Anna Bobar Email and Phone Number

- Implement strategies to consistently grow revenue, exceed revenue goals, and achieve new business development.- Generate leads and cold call on prospective clients.- Conduct need analysis’ that will help prepare and deliver television and digital marketing campaign presentations for prospective clients that will help promote their business in the most effective way possible.- Develop advertising schedules with clients and station personnel responsible for placing advertising into station media.- Daily account management with Matrix, a CRM system, and Wide Orbit.- Responsible for closing contracts, writing commercial scripts and producing commercial spots, managing preempts, creating and developing digital display ads, and managing and tracking digital marketing.

- Achieved new business development and closed sales to achieve quotas.- Increased revenue by managing and negotiating with clients.- Generated leads and qualified prospects to do in the field cold-calling on prospective clients.- Conducted presentations and a need analysis to establish product solutions and produce a marketing campaign for the client.- Created and published promotional deals for businesses/clients through content marketing on localflavor.com.- Maintained and inputted data, appointments, accounts, opportunities into Salesforce, a CRM system, daily.- Secured ad approvals, closed contracts, contracted payment collections, met challenging deadlines, and ensured a smooth sales process.- Responsible for follow-up and excellent customer service to introduce additional products and marketing concepts.

- Managed a $300,000 book of business for The Pocono Times.- Was responsible in obtaining ads and inserts from new business/established clients by presenting the value of our products and conducting a need analysis.- Consistently worked to meet and exceed sales goals and challenging deadlines on a weekly basis.- Sold new business into special sections and other daily, weekly, monthly, and bi-monthly newspapers.- Went through the phases of new product and redesign launches.- Worked with management and ad revenue systems, such as Xpancenet and VisionData.- Organized and managed events hosted by The Pocono Times for current and potential clients

• Managed fourteen major nationwide/enterprise accounts such as Walmart, Home Depot, Lowes, Best Buy.• Special projects, such as analyzed financial spend for individual advertisers, composed updated circulation figures. • Created Excel spreadsheets for budget and revenue reports.• Completed affidavits for advertising clients.• Billed all national/retail inserts and ads for six newspapers.• Ordered/analyzed impressions in digital insertion orders.• Account maintenance such as sending electronic tear sheets and proof of publications.

• Assisted the sales team in day-to-day operations, such as order entry, creating/developing newspaper ads and maintained ongoing communication with clients.• Handled inside sales for four newspapers.• Managed payments from advertisers and subscribers.

- Managed multiple internal teams in the pre-planning and execution phases of the DVD authoring process.- Facilitated ongoing communication with international clients such as FOX International, as to project status updates, deliverables, deadlines, roles/responsibilities, and asset management.- Developed timelines and monitored the projects through each internal team to ensure they met their milestones for us to reach the project deadline.

• Analyzed and critiqued an extensive collection of screenplays and films and prepared film coverage.• Determined whether each screenplay or film reviewed met the standards for distribution.• Participated in their weekly production meetings where I contributed my thoughts on the screenplays and films.

- Encouraged and motivated twelve Sales Associates to meet/exceed their sales goals and oversaw the store’s objectives.- Assured customer satisfaction and gave outstanding service by acknowledging every customer and maintaining solid product knowledge.- Managed floor moves, merchandising, display maintenance, and housekeeping; processed and replenished merchandise and monitored floor stock.