Anna Bobek Email and Phone Number
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Senior Sales Manager with 20+ experience (Poland & CEE) and with proactive and hands on mentality. Proven track records in negotiations, strategies, commercial terms creation and joint business plans execution. Focus on sales support, trade marketing including social media tools, and promotions in channels: FMCG (TT, MT, DP), Pharma (OTC), MLM, on-line and events both in corporations and startups. Effective team management, targeting, motivating, coaching and sales training of 90+ people, while the highest annual turnover reached: 50 mio pln . Customer oriented approach and wide networking in following branches: telco, tobacco, cosmetics, coffee, wine, beer, diet supplements, beverages, pharma, wellness & sport. Cooperated with biggest retailers in Poland like Rossmann, Hebe, Superpharm, Biedronka, Lidl, Aldi, Eurocash, Carrefour, Auchan, Shell, CircleK and more and with various agencies, graphics, designers. Worked for great companies including L’Oréal, BAT, and Cederroth. Operations built from scratch for Tranquini Poland, business development for Accolade Wines, Accord Healthcare and Hoplala Brewery. Always on the lookout for new opportunities for profitable sales and revenue growth drivers. Responsible for full P&L including costs optimization when needed. Living sportive lifestyle, having 5 adopted dogs.Sales & Business Development• Hoplala Brewery: Opened modern trade channel, optimized company structure, create beer recipes, implement loyalty programs for distributors’ sales reps, shops staff and consumenrs. Execute common trade plan with chains. • Accord Healthcare : Create sales & marketing strategy, open modern trade channels for OTC• Tranquini: Start business and sales at 10 biggest chains in Poland with 10k outlets and online shops • Accolade Wines: Gained new customers like Eurocash, win contract and joint business plans• L’Oreal: +38% value turnover YTD in Kaufland in 2012 • BAT: Win first position with BAT overheads in Kaufland in 2011, montage coordination for 1000+ overheads Project & People Management• Hoplala Brewery: sales and antystress training for own and distributor sales team 10 people• Accord Healthcare: FMCG training for Accord teams from Romania, Czech Republic • Tranquini: leading sales and product trainings for staff and influencers • Tranquini: built interactive & educational Tranquini wellnes zone• L’Oreal: consulting ,,Pulse’’ people development project• BAT: adviced in building BAT furniture for HM• BAT, L’Oreal: successful subordintes coaching, resulting in 3 promotions for managers positions
Hoplala Brewery
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Head Of Sales And Operational ManagerHoplala Brewery Oct 2019 - PresentWarsaw, Mazowieckie, Poland• Start cooperation, new listings, negotiations with Lidl, Aldi, Netto, Kaufland, Shell, Polomarket, Frisco.pl, Joker.pl, Jush.pl, Auchan, Carrefour, Spar, E’leclerc and distributors: Merynos, Promesa, Bozbi, Bevgroup, Kamron • Developed sales & promo programs in Horeca, TT and modern trade shops, working on common annual trade plans with Frisco.pl, Kaufland and Auchan• Put business in order, create procedures, build customers base, manage 3 BDMs• Create new beer recipes, stock… Show more • Start cooperation, new listings, negotiations with Lidl, Aldi, Netto, Kaufland, Shell, Polomarket, Frisco.pl, Joker.pl, Jush.pl, Auchan, Carrefour, Spar, E’leclerc and distributors: Merynos, Promesa, Bozbi, Bevgroup, Kamron • Developed sales & promo programs in Horeca, TT and modern trade shops, working on common annual trade plans with Frisco.pl, Kaufland and Auchan• Put business in order, create procedures, build customers base, manage 3 BDMs• Create new beer recipes, stock management, portfolio optimization, leaded fan page on FB and Instagram• Building mixed displays with other categories: cider & beer• Cooperation with POS, displays producers, graphics designers• Prepare commercial offers: price lists, sales calculator, product presentation, promotions, planograms, sets with free gifts, exclusive sets, loyalty programs for sales representatives, shops assistants and barmans• Sales and distribution forecasting, full margin responsibility• Respresenting Hoplala during internal Carrefour fair trade Achievements:• Open new customers: Lidl, Aldi, Kaufland, Shell, Polomarket, Frisco.pl, Auchan, Carrefour, Spar, E’Leclerc, Netto• Leaded cost optimization via working on smaller stock, cut portfolio from 18 Skus to 12 Skus and divided them on 7 permanent and 5 limited editions. Decreasing team from 5 to 3 people and change their scope of duties• Creating the idea of hiring common with other companies sales reps for Horeca channel, under the name Kartel des femmes.• Introduced new beer category: nonalcohol beer and cider&beer mix and create 3 new IPA style recipes with cider, bio fruits and hemp Show less -
