Anna Bo Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

- Monitor and review all digital marketing activities, optimise the advertising campaigns toward ROI and manage the media schedule/budget.- Management of the website using SilverStripe (CMS) and continuously optimise the website by running A/B tests to improve customer acquisitions.- Plan the social media calendar and produce regular content/blogs for communications on Facebook, LinkedIn and Twitter using Hootsuite.- Use Google Analytics to measure the effectiveness of the campaigns… Show more - Monitor and review all digital marketing activities, optimise the advertising campaigns toward ROI and manage the media schedule/budget.- Management of the website using SilverStripe (CMS) and continuously optimise the website by running A/B tests to improve customer acquisitions.- Plan the social media calendar and produce regular content/blogs for communications on Facebook, LinkedIn and Twitter using Hootsuite.- Use Google Analytics to measure the effectiveness of the campaigns and analyse user behaviour to identify opportunities to improve conversions on the website.-Brief and manage external suppliers, including SEM agency, web developers and designers.- Build and manage the Facebook Advertising campaigns in-house, continuously optimise the Ads to increase conversions.- Promote the Refer-A-Friend campaign using email marketing software Dot Digital and on social media platforms.• Liaise with internal stakeholders to develop communications that meet key business objectives and produce monthly marketing reports for senior management. Show less

Sydney, Australia

• Management of the affiliate marketing channel including project management of new product launches and promotions to ensure a successful launch on affiliate and partner sites.• Developed the marketing and strategic plan for the affiliate channel to maximise ROI.• Managed the affiliate advertising budget, including weekly, monthly and quarterly reporting and used Google Analytics to report on performance. Provided ad hoc digital analyses to senior management.• Established… Show more • Management of the affiliate marketing channel including project management of new product launches and promotions to ensure a successful launch on affiliate and partner sites.• Developed the marketing and strategic plan for the affiliate channel to maximise ROI.• Managed the affiliate advertising budget, including weekly, monthly and quarterly reporting and used Google Analytics to report on performance. Provided ad hoc digital analyses to senior management.• Established relationships across different stakeholders including external media agencies, legal, product management and acquisition marketing teams to develop online strategy and execute marketing campaigns.• Managed the online advertising on affiliate partners including Canstar, Finder, Iselect and WhistleOut.• Continuously optimised the affiliate channel towards ROI and saved the company $900,000/year in media costs by analysing the impacts of an affiliate that jeopardised our PPC costs.• Optimised the Prepaid SIM category which resulted in achieving the same number of monthly conversions at the same time reduced the monthly spend by 50%.• Recruited new affiliates to reach untapped markets and expansion of the affiliate channel. Show less

Sydney, Australia

• Developed three apparel e-Commerce websites (AU, NZ & UK) using Wordpress/WooCommerce that generated more than $200,000 in annual revenue.• Built the business from scratch from idea through to execution. Worked with web programmers to build the e-Commerce site, designed the logo, optimised the website layout, sourced products, negotiated with suppliers and sold hundreds of products on the CMS.• Built and managed the SEM campaigns using Google Adwords and Facebook Ads… Show more • Developed three apparel e-Commerce websites (AU, NZ & UK) using Wordpress/WooCommerce that generated more than $200,000 in annual revenue.• Built the business from scratch from idea through to execution. Worked with web programmers to build the e-Commerce site, designed the logo, optimised the website layout, sourced products, negotiated with suppliers and sold hundreds of products on the CMS.• Built and managed the SEM campaigns using Google Adwords and Facebook Ads Manager.• Ownership of social media accounts and built the Instagram and Facebook page of 10,000+ likes, communicated with our customers regularly through social media posts.• Developed the business Google Plus page and achieved 4.5/5 star ratings on Google Reviews, this is now organically displayed when consumers search for ‘wedding shops’ in the local area.• Sent out regular eDMs to our customers about new product launches/new styles.• Expanded Wedding Outlet into a retail store front and managed two direct reports.• Provided exceptional customer service and customer satisfaction and achieved a highly reputable brand in the Wedding industry.• Managed the company’s P&L and made strategic decisions to ensure a ROI. Show less

