Anna Botta Email & Phone Number

Shanghai City, China

I offer my advice and expertise to help companies of the following main industries: FMCG, IT, logistics, automotive, robotics to improve or start their business contributing to their internationalization process in terms of operations, profitability, marketing, management, structure with focus on strategy. I collect and analyse data from valuable sources to produce in-depth reports that suggest strategic and operational changes. I undertake both short-term or long-term projects and work with customers to find out their needs and how the service will fit those needs My main responsibilities are market research and analysis with analytical thinking, market scale calculation using both top down and bottom up approach, breakdown, segmentation and targeting, value proposition, trend investigation, bench-marking, business process evaluation, strategy formulation and report writing.I am specialized in International Business Strategies (with insight on transnational companies), Corporate strategy, Marketing, Change Management and Communication. Projects where I was involved either as team member or PM include the following companies: Siemens, J&J, Haribo, Schneider,Soft Bank, ABB, DSM, Grundfos, Morgan, 3M, Omron, Sacmi and many others

Italy

I had to deal with the B2B segment, prepare strategic plan for the marketing mix tools. I had toorganize official meetings and events, translate documents into Chinese and English and keep intouch with clients of different countries to foster relationships. I had to prepare invoices, reports,memos and other documents using Easyfatt, Excel, SPSS and I had also to interpret administrativeand operating policies and proc edures for employees.

Master Upgrade Program, Global Marketing

This is a CSCI upgrade program sponsored by HBR Italy on e-commerce, social media, organizational culture and management

Master Of Science - Ms, International Business, With Distinction

With the global economy increasingly influencing the business world, this MSc programme provides graduates with a solid foundation.

Master'S Degree, Global Marketing, Comunication And Made In Italy, Full Scholarship

Marketing, Trade marketing, International and global marketing, economic and development cooperation as tool for the promotion.

General Scholar, Chinese Language And Literature, Government Scholarship

One year of Advanced Chinese Language course sponsored by the Chinese Government Scholarship

Master'S Degree, Oriental Civilizations And Languages, 110/110 Cum Laude

The taught Master course provides deep understanding in contemporary China issues - Economy, Policy, Literture. Asides these in dept.

Bachelor'S Degree, Compared Languages, Literatures And Cultures

The Bachelor degree in Compared Languages, Literatures and Cultures provides a full knowledge of different cultures, expressed in terms.