Interim Manager. Business DevelopmentMarket Researches Agency Feb 2019 - PresentWarsaw, Mazowieckie, PolandMarket research and advicing in building sales, distribution strategy and events participation for different brands
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Sales Director Poland. Interim Manager B2BTranquini Gmbh, International Startup Jan 2019 - Jun 2019
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Sales Director PolandTranquini Gmbh, International Startup May 2016 - Jan 2019Warszawa, Woj. Mazowieckie, Polska. Change Reason: Closed Company In Europe• Creating strategy and introducing Tranquini new de-stress beverage in the polish market • Building digital: communication (content, pictures, promo communication and navigation to online and offline shops location) in social media: Facebook, Instagram. Facebook Ads buying and settings, on-line banners creation .• Managed 2 Channel Sales Managers and outsourced sales teams 50+ (reps, chillgirls)• Category development, trade & consumer marketing activities management (contests… Show more • Creating strategy and introducing Tranquini new de-stress beverage in the polish market • Building digital: communication (content, pictures, promo communication and navigation to online and offline shops location) in social media: Facebook, Instagram. Facebook Ads buying and settings, on-line banners creation .• Managed 2 Channel Sales Managers and outsourced sales teams 50+ (reps, chillgirls)• Category development, trade & consumer marketing activities management (contests, loyalty programs, additional expositions, dedicated merchandising materials , mixed planograms plus on-line banners and promotions). • Cross sampling in office massage, wellness, incentive • Identifying new opportunities: vendings, online shops, doctors • P&L full responsibility, payments control and sales forecasting• KPIs, targets & bonus matrix creation for managed team• Reporting /weekly, monthly, quarterly: sales, distribution, EBIT targets realization• Using consumer insights from Canadean Ltd • Reporting to Vice President , board members and investors Achievements:• Start coop with Żabka, Fresh Market, Circle K, Shell, Piotr & Paweł, Intermarche, Carrefour, Kuchnie Świata, Stokrotka, Mr Rollo, Kinoteka, on-line shops: King of Juice, Stargan Zdrowia, Frisco, TT stores, restaurants, vendings • Find and cooperated with wholesalers: Mateus, Filip Merynos, Polski Tytoń, Merkury. Applied loyalty programs for Distributors • Value Chain approach in commercial terms creation • KPIs, targets & bonus matrix creation for managed managers, sales reps and chill teams • Create sales, distribution and promotion strategy in line with company goals, establish logistics, financial procedures and reports • Working on promo plans with customers, conduct contests for customers staff• Participation in events and fair trades: TEDx Warsaw, World Food, Healthy Food Cracov, Aeisec Careere Days, I love marketing, Sport Psychology Congress, HR Congress, International Yoga Day etc… Show less
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International Key Account Manager, Cee StartupAccolade Wines Dec 2014 - Apr 2016Warszawa, Woj. Mazowieckie, Polska• New contracts negotiations• Creating price policy and commercial terms• Develop international contracts with Kaufland (all countries) and Tesco (PL, HU, CZ, SL)• Close cooperation with demand planner, finance, marketing team • Payments control• Data analyses (Nielsen from other markets , internal)• Reporting to Russia and EE Commercial DirectorAchievements:• Start cooperation and worked on common promo plans with new customers: Eurocash, Auchan, Carrefour… Show more • New contracts negotiations• Creating price policy and commercial terms• Develop international contracts with Kaufland (all countries) and Tesco (PL, HU, CZ, SL)• Close cooperation with demand planner, finance, marketing team • Payments control• Data analyses (Nielsen from other markets , internal)• Reporting to Russia and EE Commercial DirectorAchievements:• Start cooperation and worked on common promo plans with new customers: Eurocash, Auchan, Carrefour, Biedronka, Intermarche, Małpka, Netto, Globus and distributors: Erka, GIV Czech Republic• Representing Accolade Wines on exhibitions, testing events: Pro Wein Fair Trade Dusseldorf, New World Wine Exhibition in Warsaw, New Zeland Wine Exhibition in Warsaw • Created and executed high numbers of various promotional mechanisms (leaflets, gifts, inserts, bogof, etc…) and POS to increase New World Wines awareness and distribution, implementing ,,Wines from different barrels’’ campaign. Show less
