Experienced digital marketing specialist with a 2-year background in online marketing, focusing on key areas such as digital strategy, social media, Meta Ads, and email marketing.Key Achievements:- Launched and optimized advertising campaigns on Meta, and Twitter, reducing lead acquisition costs.- Built and nurtured online communities while developing effective content strategies.- Conducted competitive market analysis, tested hypotheses to boost customer acquisition, and generated data-driven strategies.- Utilized GetResponse and SendPulse for email campaigns, implementing automation for improved efficiency.- Engaged in CustDev, conducted interviews with customers followed by suggestion of new hypothesis to enhance customer engagement and conversions.