Anna Bohach Email & Phone Number

Ukraine

- Managing writers’ work on all stages of writing, working closely with the SEO department and assigning various tasks to the content team- Cooperating w/native-speaker proofreader and copy-editors- Controlling production of articles: KPI, expenses, unit economy- Analyzing article statistics with GSC, GA, Hotjar- Controlling the process of optimization of old articles- Managing SMM team: creating SMM strategy, content plans, controlling their implementation for Instagram, Facebook, Pinterest- Designing landing pages and ad banners in Figma- Conducting performance reviews for writers- Decision-making: hiring, firing, promoting- Onboarding of the new people & providing detailed post-term feedback- Creating SOPs and bigger educational materials (like courses)- Constant ideas' generation with its further implementation for improving teamwork and the quality of articles- Writing press releases for media- Preparing emails for the email marketing departmentAchievements:- Build a solid team of 5 writers from scratch- Developed effective approach for conducting the team calls and implemented team buildings within my team- Created a copywriting course that helped junior writers to learn to create solid content from the start- Edited dozens of articles each month- Developed a new strategy for social media that resulted in higher traffic and hundreds of organic followers

In this position, I was responsible for creating content that brought value and niche-narrowed knowledge to the target audience. I was responsible for:- Conducting in-depth marketing research- Structuring all the information into a draft and turning it into an article- Formatting the whole article, including pictures, design, and so on- Checking published articles for any inaccuracies to ensure that the content that is published on the website is mistakes-free- Optimizing headlines for old articles to improve their performanceAchievements:- Wrote articles that were top-1 for weeks/months by traffic on all the projects I've worked with - Broke a record by writing 11 articles in 1 month (which is 2-2.5x more than the usual workload)

Kyiv, Kyiv City, Ukraine

I was responsible for everything related to search queries and contextual advertising in Google, primarily working with Google Ads. And sometimes I wrote SEO-articles for the site and helped a bit with the site's admin panel.

My responsibilities included:- Linkbuilding- Optimization of blog articles- Help with the distribution of content (promoting content from blogs and webinars, helping to promote the personal brands of the founders)- Other tasks for creativity and self-development (video creation, involvement in the lead generation process, marketing research, competitor research, creation of design for content).

My responsibilities included finding relevant bloggers for advertising, making first contact with them, and executing relevant KPIs.

Master'S Degree, Advertising

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Education record

I graduated from high school with a gold medal. Winner of 27 city, regional and all-Ukrainian olympiads.

Education record

I completed the After Effects course from CASES.media in August 2022