- Repositioning of the No7 brand platform, from initial briefing, through to consumer testing on strategic territories, creative development and consumer testing on creative routes, through to production of assets for 3 Global toolkits across No7 Cosmetics, No7 Skincare and No7 Laboratories.- Account lead on the production of the repositioning campaign, including attending casting sessions, leading PPM meetings,attending the 5-day location shoot and responsible for managing the clients on set.- Led the negotiations between the client and Ogilvy for the scope agreements for FY18 & FY19 budgets, by analysing the incumbent agencies annual SOW and attributing the Ogilvy points system to agree deliverables for each financial year.- Delivered one of the most successful campaigns for the No7 brand for the launch of No7 Laboratories Line Correcting BoosterSerum, selling one product every 4 seconds in the first week of launch.- Responsible for delivering integrated campaigns for several No7 Global product launches including producing content forsocial, TV and digital channels.- Produced influencer led campaigns to increase brand awareness and to recruit new consumers into the No7 brand.§ Recruited and managed one Senior Account Manager and one Senior Account Executive, and responsible for their careerdevelopment including reviews and developing objectives.- Responsible for supporting the UK market with local activations, which included adapting the global toolkit assets to support UK media requirements, and origination of new creative to support trade activity and rehit campaigns.- Lead Agency representative at monthly meetings with senior client stakeholders to present latest campaign work.

Quickly established strong relationships with the client across all levels, on both personal and professional levels. Consistently demonstrated strong commercial acumen.Responsible for financial management of the account including generating new revenue streams where possible. Responsible for weekly forecasting resource to ensure all internal resource was being utilised.Developed strategic plans to help Land Rover achieve their KPI’s each year. Heavily involved across all phases of the campaigns from initial briefing through to concepting, creative brainstorming, and production. Delivered integrated projects across all platforms, including film, digital, print, photography, CGI and social campaigns. Producer on location responsible for the overall planning and execution of photography and film shoots. Ensured all campaigns had considered all potential platforms, and a strategy for the roll out of the content was in place to satisfy each platform. Direct report for one AE and one SAM. Worked closely and collaboratively with all Land Rover partner agencies to ensure complete campaign integration. Facilitated monthly creative brainstorm sessions and creative reviews with the client. Oversaw the delivery of the agencies largest digital project, building a new media site for JLR. Monitored customer’s interaction with the brand using various social listening tools such as Brandwatch to influence potential campaign activity. Attended networking events, and hosted regular client dinners to continually strengthen the client relationship.Delivered an 18-month campaign for the celebration of the Land Rover Defender, exceeding all of PR KPI’s. The campaign is nominated for the best brand campaign at The Drum Design Awards 2016.Successfully delivered a suite of assets which helped Land Rover to exceed their PR KPI’s for the launch of the Discovery Sport across a range of channels.

Delivered CRM strategies encouraging customer retention and customer loyalty. Oversaw all direct communications with customers through the CRM tools.Responsible for the management of the account forecasting on a weekly basis to report any revenue or invoicing amendments to senior management. Maintained strong client relationships across Europe, Middle East and Africa.Main point of contact for the client including all client escalations. Oversaw the daily management of the account team. Used analytical tools to profile and segment and analyse consumer data to effectively target customers specifically for new product and trade up campaigns.Project managed a high-profile Lead Nurture Project to improve the customer journey which increased the number of customer enquiries that were converted to sales.Re-designed and enhanced the creative for customer emails triggered via the H-D Test Ride Booking Engine.Produced detailed weekly reports for the client on campaign performances including ROI reports.Managed the Harley-Davidson iPad application and supporting with development requests. Presented monthly at all agency meetings to analyse progress against KPI’s for the previous month.

Placement year and post-graduate scheme