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Key Account ManagerCederroth Ab Jan 2014 - Dec 2014Warszawa, Woj. Mazowieckie, Polska. Change Reason: Merge With Orkla• Cooperation, building relationship with customers: Tesco, Kaufland • Value turnover, Ebit and market shares realization of brands: Soraya, Jordan, Bio-oil, Salvequick • Annual & monthly negotiations: contracts and promotions • Built common yearly and quarterly business plans with chains • Expanding distribution for smaller format of chains shops• Share with field force chains promo plans • Field Force coaching (20 people)• Following market trends and competitors… Show more • Cooperation, building relationship with customers: Tesco, Kaufland • Value turnover, Ebit and market shares realization of brands: Soraya, Jordan, Bio-oil, Salvequick • Annual & monthly negotiations: contracts and promotions • Built common yearly and quarterly business plans with chains • Expanding distribution for smaller format of chains shops• Share with field force chains promo plans • Field Force coaching (20 people)• Following market trends and competitors • Tailor made promotions • Forecasting and close cooperation with trade marketing, marketing, finance and logistics• Everyday working on P&L • Reporting to Sales DirectorAchievements: • Tesco: Doubling promotions numbers in Tesco while keeping the same investments level like in previous year (2014 vs 2013)•Spread distribution of sun products from 80 Tesco HM to whole 400 outlets• Tesco: extend sticking plasters cathegory about 12 SKUs of Salvequick• Tesco: Improved P&L result by cost cutting (reducing sales reps visits numbers while kept merchandisers visits), unblocking rotation (discounting minus 75% of age stok), regular promotions, new listings and spreading distribution into smaller shops formats • Kaufland: permanent listing of 24 SKUs of Jordan new Cederroth oral care brand to Kaufland, sold Soraya sun offer on pre-packed stands to whole chain shops, investing into Image catalogue Show less
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Key Account ManagerL'Oreal Sep 2011 - Aug 2013Warszawa, Woj. Mazowieckie, Polska• Cooperation, building relationship with Kaufland, Selgros, Eurocash (09.2011-11.2012) and Real, Makro (2012 - 2013)• Management and coaching one Junior KAM• Value turnover and shares targets realization for brands: L’Oreal, Garnier, Maybelline on 5 categories: face and body care, hair care, deo, coloration, make up (450 SKUs)• Contracts and promotions negotiations in line with budget and company promo policy• Advanced cooperation with marketing to find the best tailor made… Show more • Cooperation, building relationship with Kaufland, Selgros, Eurocash (09.2011-11.2012) and Real, Makro (2012 - 2013)• Management and coaching one Junior KAM• Value turnover and shares targets realization for brands: L’Oreal, Garnier, Maybelline on 5 categories: face and body care, hair care, deo, coloration, make up (450 SKUs)• Contracts and promotions negotiations in line with budget and company promo policy• Advanced cooperation with marketing to find the best tailor made promotions (dedicated sets, L’Oreal inserts in chains leaflets, promo tie)• Representing L'Oreal during internal Kaufland and Eurocash Delikatesy Centrum fair trades• Reporting to Business Unit Director Modern Trade Achievements:• Increased category value by created new promo mechanisms and materials in HM and discounters channels such as: BB cream ties, beauty inserts in Kaufland leaflets, Bogof face creams offer at cash desks in Real, Kaufland exclusive coloration sets with free imported mousse sample etc…• Keeping the same level of turnover at Real YTD despite 10% decreasing hypermarkets channel at this time (Nielsen data )• Development and promotion Junior KAM to KAM position Show less -
Key Account ManagerBritish American Tobacco Jan 2011 - Sep 2011Warszawa, Woj. Mazowieckie, Polska• Cooperation with: Duty Free ( Aelia, Baltona, Keraniss), Real, Lotos, Tabak, Kaufland, Piotr I Paweł, EKO Holding.• Negotiate agreements according to BAT`s strategy.• Budget managemet• Realization of volume targets and brands shares.• Prepare long term strategy for chains based on account plans.• Organised promotions in line with brands plans.• Develop new opportunities to achive higher sale.• Building planograms.• Category management at customers with… Show more • Cooperation with: Duty Free ( Aelia, Baltona, Keraniss), Real, Lotos, Tabak, Kaufland, Piotr I Paweł, EKO Holding.• Negotiate agreements according to BAT`s strategy.• Budget managemet• Realization of volume targets and brands shares.• Prepare long term strategy for chains based on account plans.• Organised promotions in line with brands plans.• Develop new opportunities to achive higher sale.• Building planograms.• Category management at customers with strategic position.• Manage, negotiations and coordination furniture implementation at Aelia (wallbays), Kaufland (overheads).• Creating better visibility for BAT on communication materials.• Close cooperation with Marketing, Wholesale teams and Sales Representatives• Consulting Field Force Engagement project• Reporting to Senior KAM •Increased BAT shares from 12% to 21% at Duty Free channel in 2011 Show less -
