support projects and co-ordination of groups.• Create and deliver effective promotional materials to promote groups via social media and print.• Responsible for keeping the network engaged and communicating via different channels, posting and promoting relevant information.• Organisation and member of The Hampshire and Isle of Wight Peer Support Network Steering Committee. Responsible for reporting on communications and update of how the Network is performing.• Organisation of Peer Support Network training, events and conferences.• Develop and keep relationships with stakeholders to make sure network is effective and helping those in need to recover and experience a better life.• Create and develop newsletters, promotional literature and social media posts.• Line management of volunteers.

A member of the Marketing Team in the market leading pump manufacturing, pump hire and plant hire company. Manage and create web content, marketing collateral, social posts, photography, sales emails and internal communications• Responsible for the creation and delivery of an Internal Communications project ‘Team Selwood’ which involved, organisation, filming and delivery of 10 short videos of staff members for an internal communications project and wider ‘Exceptional Selwood’ initiative. Also involved creation of webpage and social media project.• Responsible for setting up and delivering weekly B2B sales email which has an average open rate of 25%• Development of B2B marketing collateral (inc videos) with marketing agency. Included the creation of ‘History of Selwood’ video which showed the company’s progression since 1946.• Responsible for organisation and supervision of professional photography sessions of people, case studies and plant machines. Responsible for the taking of some photography for social media and website.• Managed and delivered creation of a new plant catalogue.

Launched new computer system (XPLAN) to Intrinsic Financial Services (a subsidiary of Old Mutual Wealth) group of financial advisers. Responsible for developing and delivering detailed strategic integrated communications plan.Initial launch email achieved 70% open rate and 50% click through rate and 85% of training events booked. Delivered campaign evaluation and measurement to key project stakeholders.Briefed creative, content and production teams to ensure output is aligned with desired requirements. Promote campaign awareness to sales and regional teams via the appropriate means.Represented Marketing Communications within XLPAN project meetings. Developed constructive relationships with programme managers and business analysts to successfully deliver campaigns.

Marketing the healthcare services of BMI Healthcare, South Region hospitals to patients, GPs and other referrers. The role involves managing and developing relationships with Private Consultants, building their practices and developing revenue growth. In conjunction with developing and executing strategic hospital marketing plans.• Delivered growth in patient/referral volumes across private, self-pay and NHS revenue sectors.• Delivered effective integrated marketing campaigns with tangible and measurable ROI. Responsible for increasing cosmetic surgery leads by 80% across 2 hospitals. The campaign has been rolled out nationally and across specialties. • Created and delivered strategic marketing plans for the hospitals, ensuring market and profit growth. Achieved 8% growth across 3 hospitals. • Project management of all marketing communications to self-pay patients and GP’s working to increase the number of patients choosing to come to a BMI Healthcare hospital. • Engaged with consultants to develop and increase their practice.

• Responsible for carrying out marketing plans for 5 private hospitals in the region.• Day to day duties included and delivering the marketing communications plan to achieve required targets. Event organisation of exhibitions, PR and marketing related events both in the hospitals and at externally organised events. • Built and maintained relationships with internal and external agencies to deliver the best quality communications products. • Managed the regional marketing budget for the 5 hospitals.• Developed further skills in internet campaigns, raising awareness locally of BMI Healthcare.

• Responsible for the marketing and design for small Financial Services Company.• Day to day duties include creating and managing all direct mail/email marketing campaigns from concept to results analysis. Researching and managing all advertising projects and design of all promotional material. Building and maintaining relationships with trade press and creation of all sales presentations. Ensuring that all company literature fits the company brand.• Increased sales of software designed by the company by 50%. Using direct mail, email marketing and product placement in training programmes.• Organised the company’s yearly conference for over 100 delegates. Activities included marketing, budgetary control, booking external speakers, and facilitating on the day to ensure the smooth running of the event. Achieved a 10% rise in attendance over previous conferences.• Organised and facilitated of up to 20 Financial Adviser training programmes per year, including the production of all training materials. During my time at Adviser Breakthrough Solution™ we achieved market leadership.

• Position within a team of a large International Corporation retailing industrial measurement instruments.• Deputised for the Marketing Manager, including representing the marketing team in management meetings and day-to-day line management responsibilities.• Project managed larger marketing campaigns including the re-design of all 5 company sales catalogues. • Responsible for liaison with national distributors and contract management of design and print companies.• Budgetary control of smaller marketing campaigns.• Organised company’s attendance at 10 UK exhibitions every year. Duties included stand design, product samples, staff attendance and coordination with exhibition companies. • Responsible for design and production of all in-house promotional material.• Maintaining a good relationship with trade press to ensure highest quality and maximum exposure for Testo products.

• Position within the International Marketing team in the HQ of a large marine equipment distributor and sailcloth manufacturer. • Responsible for the production of the company’s promotional material. • Managed nationwide direct mail campaigns to all 8000 Bainbridge customers.• Responsible for maintaining stock levels, ordering production and distribution of product samples. • Organised and attended Bainbridge’s presence at UK and European trade events, including The London Boat Show, Southampton Boat Show and METS in Amsterdam.• Managed product suppliers and design houses to help create company catalogues.• When required, undertook product photography for inclusion in catalogues and mailers.