Sydney, Australia

• Managed the $5 million SEM advertising media budget, using Google Adwords, Facebook advertising and affiliates to achieve membership targets at the same time ensuring ROI. • Developed the digital marketing strategy and generated $30 million online sales from the $5 million SEM budget, grew their online subscriptions by 200% year-on-year. • Given monthly membership acquisition targets and achieved all of them within budget. Achieved all my quarterly KPIs and grew the Australian email… Show more • Managed the $5 million SEM advertising media budget, using Google Adwords, Facebook advertising and affiliates to achieve membership targets at the same time ensuring ROI. • Developed the digital marketing strategy and generated $30 million online sales from the $5 million SEM budget, grew their online subscriptions by 200% year-on-year. • Given monthly membership acquisition targets and achieved all of them within budget. Achieved all my quarterly KPIs and grew the Australian email database from 300,000 to 1,000,000 within a year. • Managed the end-to-end email marketing campaigns, briefed the design team for banners for the website and EDM layout, followed by disseminating the EDM to our 1 million database.• Examples of some end-to-end marketing campaigns that I developed include “Sign up to Ozsale for a Chance to Win a $10,000 Holiday to Phuket, Thailand” and “Sign up to Ozsale for a Chance to Win a $10,000 Shopping Spree”.• Worked closely with web programmers to implement AB testing and optimise landing pages. • Managed relationships with our Google Adwords agency and built the Facebook advertising campaigns in-house.• Ownership of the social media accounts such as Facebook/ Twitter and sent out daily EDMs using email marketing software Alterian.• Prepared and managed the marketing plan for AU, NZ and SG.• Completed weekly competitor analyses and reported these to senior management using tools such as Google Analytics, Alexa and research from marketing agencies.• Developed the digital marketing strategy to help drive the business into double digit growth, worked closely with the CEO to make strategic digital marketing decisions. Show less

• Lead a team of graphic designers and content writers to produce over 40+ eBook products and websites, wrote the sales copies for all these websites and generated residual full time income.• Expanded eBook sales by 400% by having the English eBooks translated into French, German, Italian, Dutch, Portuguese and Japanese.• Created affiliate marketing materials for affiliates to use in their promotions.• Built and managed the eDMs for a database in excess of 70,000 email subscribers… Show more • Lead a team of graphic designers and content writers to produce over 40+ eBook products and websites, wrote the sales copies for all these websites and generated residual full time income.• Expanded eBook sales by 400% by having the English eBooks translated into French, German, Italian, Dutch, Portuguese and Japanese.• Created affiliate marketing materials for affiliates to use in their promotions.• Built and managed the eDMs for a database in excess of 70,000 email subscribers, segmented the database and set up email autoresponders.• Managed the SEO for all the websites and eventually outsourced this to an SEO agency and managed the relationship.• Built and managed the Google AdWords campaigns for all product websites.• Conducted a Digital Marketing workshop over 2 full days with 10 paying students. Taught students how to set up Google AdWords and the concept of Affiliate Marketing and how to make an income on the internet. Show less

Sydney, Australia

• Managed the campaign execution from forecasting of products, to monitoring the success of the campaign.• Prepared and managed the marketing plan and business plan.• Budgeted and set sales projections for both Australia and New Zealand.• Provide ad hoc market analyses and competitor analyses.• Developed the skincare marketing plan and produced the marketing materials such as the leaflets and brochures.• Forecasted for over 500 different products both new and existing… Show more • Managed the campaign execution from forecasting of products, to monitoring the success of the campaign.• Prepared and managed the marketing plan and business plan.• Budgeted and set sales projections for both Australia and New Zealand.• Provide ad hoc market analyses and competitor analyses.• Developed the skincare marketing plan and produced the marketing materials such as the leaflets and brochures.• Forecasted for over 500 different products both new and existing lines.• Managed all cosmetic regulations to comply with Australian standards. Show less

Sydney, Australia

• Provided market analysis, sales forecasts and trend analysis for a $100 million portfolio of brands.• Provided monthly market reports measuring the effectiveness of marketing campaigns.• Managed the business intelligence for our marketing division, monitoring new sources of market intelligence and disseminating information across company. • Assisted with advertising, market modelling and strategy development for the brand Atacand. Contributed to the 22% growth of the brand and… Show more • Provided market analysis, sales forecasts and trend analysis for a $100 million portfolio of brands.• Provided monthly market reports measuring the effectiveness of marketing campaigns.• Managed the business intelligence for our marketing division, monitoring new sources of market intelligence and disseminating information across company. • Assisted with advertising, market modelling and strategy development for the brand Atacand. Contributed to the 22% growth of the brand and sales of $44 million in one year. Show less