Domestic Account ManagerBritish American Tobacco Mar 2010 - Dec 2010Wrocław, Woj. Dolnośląskie, Polska• Managed, motivated and coaching sales team: directly 5 domestic executives and indirectly 50 sales reps• Responsibility for 1/3 of Poland along west border (woj. Zachodniopomorskie, part of Wielkopolska with Poznań, Lubuskie, Dolnośląskie, Opolskie and part of Śląskie)• Cooperation, negotiatins and long term strategy building with chains: Tabak, Piotr i Paweł, Kaufland, Netto . • Delivery volume targets. • Build and manage relationships with key chains and manage on that… Show more • Managed, motivated and coaching sales team: directly 5 domestic executives and indirectly 50 sales reps• Responsibility for 1/3 of Poland along west border (woj. Zachodniopomorskie, part of Wielkopolska with Poznań, Lubuskie, Dolnośląskie, Opolskie and part of Śląskie)• Cooperation, negotiatins and long term strategy building with chains: Tabak, Piotr i Paweł, Kaufland, Netto . • Delivery volume targets. • Build and manage relationships with key chains and manage on that proces inside reporting team regarding domestic chains.• Following promotions` effects.• Reporting to NKAMAcheivements: • Increased BAT`s shares on managed area from 19,8% to 24,2%. • Win first & dominated position for BAT with its overheads at Kaufland (common negotiations with domestic account executive)Project: • Consulting „Field Force Engagement” , which made higher motivation and gave toolkids for Sales Representative. Show less -
Domestic Account ExecutiveBritish American Tobacco Nov 2007 - Feb 2010Warszawa, Woj. Mazowieckie, Polska• Cooperations and building relationships with domestic chains (Marcpol, Wss Wola, Mat-Mor, Duty Free chains), and hypermarkets on Warsaw and part of łódzkie area.• Prepare account plans for domestic chains.• Deliver distribution targets at hypermarkets• Organised promotions• Cooperated with Sales Representative visiting domestic chains` shops.• Coordinated merchandisers and hostess work.• Built communication platform at hypermarkets (agreed on hypermarkets level)•… Show more • Cooperations and building relationships with domestic chains (Marcpol, Wss Wola, Mat-Mor, Duty Free chains), and hypermarkets on Warsaw and part of łódzkie area.• Prepare account plans for domestic chains.• Deliver distribution targets at hypermarkets• Organised promotions• Cooperated with Sales Representative visiting domestic chains` shops.• Coordinated merchandisers and hostess work.• Built communication platform at hypermarkets (agreed on hypermarkets level)• Cooperated with Retail Communication Department.• Reported to Domestic Account ManagerAchievements:• Prepared and organised trainings for domestic chains staff , what increased BAT brands awareness and sales.• Negotiated and achieved the first and dominated place for BAT at airports` chains` e.g. Baltona, Keraniss, Aelia., thanks to that BAT shares increased from 12% do 21%.Project: • Participated in project of building very modern BAT furniture for hypermarkets ( BAT wallbays & overheads in Carrefour) Show less -
Sales RepresentativeBritish American Tobacco Apr 2005 - Oct 2007Warszawa, Woj. Mazowieckie, Polska -
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Shop ManagerLa Halle May 2000 - Mar 2003Radom, Woj. Mazowieckie, Polska -
Sales ConsultantJackpot, Ic Companys Sep 1999 - Apr 2000Radom, Woj. Mazowieckie, Polska
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Sales RepresentativePuh Jery Cosmetic Distributor Nov 1996 - Aug 1999Radom, Woj. Mazowieckie, Polska
Anna Bobek Skills
Anna Bobek Education Details
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Coaching (Life & Business) Set Academy Set Group -
Ekonomika I Organizacja Handlu I Usług -
Fundacja Nadzieja DobermanaWolontariusz -
Fundacja Nadzieja DobermanaVolunteer And Development. Dogs Rescue -
Fundacja Nadzieja DobermanaVolunteer And Development. Dogs Rescue
Frequently Asked Questions about Anna Bobek
What company does Anna Bobek work for?
Anna Bobek works for Hoplala Brewery
What is Anna Bobek's role at the current company?
Anna Bobek's current role is Senior Sales & Operational Manager. Commercial Manager. Business Development. Business Trainer. Wellbeing Advisor. Volunteer of the Hope for Dobermans Foundation.
What is Anna Bobek's email address?
Anna Bobek's email address is an****@****nes.com
What schools did Anna Bobek attend?
Anna Bobek attended Grupa Set, Coaching (Life & Business) Set Academy Set Group, Politechnika Radomska Im. Kazimierza Pułaskiego, Grupa Set, Grupa Set, Fundacja Nadzieja Dobermana, Fundacja Nadzieja Dobermana, Fundacja Nadzieja Dobermana.
What are some of Anna Bobek's interests?
Anna Bobek has interest in Relaxation Technics, Children, Pole Dance, Civil Rights And Social Action, Education, Dance, Personal Development, Poverty Alleviation, Music, Various Styles.
What skills is Anna Bobek known for?
Anna Bobek has skills like Trade Marketing, Fmcg, Cosmetics, Consumer Products, Key Account Management, Beauty Industry, P&l Budget Management, Creativity, Product Forecasting, Contract Negotiation, Market Needs Analysis, Cooperative Advertising.
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Anna Szary- Bobek
Cracow
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